The evaluation of the brand planning ability of website construction

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Network brand Planning is a part of network planning, mainly refers to the enterprise products, companies, shops, websites, etc. in the network to establish brand image and brand positioning of a series of planning. Brand planning is to evaluate the strength of corporate brand strategy and the intensity of mining brand connotation. Brand planning in the field of website design embodies the overall planning and marketing value of brand website construction. An excellent brand planning program, often can achieve a multiplier, and an upscale website construction case, can let the enterprise in the Internet this piece of web2.0 business to master the initiative, give full play to the magic of the network charm.

In order to evaluate the brand planning ability of the enterprise in the process of website production, the following 2 points must be considered comprehensively:

The website design style is consistent with the brand market position

Good web site is like the ' façade ', whether the façade is good enough, the grade depends on the web designer on the brand concept of customer grasp and the skillful use of web design skills. For example, take ' The only mobile phone ' This brand, flower only represents the female mobile phone this fashion brand, in the website design process must highlight the feminine gentle mellow personality, high end without losing the affinity characteristic. In the details of the design, you must fully consider the interaction between the brand and the user, the brand's market positioning and the good combination of the audience.

Second, the website marketing value and brand overall marketing planning consistent

The so-called website marketing value, is through the website of the Internet Promotion (including Forum blog promotion, search engine promotion, paid advertising, etc.) to carry out the network dissemination, in order to establish brand awareness among the target customer base. More mature network promotion methods also include the brand official website as the matrix, set up a series of activities to achieve the line online under the combination of the promotion effect. For example, the official website of the "Spring date," The theme of the event is very good female mobile phone website to promote, so that the overall value of the site's marketing to maximize.

Excellent website design always from the beginning there is a clear brand planning and good expectations of the results, in the site construction process, because of a clear goal, making the entire Web site construction process smoother, coherent, the effect of its network marketing is also not to be underestimated. OK, today's small left to say here, in advance I wish you a happy mid-Autumn Festival, are interested in reprinted, annotated article from the Webmaster Bar http://www.wzhan.net.