The essence of website optimization work is passive and active

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

From the big and small stationmaster to seoer every day's work is basically to search engine as the center to unfold, the website content update, do inside chain outside chain, is for that let us love hate interweave of rank. But there are so many instability factors, drop the weight of the rankings, links a lot less, often let us not touch the mind. Website optimization to do the success of the few people, the essence of website optimization is not to fall into the purely search engine and optimization of the narrow situation. Can let our work from passive to active, is the website optimization worker needs to pursue the goal.

Clear work plan

Want to grasp the initiative status, the first need to do to find out the habit of search engine, any point of the lucky mind must not. Clear these, can be targeted to work. Spiders crawl, search engine updates have time, is according to a certain law. This rule determines that our work must be arranged according to the rules. Do a site, do what keywords, how long to do what position, meticulous to the daily work arrangements, all need clear arrangements, take the initiative to carry out, which for many personal webmaster is particularly important. If you feel that your work is being led by a search engine, it must be a job with no plan, no goals, a lot of hard work, no pertinence.

Jump out of the narrow circle of thought

Site ranking is really an important part of website promotion, but the ranking is not directly equal to the profit, not equal to a good user experience. If the site optimization work only stops in the search engine rankings, then the webmaster is never from the passive turn into active. Everyone is doing search rankings, the competition is so fierce. Need us to look out and see if only search engines can help you achieve the promotion. Now the Internet has a wide range of emerging products, micro-blog, SNS community owned by the user and the increase in the number of owners, the opportunity greatly increased. and search engine from Weibo, SNS platform of considerable traffic has been beginning to show. In time, netizens are from Weibo to achieve information search is also possible. So webmasters can not still narrow stay in the search engine rankings, not through the search engine but through micro-blog marketing, community promotion and other ways directly and your users have docking, which than netizens through search engines to find you more reliable.

Website content detailed scrutiny

Gourd Blog Bloggers have always thought that relative to do external links, stationmaster need to spend more time to scrutinize the content of the site itself. Imagine visitors to your site, but you can not stay to visit the eyes of the passenger flow, so you will always stay in the stage to do the site rankings, always passively please search engine. Conversely, if your site can attract users, do you still need to take into account the search engine? This is also consistent with the 2nd that bloggers say. So the webmaster spend more time on the content of the scrutiny, according to your site positioning of the target group, your template, pictures you like it, whether the article is persuasive, whether the actual use, should be from the internal to the outside, this order once the reverse, the site optimization work can only be in a passive position.

Make a website brand

Brand and users are always accompanied by things, the site brand from the site itself clear target audience positioning. Whether it is the content of the site or through micro-blog, SNS promotion, to improve their own identification for the purpose. Avoid the parrot. Let more people know your site, clear style, brand recognition is high, this is a site's cultural positioning. In the Forum, blog, community, more and more people know that nature can master the initiative status of optimization. To do the optimization of the work is simply a continuous release of the site information process, the release of information only by users read, the process of optimization is completed the first step. And the user's reading process is actually in your website brand and culture in effect, stationmaster people need to realize this point.

Elimination of one-way transmission mode

Our network marketing for a long time to stay in the information one-way transmission phase, in as many fields as possible to leave our information, will promote the information hard to convey to the user. This approach is now being eliminated in a highly emphasized user-participatory initiative. Webmaster need to change the idea is the site optimization work, the information is more than the place, but how can you grasp the user must read your information? Therefore, the high importance of user participation, is the Webmaster master the important aspect of the initiative. From the user's interest, the need for information to start, improve the efficiency of information transmission, our promotional information to become valuable, rather than without diligence. The efficiency of one-way transmission is very low, it is difficult to achieve the effect of work, resulting in more passive webmaster work.

Can not be so subject to the search engine, the work of the initiative does not mean we completely out of the search engine, but we can occupy the active position, from more channels and ways to enhance the ranking of the site. Do site is not easy, we will encounter a lot of trouble and dilemma, do stand people so much, want to survive, you have to be different from others, out of their own way, which requires the vast number of webmaster poured more effort.

Original article Source: http://www.huluboke.com/

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