The eternal topic of the marketing of a private hospital--value-added service

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In the rapid development of the Internet today, many industries are looking for new development, and hope that this development can be long-term development, at least to allow a period of time to obtain long-term profits. And for private hospital marketing, a lot of friends think nothing but brand, promotion, optimization, bidding, consulting, in addition to do not know what can be persistent. In the author's eyes, the private hospital marketing is a constant topic, is value-added services.

What is a value-added service?

Aachen Query Baidu Encyclopedia, the value-added services for the moment there is no unified definition. But its core content refers to the service which exceeds the normal service range according to the customer's need, or uses the service which exceeds the normal service method. In fact, from here, I believe that more than one months to do the SEO commissioner must think, is our mouth often said "user experience."

Combination of private hospital marketing value-added services to reflect what

To the private hospital marketing, its marketing way, the promotion mode we are very clear, the private hospital marketing and the public hospital competition difficulty is very big, but the biggest breach is the service idea. The so-called service concept, including appointment, medical guidance, registration, triage, inspection, testing, diagnosis, treatment, hospitalization, counseling, health education, tracking, review, archiving and so on. The friends who have been to public hospitals know that the service of public hospitals is very general, as well as the red envelopes and doctor-patient problems are appearing, so what are the value-added services?

1, humanized service, for the patient to create convenient.

humanized service, specifically for the people-oriented, for consumers wholeheartedly provide quality service. From the hospital point of view, such as the Doctor to the hospital, whether it is registered, inspection, laboratory and so there are specialized personnel to cooperate. including in the process of consultation can easily reduce the waiting time, will see the doctor time quickly, so as to effectively improve the customer service satisfaction, for the patient to create convenient, and then increase the customer satisfaction of the enterprise.

2, meticulous service, for patients to reduce the risk of medical treatment.

The so-called meticulous service, is in the patient process to provide some services. For example, some checks, do more detailed, ask more carefully, so as to reduce the risk of medical treatment. In fact, for the patients, the most direct service is only to reduce the risk of diagnosis and treatment, if your meticulous service can make the patient feel very comfortable, relaxed, so that is to say that your service affirmed.

3, personalized service, for the patient to create a medical purpose of the relevance of services.

Personalized service is a targeted service, that is, we can according to the settings of the doctor to achieve, according to various channels of resources collection, collation and classification, to provide and recommend relevant information to the patient, to meet the needs of the patients, for the patient to create the relevance of the purpose of the service. This can be a very good embodiment of obstetrics and gynecology, such as the birth of children here, if the child has a series of services, this is a good correlation services.

Provide the highest quality value-added service for the patients

What is the best value-added service? In fact, is a kind of "noble inexpensive, approachable" spirit, to the patient a very comfortable feeling, let the patient experience some very high-end services, but the actual price is not too high, at the same time to give a very approachable service.

It's like when you've heard this one before. Because every day is free for everyone to do massage, and then the service is particularly good, on the life and work are quite concerned about, so, when they sell products, many people will buy, in fact, we are very rational feeling to buy no value, But it's going to buy, why? I asked a user, he replied: "Their service is very good!" I feel embarrassed not to buy it! " So, is your service really in place?

For private Hospital marketing, the use of value-added services can make your service close to the people, today, your service is really in place?

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