The era of the outer chain is over, the content is the King

Source: Internet
Author: User
Keywords Search engine user experience we
Tags abstract change content development high high-quality how to how to do

Abstract: The chain for the emperor's era has passed, the content is kingly, before perhaps a day of false original several articles, most of the time are considering how to send the chain, in the future to change the mind, send several high-quality links every day, the rest of the most time to spend to how

Outside the chain for the emperor's era has passed, the content is kingly, before perhaps a day of false original several articles, most of the time are considering how to send the chain, in the future to change ideas, send several high-quality links every day, the rest most of the time to spend to write original articles of value. So what is the value of the content, which can really attract users? I will make an analysis from the following points:

First, the search engine on the content of the site trust.

I believe that the basis of user trust is the search engine trust, only the search engine trust will be content with a good ranking show to users, so need to win the trust of the search engine, so what kind of article can let search engine generate trust? We need to understand the search engine to determine the original article standards, how to determine whether the original, I think the user's time to read, page bounce rate, search engine index original comparison library and so on these factors, is the impact of the search engine to determine whether the original important points. Of course, there are many other factors, such as domain name age, corporate visibility and so on.

Second, the real user satisfaction with the content of the site.

Husband only teacher said: The problem of SEO is the content source, the foundation evergreen is to return the user. Content so that users are satisfied with the true return of users, can be the foundation evergreen. Then we have to consider how the search engine to determine the user satisfaction with the site. This requires a lot of data as evidence, I think that the jump rate and stay time is the most important two major factors, there are also web sharing, the site is now a lot of add to share the button, such as: Baidu Sharing and jiathis sharing, users if you really like, you can easily share the Web page to the major sites. So we can grasp is to write good content to ensure the quality of the premise, to do more sharing. Let the search engine trust, so that users really satisfied.

Third, are search results what users want?

Search engine reason frequently change algorithm, also is based on this consideration, before rubbish information is flooded, the user searches half a day not to search the result that oneself want, believe as netizen everybody all deeply have experience. This is the relevance of the article to the search term, or the matching degree. Hair outside the chain know to pay attention to the chain and the relevance of the content of the site, the original article definitely requires a higher number, each article from the title to the content of the site should be consistent with the theme, not unrestrained, arbitrary Hu write. Only in this way, when users search words come in, they can see what they really want to stay for a long time. What's the most important thing here? In fact, the title and description of the site, how to write the title, in a limited number of words how to effectively allocate the keywords we need to optimize, although there is a certain difficulty, but it is seoer have to do.

To sum up, site optimization has not been as simple as before, remember I originally entered this industry or 2009, when the index two hundred or three hundred of the word purely with Baidu space outside the chain can be done in 20 days. The continuous development of the Internet, search engines continue to change, we also need to keep pace with the times, and constantly improve themselves, the pursuit of the basic purpose of customer service, so as to be able to do a good job site, so that the long-term stable development of the site. So in the future we have to do any optimization work around the user, this is the root of the evergreen, to any time can not change.

Baidu algorithm continues to upgrade, and constantly improve the user search experience, today's site optimization methods and before the big difference, only a little connection, that is the user experience. How to do a good user experience is the most important factor to determine the success of the site, user experience How to do it is good?

I think that for the majority of users to provide the most authentic original information is the basis, but also the most important. Perhaps by copying by false original, the site can also get good rankings and traffic, even a large part of the flow can be translated into the actual benefits, but, since the Baidu change algorithm, this opportunistic method has gradually faded out of the optimization circle, practice has proved that these are not conducive to the long-term stability of the site development, want to develop a healthy website, Then a good stand in the user's perspective to think, to provide users with real and effective valuable content.

This article by Shaolin Temple Martial arts school http://www.shaolinsiyuan.com, the hero does not ask the origin, reprint indicates the source

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