The era of trade micro business

Grasp the business opportunities of the network

Since the founding of Alibaba, China has a considerable number of companies to expand their market from home to abroad. And for the previous through the physical companies involved in foreign trade, also expand their own channels. Since then more and more Chinese enterprises can expand their business opportunities abroad, but also more and more network operators feel that they must understand the habits of overseas users.

Of course, for both domestic and foreign trade in the network business must understand and their own transactions on the other side. For the network of Cross-border transactions, because of language, geography, habits of life is more difficult to understand the habits of their users.

08 years of financial crisis, so that China's small export trade to see a huge business opportunity. With Google Trends we can see a big jump in Google's search volume for small batches of imported keywords from 08 to 09. From the regional point of view, in addition to the United States and other traditional countries to maintain stable imports from China growth posture, Australia, Canada, Singapore and other regions have also started a relatively large increase. In this fast-growing online export trade, who can best understand their overseas users, grasp the purchase habits of overseas users, can occupy a place in this market.

For the foreign small export trade in recent years, more and more enterprises participate in it. In a previous survey of global resource Net's foreign buyers (for net business transactions, the global resource network's users are a large number of transactions), it was found that three-fourths of the users surveyed were planning to trade on a small trading platform in 2010. A growing number of large-scale enterprises have begun or intend to start using trading platforms online to carry out their own procurement business.

The change of social labor structure leads to the development of online trading

We can see from one of the charts below the analysis of the composition of the social workforce for the past, present and future people. We assume that people at the age of 20-60 can contribute their own workforce to society and become the driving force of economic development. So in the next 15 years, we can find that two forces will become the main body of labor output in the world, 80 years after birth and 90 years after the birth of two groups. and through another survey chart that shows the two groups and the previous crowd contrast, in some behavior and thinking way of a big difference. They like to chat on the internet, like using the iphone, and often change jobs. And for the network business, the most important thing is that they will support social development in the next 15 years the biggest change is very open to accept online shopping. This feature will be brought to them by the company, which indicates that more and more companies will try to purchase online.

Where do the people in the net shopping focus?

We have done a survey in the United States, for the United States online shopping users, in fact, let us feel the most deep is that the users in the online purchase of the product itself and price is not the user's most concerned about the place, but instead they are more concerned about the security of online shopping and personal information confidentiality. So when we're leading users to shop, we can't introduce our products or promotions, and we should spend a bit of our time explaining the buyer's presentation of the payment and the security of personal information.

Buyer Life Habits

For foreign buyers are often affected by the national holiday or life cycle, in the purchase cycle and frequency will have a greater impact. Similar to China's Spring Festival, most of the labor began to holiday, this time will certainly affect the seller's sales status, so if the seller of these conditions clear enough, will not cause unnecessary concern. And we for several external E-commerce web site analysis, foreign users of the weekly visit and day visits have a clear trend, as long as sellers pay attention to these visitors to foreign buyers in the peak of their own promotions or to ensure that there are staff online can achieve relatively good results.

Explore consumer market demand.

The hardest thing for Chinese sellers is to not know what to sell to foreigners. In fact, we can do a few difficult ways to know what we should sell. In fact, on some sales platform, we can use to view the platform has been mature sellers sell products to refer to. These sellers already have experience with buyers on the platform, and they know that those products are good to sell on platforms.

But if you want to stand out in a group of selling, it's not enough to rely on the same products that others sell. Because for the selection of products buyers, more preference to experienced old sellers to buy. In addition to learning from the old sellers of products, we should find a good sales in the whole market, but still missing on the platform, or relatively competitive products.

Looking for some products we can rely on some online tools, including ebay Pulse, ebay New-pulse, Google Trends. These tools will help you look at ebay's best-selling products and the information that people around the world are interested in in search engines.

Cheping (Chief product officer of the Dunhuang Network) was born in Hong Kong and received Western education in the United States, Britain and Australia, and has been studying at world-class colleges such as the University of New South Wales, Stanford University, INSEAD Business School and Tsinghua University. Diverse living environment, international education background, rich experience of internet work, has formed the unique and keen thinking problem. has been in HSBC, PCCW, Microsoft, EBay and many other well-known multinational companies as director of the office. For many years, he has studied the development of micro enterprises in the Internet. A unique insight into the future trends of E-commerce is a future trend observer. After 20 years of career, he has been studying the good luck of managers in recent years.