The era of the emperor is no longer the content will become the real king

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"Content for the king, outside the chain for the emperor" do not know how many SEO personnel to serve as the truth, but today I have a different view, right I do not know that we estimate to listen to, since many seoer listen to the content of the king, outside the chain for the emperor, so many do seo people do every day is to update the content, desperately hair outside the chain, Even some outsiders think that SEO is a hair outside the chain of work, there is no technical content, in fact, I want to say is that this concept is wrong, I wrote in front of an article does not do SEO site will die only to do SEO site life is not as good as the death of the article introduced to SEO is optimized, not ranking, optimization is the goal, Ranking is simply the result of optimization. In today I also contacted a lot of just learn SEO friends are this concept, that the chain than the content is also important, in fact, I would like to say that the chain for the Emperor's era has ceased to exist, content will become a real king. Do not superstition outside the chain for the emperor This sentence of wisdom, because today's search engine has undergone great changes, great changes to the chain can no longer become the emperor of the keyword ranking, and then for everyone to analyze why the chain is no longer the emperor, the content of why the real king.

It is undeniable that the chain should be in the previous few years on the keyword ranking plays a decisive role. "Google bombs" believed to have done a period of SEO friends should know, is two completely unrelated keywords, as long as through a large number of anchor text and outside the chain can be done to the keyword (and this practice greatly hurt the search engine, but also deceived the user, this time the search engine has been aware of the chain is not too high weight). This is enough to explain the importance of the chain in the SEO, it is no wonder that this "chain for the Emperor" of the title. Before looking at the Zac SEO actual password This book, he has a choice in the back of the book, as if to say that after the impact of the chain, my judgment is that the impact of the chain will be more and more decline, but will not be the same as the keyword accumulation of no effect, after all, the entire internet is linked to the link together, and search engine spiders also need to rely on the link to crawl the Web page, this can be judged outside the chain will not be like the keyword accumulation of no effect, outside the chain whenever I believe it will have an impact on the rankings, the problem is only impact size. My judgment is that the future search engine algorithm must be based on user experience, often with the company's colleagues to talk about this aspect of the problem, I said the search engine is only to see the chain, do not understand the content, so a few years ago outside the chain has become the leading keyword ranking the most important factor. However, the development trend of the future search engine is based on the user's shape as a criterion.

In fact, the content of the king can also say that the user experience for the king, in the same year when the Google bomb, Google's engineers have realized that the chain is not an important factor in the ranking of unreasonable, but can not change all of a sudden, all aspects of data collection are not very mature, but today, this data collection can be said is not very perfect, But it can be used as a factor to influence keyword ranking, why does Google do so many plug-ins installed in other people's computers, why Baidu will introduce Baidu statistics, all this signal is in the description they have been collecting users on your site data, will be as you are not an excellent site, before the chain as a judge, Now is based on the user-based, of course, more accurate than the chain. Search engine will be your site's bounce rate, loyalty, return visit rate, attention, site stay time, exit rate and other levels of factors as a judge whether you are a good site important data. This is easy to explain why, a site someone else came to your site to stay on time, indicating that your site has the content he needs, the high degree of loyalty shows that people often come to your site, only excellent sites will often come. But all this is not based on the content, so the content is the King of kings Ah.

I used to have a website, I do pretty good in content, so the bounce rate is very low, user loyalty is very high, a return visit rate is very high, PV is also very high, which is enough to explain the user experience to do quite well, I was the content to achieve the ultimate, collect those users most interested in the content of the outside chain is not too much effort, The rankings soon came up. It's better to rank than a site with a lot of bad content in the chain (which means that search engines are now collecting and using the data for keyword rankings), many people puzzled, in fact, this is the content of the King (you can also observe those outside the chain is not strong rankings are very good site, I believe it must be quite strong in the content), Personal observation of the general content to do good site rankings are relatively stable. Why many people say my website rank is unstable, a big reason is the loss of the chain is caused by the chain is alive, you do not know which time you which outside the chain will be lost, the chain once lost, then your site's weight will certainly fall, so that the rankings will have greater volatility. The content does not have to worry about this, and is sustainable. Outside the chain and content cooked lightly heavy everybody should understand it.

I believe that from the above introduction we can see in the end which King is the real king of the bar, the above content is purely personal opinion, if there is a similar is honored. Article content by the latest jokes http://888gx.com/original feeds, reproduced please indicate the source.