The expansion of the millet map

Absrtact: [Future millet larger growth space lies in: Millet layout from hardware design, software development, electric operators to customer service, peripheral products, such as a very long chain. This is quite a bit of vertical integration of the shadow, the difference is that it at the end of the system to do a horizontal

[Future millet bigger growth space lies in: Millet layout from hardware design, software development, electric operators to customer service, peripheral products, such as a long chain. This is quite a bit of vertical integration of the shadow, the difference is that it has done in the system side of the platform to build a lateral

A 60-inch sharp TV set has been in Lei's office for a long time before the Millet TV was released. It took him a long time to realize that the big-screen TV was smart.

"With it even the millet box, I did more than 10 minutes to finish, too complicated, you have to have enough patience." Lei said, while the TV remote control to the reporter's hand a plug, "you try to find the Millet box HDMI interface to use a few minutes?" ”

Traditional Intelligent TV is not intelligent enough, experience poor, this is not the only reason lei choose to do TV, his view is: The future of the world is still mobile-centric, millet needs in this idea to solve the two mobile phone problems, one is input, the other is output, and rely on TV screen is to solve the output problem, " Every office in the future needs to have a TV set and the projector will be eliminated. ”

Smart TV market prospects, coupled with the previous "Software + Internet + mobile phone" "Iron triathlon" layout of the first results, the success of Millet is interpreted as "using internet thinking to subvert the rules of the traditional enterprise game": Its business model is not rely on the hardware to make money by service; locating enthusiasts ' phones and forming a unique fan culture , and every year its value will be "triple", from 250 million of dollars to now close to tens of billions of dollars worth.

The expansion of the millet map

2010, the financial freedom, the successful Lei, decided to study after 40 years of age and also the most successful two predecessors-Chinese entrepreneur Lenovo's Liu and Huawei's Ren, to start a new business, so created the millet company.

For more than three years, the start-up company did grow ferocious. In the millet inside the celebration meeting, Millet CEO Lei revealed the first half of 2013 performance of 13.27 billion, a total of 7.03 million handsets sold, the first half of the revenue over the year 12.6 billion. In the second quarter of this year, it also had a slight advantage over Apple's shipments.

By the end of June 2013, including mainland China, Hong Kong, Taiwan, three millet has a total of 14.22 million mobile phone users.

With the millet mobile phone and quasi-operating system ROM products MIUI access to a large number of users and quickly set up a brand, Lei's millet map expanded.

Millet TV began early last year, Lei said, the first idea of the subversion of television is: the television as a big screen computer. "The difference between the millet TV and the traditional intelligent TV is that we make the TV the module of the intelligent system, the TV is turned on, the interface is the TV source, the Internet video content source, the game, is actually the big screen computer more some app, today I have not seen the smart TV like this." ”

The second reversal of the change is the design of the operation of innovation, in order to simplify the operation, millet with 11 key remote control to solve all problems, and even no number keys.

The third subversion is the traditional manufacturers of a screen-type approach. Lei said that each manufacturer of the same size of the TV has more than 10 models, the price is not the same, but the product description is a stack of adjectives, completely do not know where the difference in the end. And the millet TV to do is a model of a size, 47-inch screen size is calculated after the young family size.

Millet TV pricing logic and Millet mobile phone similar: According to Moore's law and the traditional mobile phone manufacturers strategy, millet pricing is counter to its way, according to the release of the cost of pricing-millet prices are basically half of the peers, step. This way of pricing means that upfront may lose money, but the back depends on the size of the increase and 0 component prices fall diluted costs.

However, the three-year launch of the three-cell phone, a TV's millet risk is still not small, Lei said, television to want to mass production, climbing period is very long, "if not big enough TV, Millet is likely to lose a mess." ”

Biosphere attempts

Currently valued at 10 billion U.S. dollars of millet, in the IT field after Ali Group, Tencent, Baidu and Lenovo. The handset hardware giant has been repeatedly sold at low prices, a price that has almost bought BlackBerry plus HTC. This even let a Nokia Chinese former executives to reporters, Millet has been valued tens of billions of dollars, by Microsoft to buy 7.2 billion U.S. dollars Nokia has only sold "cabbage price."

For the Secret of Millet "miracle", Lei has revealed the success of the "Software + hardware + Internet" Triathlon model-Software: Weekly release of a new version, custom theme; hardware: The best configuration, selling mid-range prices; e-commerce: initially priced according to the BOM; Internet thinking: the Mass line.

But in the investment Group senior Analyst Song Shaoqui View, the current production mode of millet hardware is mainly outsourced, the supply chain control is relatively weak, when the millet sales to hundreds of thousands of to millions of grade, the problem will not be highlighted, but the future increase to tens of millions, the test of the supply chain will become grim.

However, he also believes that the future of millet larger growth space lies in: Millet layout from the hardware design, software development, electric operators to customer service, peripheral products, such as a long chain. This is quite a bit of vertical integration of the shadow, the difference is that it has done on the system side of the horizontal platform to build.

Such an ecosystem is not even in the context of Internet application services, but it permeates other entities ' surrounding commodity markets. Last year, millet in the spare parts income has reached 600 million yuan, this year is expected to exceed 1 billion of the size.

At the same time, millet even became the "Lei department" investment company group Business of the intersection point. If the customer is also selling millet mobile phone, its wind Tatsu is one of the three major millet distribution, Jinshan for millet to provide security, cloud storage services, YY is to provide it with multiple voice chat function.

And in accordance with the current development speed of millet, Lei expected, next year millet revenue will exceed 50 billion yuan, is expected 2015 ~2016 year will be expected to achieve hundreds of billions of sales.