The essence of Internet marketing

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Discover the nature of Internet marketing

Everyone has a different understanding of internet marketing. Your experiences are different, and the different methods you use will lead to different perceptions. I think I am in the process of learning online marketing, or to first understand his logic behind, and then learn quickly. This logic can also be called the essence. So what is the nature of Internet marketing?

The essence of network marketing is shown in the following two points

1, can attract enough people to pay attention to

2, to attract these people, targeted marketing, or you can understand. First build a battalion of people, and then in a battalion of the manpower sales. Short selling. Through the network method, it is called Network Marketing.

Attract enough attention

If you can attract people's attention into two parts

Part One: Discover these eye-catching things that are subject to a lot of attention.

1. To get enough attention to the existence of the event. For example, the team, famous stars, hit TV dramas, collections, and so on a series of objects can attract people ball, or events. Then in the matter about them, the same will get people's eyeballs, such as the most fire, Yapeng and Faye Wong divorce, this is a fire for several days, almost put everyone's eyeballs are attracted to them. At this point, if you are an informed person, use this event, and then effectively put their products into this matter, then will achieve a very good effect

2, in the example, now the fire two or three years of micro-blog, attracted enough eyeballs, attracted enough attention of people, but also you see, many manufacturers, put their own in micro-blogging to do the promotion, the effect of course is not very good. Here is representative, Durex, bi-wave, Coca-Cola and other large companies. The method is to attract a large number of eyeballs, a lot of attention to products, services, and their products effectively combined to promote their own purposes.

3, the same, the current micro-letter is a special attention to a product, the daily Hot list, the Daily News is. As long as in our real life, we can attract attention to the events, we can carry on their products and our grafting combination to achieve the purpose of promotion.

Part Two: How to integrate your own products with popular events

1, Soft wen, is a kind of their own products, and hot events fused cases

I remember in my article, "Understand the soft Wen Yi" wrote, this kind of fusion, there are two places of concern, one is to rise to a higher level, and then to distraction method to do. Listed is a sell stone example, their products are Chinese medicine stone, if you only write this thing how good, so not much publicity effect. This soft article should be from, whether the Chinese medicine is pseudoscience this, has attracts the people eyeball, the people attention big event import. Then use Chinese medicine bian stone cured the disease, and extremely hot this case to prove that Chinese medicine is useful. We can also use the Ark of the two goods point of view to explain the futility of Chinese medicine. Then reach our effect.

Be sure to find the hot spots in this industry, people focus on the hot spots, each row will exist. And then put their own products and this hot combination of the line.

2, for such as micro-bo should be used in the fusion, I cited a Budweiser example, Budweiser design a bosom, as long as in the case of two-touch, and then online Facebook on the mutual attention. As you can see, this is an excellent example of the link between the hot spots and the Budweiser beer.

Can be from the use of our products, micro-blog on the use of our products linked up to communicate. can also use our products as a carrier. realize their mutual integration. We can also use our products to enable them to achieve certain functions on Weibo.

Second, to these attracted attention to marketing

The key to their marketing is to form an emotional chord with them. That's our point. For example, Nike said, we only commemorate the great athletes, and then through the words, pictures, video, and so on a series of manifestations, we want to pass to them the meaning of expression. For example, I would like to express to them that "we are a group, there are ideals, progressive people" then we will 肜 pictures, video, performance of our learning status, performance of our daily life of the dribs and drabs so that others can feel, we are ideal. is progressive. Promising. Only with their emotional resonance, let them think we are a class of people, then he will love our products, our services, marketing is simple. People in every industry have specific attributes. Then we must put the kinds of attributes, through, text, video, pictures, and other forms to show.

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