The existing mode of electric dealer is outdated, the traditional circulation mode is afraid to be overturned

At present, electric business platform competition from "price war" into "distribution war", some enterprises even launched "one day three" distribution services. What kind of competition trend does the "distribution war" of the electric business industry reflect? Does this trend represent the future layout direction of the electric business enterprise? The economic reference newspaper interviewed Mr. Luo Qingxi, an expert on household electrical appliances industry.

Existing electrical business model is outdated

"Economic reference newspaper": In the domestic mainstream electric business platform are exerting strength to strengthen the logistics distribution service, day and day Shun Mall has launched a "fast-buy" new model, how to see the recent electric business industry "logistics dispute"?

Luo Qingxi: I think this is a new logic of electric business Platform management, it is not a simple logistics, it is not a simple online shopping, but the whole business form of the logic of change.

The internet age is a time when the user has absolute right of speech, the user becomes the dominant force of the business activity, and satisfies the user's individual demand becomes the enterprise's core task. From the point of view of the whole retail, the development of the electric business caters to the needs of the users in the Internet era, and also provides the possibility for satisfying the personalized needs of the users.

However, the current electric dealer from the moment of birth has evolved into a factory-like circulation platform, and day by day Shun launched the "fast purchase" activities fundamentally expand the meaning of the electric business platform, in this mode, the electric platform is not only a simple product trading platform, but a user demand for rapid response system, in this platform, User needs and products, services to achieve accurate, fast docking.

The traditional mode of circulation has been overturned

"Economic reference newspaper": Generally speaking, the electricity business is as an internet era of the circulation platform exists, from this point of view, Japan and Japan, the introduction of the fast-speed shopping activities have what difference characteristics?

Luo Qingxi: This is the result of efficient synergy of the industrial chain and an industrial practice of mass customization in the Internet era.

Generally speaking, the product from the factory to the user's home will be a multi-layer distributor, which brings great inconvenience to the user experience. This inconvenience is embodied in the price and service of two dimensions: in price, the high cost of product circulation, virtually improve the terminal price of products; At the same time, because of different circulation platform in the service strength of the differences, users enjoy the logistics distribution, installation and other services are not the same, which has become a traditional mode of a major drawback.

The "fast-purchase" mode proposed by Japan and Japan is essentially the practice of the user's thinking. Speed Purchase mode can integrate manufacturing system, circulation system and service system, according to user demand for the "parallel operation" of the industrial chain, so as to better meet user needs, it should be said that this is a traditional product circulation mode of subversion.

"Retail manufacturing"

"Economic reference newspaper": From the market, Japan and Japan introduced the fast-speed shopping model has achieved good market performance, but also won the broad recognition of users, this model will become the normal?

Luo Qingxi: In the future, according to user demand changes to adjust the business model will be the normal, it should be said that this is the inevitable future of industrial development. I think the current enterprise in the circulation mode of change can be seen as an attempt, is the future mass customization era of the industrial development model of the early preview, which led to the retail and manufacturing distance closer and even together.

From the development of the whole retail industry, the law of evolution, the circulation first must become the excavation, collects the user demand the hinge, the manufacturing link will carry on the personalized customization according to the real, the accurate user demand, this will become the future retail industry development mainstream, the enterprise must according to these changes to carry on the strategic adjustment, can truly adapt the change market reality.