The era of single marketing has been out, integrated marketing is the King

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The development of the Internet today, the enterprise's marketing methods are blossoming, the earlier offline marketing, hard and wide marketing investment and small returns; with the development of the Internet, the soft marketing, blog forum marketing, search engine marketing show some efficiency. And now, the new micro-BO micro-credit marketing, mobile internet marketing heyday.

This shows that the current stage of enterprise marketing choice is not much, if you still only use one or two kinds of marketing methods, then there is no doubt you have out! For today's market, integrated marketing is the kingly way, is to conform to the market trend of marketing. The integration of a variety of marketing methods, and to the appropriate consumer to make the right guidance, will make brand marketing into a new territory. Below, the Help network small series will be for everyone to analyze the integration of some of the marketing experience! Further explain why integrated marketing is the ultimate king!

The necessity of network integrated marketing

Compared to a single marketing approach, integrated marketing requires a variety of brand marketing methods into one, resulting in synergy. including soft and hard advertising, terminal personnel promotions, public relations event packaging, sponsorship and naming, in time, space to achieve synergies and complementarities, or mutually increase the effect of the effects. What the performer needs is not only to coordinate the above aspects, but also to combine the characteristics of their own industries, and finally to develop integrated marketing strategy, and in the context of changes in the dynamic of the revision. In fact, although "integrated marketing" sounds simple and clear, but the actual operation is more complex, of course, its ultimate reach of the marketing effect than any single marketing way!

Understanding the market, full sniper

Integrated marketing and other marketing methods, to achieve a full understanding of the market prospects, familiar with the needs of consumers, the target consumer values into the corporate brand, so that the brand through the same value with the target consumers to attract target consumers. After that is the Sniper network marketing, in the network brainwashing marketing, so that the end consumer has experience-type marketing, perfect PR marketing and response to the public relations crisis, and rely on the advertising effect of rapid development channels, and finally accumulate a certain number of new consumers and implement membership system to retain old customers. Integrated marketing must ensure full sniper, more flowering, so that the marketing of the largest area of the audience!

Specific implementation requirements for integrated marketing

This step is to talk about the implementation of network integration marketing specific path, the first thing we have to do is what other competitors are doing, including business-to-business, forum blogs, SEO, bidding, Third-party website ads, micro-blogging platform, and so on, we also have to pay attention to the emerging smartphone platform, app software marketing implants, Video platform marketing and access to professional guidance forums, senior industry recommendations, the most important thing is through the platform to achieve and user real interaction purposes.

Case study-Red Bull relies on integrated marketing to get out of the trap

A few years ago, Red Bull once because the quality of the Oolong incident in its own development suffered a huge crisis, but Red Bull made a quick marketing response at the start of the event, contacted the media that reported its negative news, removed inaccurate news reports, and nipped in the cradle the media's negative hype about Red Bull. , at the same time Red Bull through more than 50 online online under the media to make an advertising plan, the elimination of adverse effects, and for the channel to make a solemn Zenno food safety, at the same time launched a consumer of the overwhelming donation activities, will be online and offline marketing, channel and consumer marketing at the same time launched, Finally successfully through the crisis, Red Bull marketing team will be integrated marketing to achieve the ultimate.

We know that any enterprise has a set of their own marketing strategy, but with the continuous updating of information, the era of continuous development and expansion of today, integrated marketing reliability, coverage, cost-effective and other features are constantly upgrading, which has prompted enterprises to eventually join the integrated marketing camp. Therefore, integrated marketing has become the choice of enterprise marketing, it can be said, not long before the end of a single marketing era!

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