The evolution of Internet game rules in the name of openness

South All cartography: Chen Ting cross-examine New Enclosure movement: open platform What, third party application developer wants what competition becomes concurrence, singled out into Rumble, closed confrontation becomes open door ... In just a year, the domestic internet industry has undergone great changes.　　Major internet companies have launched an open platform, the new game rules of the enclosure movement quickly spread. The open fuse comes from Facebook, the social networking site.　　The company, which created the open platform Facebookplatform in 2007, became the first company in the world to take advantage of open and fast development, with nearly 700 million subscribers and a market capitalisation of more than 70 billion dollars. In the domestic surging tide of openness, domestic internet companies are in the open "Facebook-style innovation", or just a mere formality, another "resource and user Battle"?　　The industry seems to prefer the latter. The glitz and pomp of the Open Eve June 15, 2011, in the "Open win-win, the dream ——— Tencent Partner Conference", Tencent board chairman and chief Executive Ma announced that the Tencent platform will be open to third-party partners.　　In his view, Tencent's mission is to "provide users with a one-stop online life service" to the third party with partners to create a "borderless, shared the new internet ecology."　　At this point, the domestic Internet in the first camp Tencent, Baidu, Qihoo 360, NetEase, Sina, Shanda, Taobao has been announced open platform, in addition to have the SN s gene Renren, happy net, as well as mobile Internet U-C excellent as also began to take Taiwan Opera, an open eve of the flourishing era of the image of the present. The domestic internet is opening to the outside world, in addition to the imitation effect of Facebook's lucrative growth, and internet companies are suffering from bottlenecks in development. Li, an international analyst at Analysys, argues that the internet market is becoming more saturated, and that the services offered by the Giants tend to be homogeneous and can be replaced with strong alternatives. The contradiction between user demand diversification and limited enterprise resources is the driving force to open the Internet to the platform. Everyone is fighting to become the ' first entrance ' of the Internet, increase the user stickiness, but a company can not provide all the services, so it is necessary to open the other people to help to become king. From another point of view, the domestic "open platform" dispute is a "user and resource scramble." "For the platform, there are users, there is charging application, the profit is ripe." "For third-party application developers, get the traffic through the platform and then use the traffic to cash in," Li says. The platform is many, the choice is many, the developer will choose the platform according to the partition pattern, the user scale.　　"These phenomena constitute the open night Picture: Third-party application developers are hesitant, to find the right partners, divided into models, user scale, fair competition are considerations; on the other side, the platform is offering a variety of favorable conditions, busy acquisition team, in order to cultivate mature, through advertising, partitioning, services and other ways to obtain income. True openness based on interpersonal relationships despite the partiesare planning to do so through an open platform, but there are different definitions of the concept of openness. F RO St&sullivan Chief advisor Wang Yuquan that at present, there are three kinds of open platform: First, allow others to do products on their own platform; second, establish a fair ecological environment on their own platform, and allow others to restrict their own power; third, open resources (such as the call of the core function), give up control, To build an open ecological environment.　　Most of the platforms open now are the first, although many have expressed the will to change to the second, but the third is the future. In the opinion of Internet renowned critic Xie, the most essential revolution of openness is that a platform can open user relationship and user behavior data to third party through various interfaces, and disseminate and promote service and service information through interaction, personalization and precision of users. "By providing a public standard excuse for Third-party applications to serve users on their own platforms, Microsoft W Indow has been doing, not innovating." "Xie Analysis means:" Enter the W eb2.0 era, should be based on interpersonal relationships, the application of open user behavior data to third parties to help third parties to grasp the user behavior patterns, through the human relations chain to improve the efficiency of information dissemination, the development of new products and applications around social relations, rather than let users on a platform can be more easily found third-party applications. Xie that, from this point of view, Q Q, Baidu Bar, Sina Weibo, Renren has a breakthrough opportunity. "But they need to be transformed into a platform for society-oriented users, not just on campus, white-collar groups, or vertical platforms." Li, an international analyst at Analysys, also believes that the relationship chain is indeed Tencent's inherent open nature. "Tencent is gradually opening up the chain of social relations, creating a tiered, hierarchical management system that is more akin to Facebook's innovation. In contrast, Qihoo 360 does not have a social chain, is a simple application development platform, can only provide users with personal browsing behavior data;　　"Referee and player" but the interpersonal chain is not all, for Tencent, everyone and other such platforms and the application of dual-track companies, how to define the "referee and player" relationship is to achieve "really open" another criterion. In Xie's view, the success of traditional models will become a hindrance and burden of innovative models. Open platform operators are focused on platform rather than application, upstream rather than downstream. Because only in this way, the platform can do a good job, third-party application developers will not suspect themselves to be platform operators can discard the replacement of dolls at any time.　　Li that the platform does not do the application, but must clarify the rules, that is, "What application I do, what application I do not do", rather than "when you are big, I will copy." Earlier this year, NetEase also launched the "IG A te Game developer program," as NetEase it ow n game PlatformOne of the components. As one of the rules of the platform, NetEase C E o Ding lei in the interview with reporters in the South put forward another view, "Everyone on the open platform herd, a bit strange, in fact, owning a platform is not a very important thing." "He thinks that to study the source of income generated on a platform will find a" 28 principle "that 80% of the income may come from less than 10% of the work, then you know whether the platform is important or work important? "For NetEase, we have actually been doing this 20% boutique, in the top of the industry chain." One of our more important goals is to make our users ' named subscription rate higher, that is to specify this brand to this product. "Openness opens the door to subversion of the rules of the Internet game, pushing the industry into the new enclosure movement."　　But the platform has been set up, to obtain the flow and performance of the two-win, but also must look at the enterprises for the open system and maintenance. The development potential of open platform mainly depends on four aspects: the open platform operator's own business scope is defined clearly, the open platform technology route, the strategy is clear, the research and development technology is powerful, and the developer can survive and develop through an open platform,　　Earning income on the basis of innovative soil and the proper integration of resource allocation within the open platform. The report argues that companies that occupy users ' access to the Internet can also take the initiative in the development of an open Internet platform with a large number of active users.　　Tencent and Taobao in the current China's Internet open platform development into the first camp. Li that Tencent open platform of the product "Q +", providing a unified account, security payments, data storage and other functions, can be said to provide "entrepreneurial need all the conditions", the establishment of an Internet era of the basic platform direction, rather than a simple application of open platform.　　The advantage of Taobao is that, as an open platform based on E-commerce business, the successful combination of online and offline business, warehousing logistics, marketing, finance and other offline services into the platform. Easy view: The development trend of Internet open platform is that the flow-driven profit model will be broken by the personal value-added service with the core of business. On the other hand, the level of Internet open platform is becoming more and more distinct, and it is more efficient to use the power of third party to achieve aggregation in different levels of traffic, business and basic services.　　Further, only to provide the Internet with a variety of rich applications based on social relations, communication, payment, storage and other basic services, can be in the future platform for the development of the initiative. Open Samples Facebook: Strictly implement platform and Development application Separation May 2007, 3 years after its inception, Facebook launched an open platform to open its API interface to Third-party developers, allowing third parties to open apps and products to Facebook platforms. This innovative business model expands the functionality of Facebook, Facebook has 80 million users and a market capitalisation of more than 15 billion dollars a year later. According to statistics at the end of 2010, Facebook has more than 24,000 third-party apps, and more than 400,000 developers are developing apps around the platform every day.　　According to the latest data, Facebook already has nearly 700 million users and over 70 billion of its market capitalisation.　　As the first Web site to set platform standards, Facebook has even opened its own development platform architecture to other social networking sites, allowing Facebook application developers to transfer their apps directly to other social networking sites without any additional work at all. At the same time, Facebook's strict implementation of the Platform and development of application separation, such as Facebook focused on platform building, the parasitic on the F Acebook platform, Zynga is responsible for game development, the formation of a virtuous cycle of the ecological chain.　　In this model, it has prompted Zynga to become another hot social networking company with revenues of $850 million trillion. South Cherius Reporter