The essence of Word-of-mouth marketing and the new practice of Community commercialization

Source: Internet
Author: User
Keywords Word-of-mouth marketing very increasingly community business practice
Tags advertisers aliyun blog business community community business compared customer

Community as an online life of the reappearance, viscous is very strong, frankly in the online mail, look at the information is far less viscous than people soak in the community for a long time. At the same time, from a few figures, all communities add up to the total number of visits and browsing time has been compared with the big http://www.aliyun.com/zixun/aggregation/31949.html "> Commercial sites can be equated. Here are a few in-depth experiences:

First of all, bring the big advertisers into the community, to help the blog to do commercialization.

Community to create a mechanism to differentiate the corresponding crowd and audience, some big focus on brand and user experience advertisers into the community, can help them to do a certain commercialization.

That's what we're doing now. After a few months, it should now be said that the reflection is very good. Word of mouth marketing, such as small BBS, personal blog, we hope to build a broad alliance to help them to do the appropriate commercialization. Because many small sites are also very distinctive, but not to finance the listing.

Second, a negative voice could ruin a huge advertising charge.

Community impact is growing, if not focus on user experience, community feedback, even if you play a lot of ads, there may be a negative voice of the community, users complain, may be the cost of your hard-earned advertising to destroy. So now more and more manufacturers pay more and more attention to the community. Therefore, more and more manufacturers pay more and more attention to the community.

Third, Word-of-mouth marketing prospects are no problem, but the reality of many versions of "shape."

such as posting machine, Word-of-mouth marketing, such as bad Word-of-mouth. The community's own word-of-mouth is made by the manufacturers to provide products, experience, quality, quality and other decisions, there is no way to turn bad word-of-mouth into a good reputation. The original simple hit ads to help vendors can find a loyal users where, users talk about me what topic, how I affect them, and then to find my loyal users.

For example, all manufacturers around the world, the biggest computer company, but Apple Computer user loyalty is the highest, actually let users love your products, and then love your products, the product of your feelings, through Word-of-mouth, initiative willing to help you spread, I think this product in China is not much.

Four, Word-of-mouth marketing is not a manufacturer pretending to post, but a sincere exchange with consumers.

Word-of-mouth Marketing not only to the Internet, to the entire business may mean that is a subversive and revolutionary opportunity. In the Community Word-of-mouth marketing is not pretending to post, even if you go to the manufacturer to send a post should be marked out. I think it should be a communication between the manufacturer and the customer, not a disguise.

The essence of Word-of-mouth marketing is to communicate with specific users in the community, interact, and then involve more users.

For example, some manufacturers of product quality is not so bad, but sometimes with bad temper users, coupled with the reality is difficult to communicate, he may go to the Internet to scold a meal, and then unlimited amplification. But if the manufacturer discovers the problem early, communicates, if the customer works well, many users will change their mind.

In fact, in some of the forums I have seen, there have been many manufacturers in this forum on the initiative to establish a customer service zone called a certain manufacturer. I think it's true word-of-mouth marketing.

(Excerpt from: September 12, 2007 media interview content)

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.