The essence of tourism is service, to eat the most fat piece of meat

The only criterion for

Summary evaluation is whether the future can make money for VC. The real-world negotiating table uses a comparative valuation method, the case for big companies, other competitors, and whether there are other institutions.
VC tells you: online travel how to talk about valuations, how to find the fattest piece of meat
online travel This capital market, multifaceted, war constantly, the former market oligarch Ctrip, Yi Long, after the enterprise rookie cattle, poor tour, traditional travel agencies and tourist attractions also constantly launched into the OTA market onslaught. In the 159th issue of the investment community of the Qing Branch group today, the bread travel, travel, 6-person Travel Network, direct-order network and other cutting-edge enterprises with the capital of China, Haina Asia, the capital of the Qing branch of the investors had a wonderful discussion.
Industrial Upgrading is not a house, but a revolution
February 9, the 2015 National Tourism Market Conference held in Beijing. Dujiang, deputy director of the National Tourism Administration, introduced the total travel income of 3.38 trillion yuan in 2014, the growth of 14.7%, outbound tourism First breakthrough 100 million people mark, up to 107 million people, increase 19.49%. "Internet + tourism" is a key industry of the country, but also a very healthy growth of the huge market, in the coming long time will be able to achieve a very good state.
VC tells you: How to talk about valuations, how to find the most fat piece of meat
picture for Bread Travel co-founder Xue
The Internet has created a data explosion, and the entire human civilization has acquired 90% of all the data that has been generated in the past two years. Bread Travel co-founder Xue pointed out that the essence of the Internet is to eliminate industry profits, mainly in the elimination of intermediate links, no competitive boundaries, open and transparent information. Solution one is to provide value-added services, the second is the sensitivity of new technologies, want to survive the Internet tide, must do this.
The Internet can dock the surplus resources, the surplus of resources has already occurred, China's social material resources are very rich, and the Internet can use it in the real need. The surplus on the property has created the "Fifth Hotel Group" Airbnb, the surplus of the vehicles, created the Uber, the surplus of computing power, the creation of AWS, the knowledge surplus, created the Wikipedia, Khan College. Tourism resources also have surpluses, such as tour guides, translation, travel experience and local living resources. The biggest change that the internet brings to people is "go central", the most prominent example is Bitcoin, rely on algorithm rather than authority to maintain order, online travel can learn from, subvert OTA giant.
Tourism is the essence of service, to eat the most fat piece of meat
online tourism industry now has a trend, OTA field of all channel-oriented and resource-oriented companies are in the transformation of service-oriented companies, that is, from Ota to OTs. In this industry, if you want to find new opportunities, to return to the nature of the tourism industry, that is better to help travel consumers to provide better services.
VC tells you: How to talk about valuation in online tourismAnd how to find the fattest piece of meat.
Picture for interactive site
Travel founder Rough said, "Tourism itself is a perceptual consumption, non-standard products do more hard, more tired, users do not care ideal line, but more sensitive things." Jia Jianqiang, founder of the 6-person Travel Network, also held a similar view, "the tourism market is big enough to find the people you need, serve him well, be a producer of value, not a sender." "
Haina Asia Vice President Liu Yiang also suggested that entrepreneurs, to focus on a point, do the market to eat the most fat piece of meat, it is impossible to eat the whole, do Guide app software, perfunctory, also difficult to collect money, through it to get users, not as direct selling products. He is not optimistic about business-to-business tourism, the first line of B is not so standard, the industry chain is particularly complex, want to be in one of the piece very hard, and now B is facing a huge transformation, minutes will be eliminated.
VC Talk about valuation: I open a price, you talk about a price, it is so simple
the characteristics of online tourism are large scale, decentralized, low gross profit margin (online do not make money, traditional profit), low frequency, long decision-making, low threshold and non-standard. ' The logic of investing in online travel is to create lasting value for users, ' he says, focusing on local services, the appreciation of infrastructure and the to B program, rather than focusing on low-end, Wang Daoping projects.
VC tells you: online travel how to talk about valuations, how to find the fattest piece of meat.
The figure is Hua Chuang Capital partner Wang Daoping
Haina Asia Vice President Liu Yiang said, "valuation to see the nature of VC, VC or traditional industry, you open a price, I talk about a price, it is so simple." VC cast you are not because of your project stick, but VC want to make money through your project. The only criterion of judgment is whether the future can make money for VC. "The real bargaining table is the comparative valuation method, the case for big companies, competitors, and whether there are other institutions in the market."
VC is always a two-way relationship, VC is looking for a good project, and entrepreneurs also have to choose a good vc,6 people travel Network has got a B round of financing, its founder Jia Jianqiang that: "The industry valuable companies are worth investing in, but there is not all the investment is a good thing." Looking for an investment is the same as looking for a wife. When choosing an investment organization, it is important to have the same value concept, and to choose an investment agency that does not interfere too much with itself. He also stressed that the founders were responsible for their own investors.