The existing business model of mobile Internet is blurred: Old face challenge

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Baidu CEO Robin Li

Yu UC excellent view chairman and CEO

Shan, CEO of former Kirin Games

Chen Amoy Vice President

Mobile Internet existing business model is not feasible?

Robin Li has worries that practitioners are emboldened

Has the mobile internet made money? Over the past two years, around the topic of the industry swing the interpretation of prosperity and loneliness. But most practitioners believe that mobile internet can make money, at least to transplant the PC Internet ads, games and E-commerce models are possible. However, Baidu CEO Robin Li, one of the industry's big three, has been worried about the business model of mobile Internet, which makes it more blurred: OK, or not?

Old is facing challenges in mobile internet

On mobile Advertising:

realizable ability far lower pc

Electronic media screen size is very important, the PC era constantly increase the screen, advertising is valuable. But the phone's screen is a lot smaller, if put ads, there is little room to put content. And mobile Internet time is fragmented time, advertising value is not as big as PC Internet, and the ability to become realizable is also considered far less than PC Internet. The mobile phone was not originally used as a media, but as a communication tool, we use the time of fragmentation, is immediately to get feedback status. Now many people regard the mobile Internet as a new form of media, but the mobile phone terminal is still not suitable for the general advertising.

About Mobile games:

The charges are not solved.

Currently in China, the source of the game is a large client game, users can play, only willing to pay. On the phone, the user has only a few fragments of time, must be a lightweight game. How do you make money? Many people are not clear about it. The problem of collecting money in the whole system has not been solved, even with a vast user base. Although there are many stores, iOS has some fees, like Android, most of which are free. All this makes making money in the mobile internet era a big challenge. It is hard to say whether the model of Japan and other countries can be copied to the Chinese market.

Talking about mobile electric business:

There is a contradiction between cost and profit

The question of payment is a fundamental issue, and many people say that mobile internet is the first thing to bring the lbs electric quotient. The main mode of lbs is to charge local businesses. While local businesses need a long time to learn about mobile Internet, when mobile internet companies look for local businesses, the cost of selling is not low, and it is likely to be no less than advertising on the internet. But household consumption is relatively low. This creates a contradiction, customer development and customer maintenance costs are not low, on the other hand consumption is not high, which led to this business model has not been able to develop in the past.

High Click Conversion rate

Screen Small is not a disadvantage, is characteristic. Each kind of media carrier has its own characteristic, the suitable application scene and the dissemination content are decided by these characteristics. From the point of view of commercial value, the PC screen led to more than 10 ads per screen, users see the opportunity for each ad to become smaller, click Conversion rate is low. On the contrary, the mobile screen is small, the content of the advertisement is few, the real arrival rate of each advertisement is far bigger than the PC, the click conversion rate is far higher than the PC.

In fact, today the commercialization of mobile Internet is at an early stage, similar to the PC Internet of ten years ago. Compared to the PC Internet of ten years ago, today's mobile internet commercialization ability is very strong. For example, today's mobile internet advertising Unit CPM (per thousand cost) compared to today's PC Internet is about 5 times times the gap, but compared to ten years ago, pc Internet advertising price CPM is much higher.

The commercial value of advertising is still in line with the "Eye Law", the real-time length is the most critical measure, each of us only 24 hours a day, not more than a second a few seconds. Over the past decade, users have spent more time on the internet, so the advertising value of the internet has gradually increased, and over the next decade users will spend more time on mobile Internet, and I believe that the advertising value of mobile internet will increase day by year.

Players earn money sooner or later

Game life cycle and charge mode is not too much relationship, the key is not fun, practitioners to do a good job of the game, play the game. I also did see some of the online game company, every day only know pull player ARPU (per capita) value, want to let each player pay 100,000 yuan. But for the start-up, these do not consider, first to the player, with a large amount of players, money is only a matter of morning and evening.

Traditional online games are using time and value from the user's hands, and now more and more domestic companies are also trying to use the same method in the mobile internet charges, or has the effect. Mobile Internet is also the same truth, is doing mobile game brothers, do not worry, eventually the entire mobile content provider to rely on you to give them cash. In the past, we are helping to cash in Chinese websites, and today we have the ability to help all mobile Internet applications in the world to become available. In this field, into, then become a global operator, retreat, do a good game to play, become a good content provider.

However, the mobile Internet Chinese platform before the V must have Tencent, lei (micro-BO) department, 360, Renren (Weibo), all the other people in the last quota. For the average developer, this is an era of thigh-hugging.

Cost-free Payment no problem

Although mobile operators are subject to physical restrictions such as the display area, but still have to meet the emergency shopping, impulsive shopping, as well as regulars, repeat customers shopping behavior characteristics, with the mobile Internet terminals diversify and get through, the development of mobile electric business will enter the outbreak period.

Mobile electronic commerce is bound to expand rapidly in the next 35 years, this is the natural transplant of PC electric business development, the mobile electric trader that appears with all kinds of app applications must first seize the opportunity, obtain the large-scale user installed capacity, can begin to enter the steady growth stage.

Mobile electric operators are equivalent to more direct access to the user's means, a more than one electric business installed app, means that this appliance business can save countless market costs directly to the user, also means that sleep 8 hours can be done at any time promotional delivery, its explosive power will be quite scary, the opportunity is far greater than the PC, Especially in the app end to the development of E-commerce high-end users, the role of the old users of the network is very good, homeopathic development can achieve better customer unit price.

Alipay and other payment industry mature development so that payment does not become a big problem, cash on delivery and fashionable POS card can also be a good complement to the payment channel. Commercial newspaper reporter Zhang Yiwang