The essence of the chain: Try not to betray yourself

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I believe that many SEO friends know the importance of the chain, many so-called SEO textbooks is that the importance of the chain can account for the entire SEO effect of 60%. Regardless of this proportion has no scientific basis, and no matter how many people recognize it, anyway, the chain must be useful. Even if you just contact SEO friends believe also know the famous link voting principle, each additional external links, to their own website cast a vote.

But the update on the external chain of the algorithm is still continuous, to many do seo people brought a lot of trouble. Recently, Baidu's green Luo algorithm is more typical of an update, targeted at illegal trading links. However, in fact, not many people will really go to the operation of trading links, a large part of the webmaster or hope long-term development, serious construction outside the chain. But very strange is some serious hair outside the chain of honest SEO also incredibly will suffer from Baidu punishment, this is how to return?

In fact, those who honestly do station SEO will be Baidu punishment, usually not the accidental injury of Baidu, but SEO is the meaning of the external chain is not thorough understanding. So, what is the meaning of the outside chain?

Many people may say that the meaning of the chain is to vote, but there is a deeper meaning behind the vote to dig. In fact, hyperlink voting this thing itself is Li Grand People's patent, not the first Google proposed. Therefore, we will find that Baidu's sensitivity to the outside chain will be higher, Baidu's external chain is also relatively easy to be Baidu's own statistics, and Google's outside the chain is more difficult to do. Baidu ranked, will be more emphasis on the role of the chain. So many domestic SEO even feel that the essence of SEO is hair outside the chain.

In fact, this outside the chain vote to have a role, there is a prerequisite is to be natural. The so-called nature has three basic conditions: one is outside the chain of the page to have the amount of browsing, the other is the chain to have relevance or complementarity, three is the chain to click Demand. First of all, if the page no one to browse, it is tantamount to a spam page, the chain belongs to the outside of the garbage chain. Second, the chain must be relevant or complementary, otherwise the link is not significant because it does not trigger the user's click requirements. The third requirement is the most fundamental requirement, the purpose of the link is to let people click, if there is no click demand, but also redundant.

In fact, the most ideal outside the chain is someone else's initiative to help you do. When your content is done very well, and you can supplement other people's website content, others will be very happy to do a link to your site to supplement or enrich the content of their site. The quality of the chain is the highest, but few people are willing to do so. But abroad for Google to do SEO, it is generally believed that export links and import links as important. This is also Baidu and Google outside the chain to the extent of the impact of SEO is not the same reason.

Based on the above analysis, some manual operation traces are too strong outside the chain is very unnatural. For example, forum signature, blog message, etc., although it is a link, but click Demand are relatively small, it is difficult to allow Baidu recognition, more difficult to get Google's favor. Baidu's most recent six-year algorithm with the outside chain has a great relationship, is more and more attention to the nature of the chain of a trend.

But a lot of people just contact SEO for the understanding of the chain only stay in the "vote" this level, that as long as the ability to import their own web site can be. But now if a large number of people to create such a chain, I am afraid is a more dangerous way to operate, not conducive to the sustainable development of the site.

Therefore, in the future to do outside the chain should have such a thought to do the guidance: Try not to have too obvious traces of manual operation, said the bad point is as far as possible not to show off, do not let the search engine know that you are in the mysterious, false vote. Try to do the natural link, so that the search engine feel that the link is someone else's initiative to help you do. Although this situation is too ideal, but we still have to try to go in this direction. Too easy to get out of the chain, don't make a lot of it.

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