The essence of Big data is "predicting user behavior"

Talking about Big Data

The essence of Big data is "predicting user behavior." It can know your preferences, it can pass the behavior that you have left behind, what you've seen, what websites you've visited, where you've been, what you like to eat, you've left some footprints on the internet, and this information can help the service providers of large data to advance the information you're interested in, like you're playing a game, He'll guess what kind of game you like and what kind of apps and products it can recommend.

The enterprise establishes the internal data platform already is the general trend, but only the market appears the specialized data platform realizes the data management and the transaction, can promote the big data rapid development.

The future of mobile Internet development more popular, we can see that the whole marketing will usher in a larger data era. If you do not talk about large data, any marketing practitioners are difficult to accurately grasp the needs of users.

Talking about the electric business

At present, the competition of electronic commerce mainly depends on two aspects, one is user and marketing, the other is product and supply chain competition.

China's electronic commerce concentration effect is intensifying, the big Internet company, the platform superiority is more and more obvious.

A lot of the vertical electric business model is good, but the reason for the failure is more enthusiasm, business started on the financing of the listing, not the patient low-cost long-term operation.

The Platform for the development of the financing e-commerce platform is over. Focus on advertising, many users do not come back. For small and medium-sized E-commerce site, it's the way out? The category of E-commerce has just begun.

On mobile internet

Mobile search, mobile games or mobile apps app ads are a fast-growing state, so if it's not related to the mobile Internet, it's more difficult to grow now, even if it's going down the stream.

The daily average number of users on the mobile internet is close to half of the total online shopping, with effective reading coverage of 1/4 and effective browsing time at 15%. Users now browse a variety of online information classes, mobile Internet time accounted for the proportion of PC Internet in about 15%.

Talking about Brand

Brand core value of the three levels: 1, the brand is the text, the collection of symbols, graphs and patterns is a sign that distinguishes oneself from competitors; 2, the brand is the customer to the enterprise and the product trust, it means the enterprise to the consumer responsible attitude; 3, Brand is customer yearning and belief, it represents a kind of spirit, a realm , an attitude of life.

Do accurate marketing to have two basic conditions, the first to have technology, to understand large data, know how to deal with; the second is to understand the brand marketing, that is, understand the brand.

Talking about starting a business

It is important to build a team and the choice of timing.

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