The experience and skill of network popularization in talkative education industry

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Recently to help schools do this year's annual network promotion report, they also summed up the education industry in the network to promote some experience and views.

It can be said that in addition to medical and real estate, educational institutions are now the most violent industries on the Internet. Especially near the end of the year. The education industry's winter vacation class began to cooperate with the preferential use network platform popular enrollment, I think most of the students and parents will choose the network to understand school information, like our school is just doing English training, Most of the basic enrollment through the network, which is also in line with the current people's habits, that education industry how to better use the network to increase their enrollment?

Two common ways to promote the network: 1.PPC 2.SEO

PPC is what we call Pay-per-view ads, but also the fastest form of effect, the focus of our next Seo,seo can be said to be a very slow form of effectiveness, there may be six months, a year or even longer, because SEO is to accumulate resources, and PPC is heavily implemented immediately. If the company has money PPC is a good choice, but is not the long-term preferred, because PPC you have to spend a certain amount of money to promote. For some large enterprises is good, but for some small enterprises this pressure is relatively large. and choose to do SEO words need to be patient , because one is a long-term strategy, then I also say the Education industry SEO optimization.

1, keyword selection

The choice of keywords is to start the site when the idea is to do a good job, can not wait until the site is done to think of the key words, this can help you save a lot of work, we can through which ways to understand the amount of keywords: 1. Baidu keyword recommended attack 2. Google keyword work. We can go to the www2.baidu.com to register a Baidu account, and then enter the tool-keyword recommendations for keyword inquiries, such as we do English training, we can enter from the tool "English training" can see the results of the query. Figure:

2, Title, description, the choice of key words

When we filter the key words, we can do the site's page operation, the title of the page, description and keyword writing, here Remember that a little keyword set not more than 3, the title best to the company name-keyword _ keyword _ keyword as the title, description can describe their industry.

3. Data analysis

Finally we have to do is the key words of the data analysis, analysis of keywords can be through Baidu Index to view the data performance of keywords., such as we through index.baidu.com/into the Baidu Index, input industry keywords, such as English training, choose the national promotion, So we can see a data that has been soaring over the last week in the Internet and in the media, most of them are in Beijing, Shanghai and Guangzhou, and the most recent searches are spoken English training, English language training institutions and children's English training. So we can learn that the winter holiday is the English training season, For the peak season we can do some keyword rankings and some online promotional activities to promote the network.

The above is my experience in the education industry, I hope to help some of the education industry webmaster This article transferred from www.q8ly.com Q Paradise nets please retain the copyright