The essential personality traits of marketing microblog personnel

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A computer brand launched Weibo released a recently listed product information, just a fan has to buy notebook demand, the new product is more interested in, through micro-blog to ask the relevant information, but the official speech on this interactive platform has a complex approval mechanism, Any fan-raised questions have to be submitted through layers of applications to meet and study to answer, leading to the problem of solving fans lag, so fans turned to buy more rapid response to other brand computers.

Through the above case let us understand a truth, to operate a good official Weibo, whether it is standing on the macro or micro point of view, all need to support and adapt to the entire enterprise organizational structure as the basis for product promotion and enterprise development. Need enterprises from top to bottom overall mobilization, positioning clear, strategically appropriate, sustained input and effective execution. In macro terms, Weibo is an official act, but from the microscopic point of view, standing in the forefront of micro-blog marketing is always the operator of individuals, Weibo account can be official, but the operation is still dependent on a living natural person, an individual, no matter how the use of tools and platforms, can not replace the role of human. Therefore, the micro-blog marketing Personnel's personal quality directly affects the operation effect.

62% of the foreign social media managers who are responsible for Twitter are women, 38% men, and their annual salary is usually 20.3 million rmb;71% working experience between 1-4 years. They started fighting in cyberspace 5:30, and were able to sleep at night watching the last tweet.

With the deepening of corporate awareness of the importance of microblogging marketing, "social media manager," the demand for such a new type of talent is also increasing. What is the demand for talent in this position? Enterprises or individuals aspiring to engage in such occupations may refer to the following basic personality traits.

1, to love things

Social media managers are not highly educated, but it's important to have a hobby of their own. For example, someone who likes makeup very much and is very good at make-up, so in the process of arranging her to be a social media manager, she will be able to maintain some of the makeup of micro-blog account, her hobby and professional makeup will better manage the microblog, so as to win more fans. Based on this, she could serve some cosmetic advertisers.

The process of running Weibo is to share your feelings with the audience. As an operator, if the bottom of their own management of the meager not interested, how to manage it, how can let the audience feel your professional place? The success of a microblog operation depends largely on whether the operator has a hobby or not. Because "hobby" is the premise of "intention".

Because you love the micro blog that you run, you spend more time on it, and the drive to run a microblog from the heart of your hobby is the one that you can never do with the mentality of accomplishing a task.

Only love you are engaged in the industry, you will be willing to spend time to learn more relevant knowledge and nutrition, will go to delve into the study, this is a passive and painful back textbooks, to memorize the industry information, always can not keep up with the industry development of the people do not.

only to their own promotion of the brand has love, to it poured more care and love, like to treat their children to care for it, will really care about the brand in the hearts of the audience, you will and those who also like the brand to resonate! When someone denounces your brand, You will take care of your products as you care for your children, try to communicate with these people, turn their opinions around, and even make him a fan of the brand. This is not the only job as a bowl of rice to eat people can not do.

2, Network Sense

NET sense is a kind of unutterable inexpressible. As a person in a language environment steeped for a long time naturally formed the language of the linguistic sense. 对于近期网络中流行的一类事物，你了解多少?又能运用多少?像如今流行的淘宝体、凡客体、咆哮体、豆瓣体、TVB体等等的沟通方式?什么是卖萌卖腐?你有擅长吗?如果你对这类东东了如指掌，并不经意间就能恰到好处的运用上，那么OK， It means that your net sense is in place. Microblogging operators must walk in the forefront of the web world, have a good sense of network, to operate their own micro-blog, otherwise it will be reduced to a happy turn to their own feel very good jokes are ridiculed "how old Are You" Altman (see the children's shoes do not understand the detention).

3.

The microblogging form is small but powerful. To maximize the power of micro-blogging, you must let the micro-Bo illustrated in every 140 words of short form with a wonderful picture form, so that your microblog will be full of vitality. But irrelevant's map will only make fans shout "Hang Daddy".

Having the ability to express is an essential condition for a microblog operator. Especially for those responses that are highly interactive and responsive, network microblogging operators to give full play to their own expression ability, in understanding and understand the needs of users on the basis of clear their own to express the content, and then through the words and expressions to express the meaning, you do a good response to the integration of the tone and context.

4, diligent innovation, good at learning

The official website's operations are planned in advance and then executed on a step-by-step schedule. The microblogging operation is different. Information posted on the official website can be planned, but the interactive effects of the information are not planned. Although the information is flowing, but at the same time the user's heart is also flowing, the public opinion is traceable, but the final direction is unpredictable.

In the process of running Weibo, it is not impossible to go to heaven today and fall into hell tomorrow. Perhaps today Weibo published a piece of information by the people are very large forwarding, tomorrow and Waterloo was inundated with a barrage of reviled. Diligent in innovation, continuous learning, with the times in the transformation of development in order to adapt to or even lead the trend.

If you are a disciplined, step-by-step person, you should be at a respectful distance from running a microblog. Because this is a need for innovation in the industry, a need to dare to break through the stale industry, is a need to bring ups and downs like the surf-like business.

The above is about the personality traits that are required as a microblog operator. In addition to really become a good microblogging operator, professional knowledge is also essential. Professional things can be acquired learning and training, but personality traits are inherently doomed. Only put the right person in the right position on the operation of Micro-BO, to achieve the enterprise and the talent of the two-win, otherwise it is a double waste.

Author: Wuhan Fu bao network, initial download URL: http://www.demleague.org.cn/html/wangzhantuiguang_109.html