The establishment course of new station

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, the number of college entrance examination has been increasing, the college entrance examination has become the only way for people to grow up, and the college entrance examination is associated with future personal future. The entrance examination of the test taker's mood day by day tense up, let the worry of parents also increase day by day, let the attention of all circles of society is focused together. Some candidates to improve the percentage of the college entrance examination, began to choose the art examination. According to the relevant media statistics, from the examination of the various provinces of the actual number of candidates to participate in the exam, such as Jiangsu, Guangdong, Henan and other provinces over the years to the college entrance examination of Art examination candidates are still on the rise, of which the Henan art candidates breakthrough 100,000 people, the conservative estimate of the national

I am also in 03 to participate in the college entrance examination of Art students, because most art colleges and universities have to organize a separate examination, enrollment brochures, school profiles, test site inquiries and other information are mainly from the Internet access. This is true for 03 years, so the Internet is the best way to get this information today, when the Internet is more developed and the number of netizens is soaring.

In response to this situation, at the end of 08 began to plan a college entrance examination of Fine Arts vertical portal site, named as the college Entrance Examination Art Network and the official on-line operation in early 09. The main columns of the website are: The United States Test information, Studio encyclopedia, enrollment brochures, score inquiries, preparation guidelines, classified information, overseas students, candidates questions and answers, master interviews, new book promotion, test centers, professional interpretation, teaching methods, review articles, Works Gallery, Web site dynamics.

About the construction of the website I have a few points and experience to share with you.

First, is the choice of servers, I chose a dual-line VPS, both to ensure the speed of access to a variety of network users, but also to save costs. After all, the cost of a stand-alone server is too high.

Second, the establishment of the station system of choice, this does not have a certain requirement, or that the words for their own is the best. But there are some basic functions to be guaranteed, I choose the CMS standard is the function is simple and easy to use, whether it is suitable for optimization, speed is fast enough.

Third, the choice of domain name. I usually choose. COM domain name, after all netizens ' first impression is that the domain name should be. COM for the end. The domain name long does not matter, but certainly is good to remember, domain name must have certain significance only then to remember. My meishucn.com is very simple, is the art of pinyin and then CN China meaning. Personally think it's good to remember.

After the website is built, it mainly starts to promote. about the promotion and expansion of the flow I probably divided the following several steps.

The first step, the search engine is the first important, I first to the major search engines did submit, the next is waiting for the search engine included in the day, in this period I will be in the bar and some free information to publish the website to do the advertising, to ensure that some basic outside the chain, and is sure to bring a certain amount of traffic. This period of a certain amount of updates per day, is necessary and must run through.

The second step, waiting for search engine included after the start of the needle to do some keyword optimization. For example I this station mainly does the word is "the college Entrance Examination Art Net", I will in title, mate and so on manifests my key words, as well as the alt and so on, increases the keyword density. About SEO, I believe a lot of friends are masters, and here is not to swim the fish.

The third step, to increase friendship links, and a number of peer sites to exchange links, with all means to do this work, which is to improve the site outside the chain, PR and visibility of the important means.

Step four, market cooperation. At this stage I will save a website related to the soft text, such as Web site introduction and other articles, and then to Mail, QQ and other ways to invite some studio and training institutions to our website free enrollment brochures, studio information, new books and other information, and even actively help them release, regularly looking for some studio teachers to do some interviews, To win the industry potential users and customers goodwill, get a better reputation and visibility.

Step five. Believe that after the first three steps of the work, the site has been through the friend chain and search engine has started to have a fixed flow, this time to do is to continue the first four steps of the work, and adhere to update the article, you will find that the Web site by the search engine crawling more and more pages, traffic will be more and more high. You will be very successful at this time.

With a certain amount of traffic, you can consider the issue of profitability. About the profit model is the simpler the better, I will be my profit model to locate, advertising revenue, build station income of these two pieces. Other unrealistic, not to think.

How to pull ads? This must be a matter of concern to many friends. I think the advertising is not hard to pull, to say some methods. I first spent a few days to the national studio contacts and contact information collection, about 1000 Information Bar, with firsthand information, I began to send e-mail, told them that our site can be free to publish information. Free stuff is often the most attractive, I began to have a studio to reply to my email to me to send a prospectus, let me publish for it, but also someone directly add me qq, I am trying to help them, because I know these people are my potential customers, is also a loyal website users. The second stage I began to tell them that the site has some other charges more quality services, such as studio Construction Station, picture ads, and some no web site began to ask the studio price, there is no promotion studio can also consult the advertising matters. With this situation, the description has been very good, insist on doing it. I probably counted, I sent out to 100 mail will probably have 20 feedback information, 20 inside there are probably several people will consult the advertisement or build the station question, these several people inside is very easy to produce the successful customer. This is the marketing of the 28 theory, I believe many friends have heard of this theory.

Through the above marketing means, my third month on the site has been successful in talking about four clients, including a larger private design college, three training institutions (and a Web site for one of the training institutions), and a full year of advertising, with a total income of more than 20,000. Although this is not a lot of money, but for the younger brother is already very encouraging, with this income, I immediately invited two part-time editors, the task of updating the site later to them to do, and I put the main focus of work to the website promotion and advertising sales.

Well, that's what I've been doing on this site. Finally summed up into a few words hope to webmaster friends useful.

First, do the site to do a unique site, do not others do what they do, may wish to consider doing some for a specific group of people to serve the site, do the site to pay attention to creativity, but also to speak Blue sea strategy, so that more competitive.

Second, the simpler the better the profit model, think of a lot, it may be unrealistic, and may not be able to do it.

Third, more thinking, more sincere, to some insistence.