The experience of a local portal year income of 300,000

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Small local small site, do it easy to survive difficult, this is afraid that the local webmaster are facing the predicament. The first is that the market has a big slap, East west of the shop people know, nothing to walk can find physical stores, online business they are not familiar with or simply do not need, they like to see the real things like bargaining, so do electricity business is not, I myself have spent a lot of time chasing the trend to do, First, the United merchants to engage in consumption of a card, and then do business alliances, the last is basically losing money to make a yell, but we do not have the funds, not enough personnel input, such a yell for us is useless, to become real gold and silver, we hold.

The second site traffic is this point. Like our county-level city, the total population of 280,000, the urban population of 70,000 (uttered), deduct children, go out for a living, junior high school students, 65 years of age, the remaining can stick to the limited number of netizens, we engaged in 5 years, the flow of death is: independent ip2500-3500, pv35000-45000, so want to rush out of the county to China is basically also wishful thinking.

Third advertising income is not enough to eat belly. Do most of the site to make money through advertising, but our local site, because the place small, traffic small, even coax to pull the ads are limited, advertising income is not enough staff costs, do well is to have food to eat but no clothes to wear. Based on the above three points and many other factors, we build the station from 2006 to 2009, our annual income cannot be counted, because there is no figure, if we have to say a number, that is 0. Understand their own problems, we must find a solution, that is, to find a "prescription" to treat their own "disease", at the end of 2009 we began to "cure", looking for a new way out.

Member, member or member

No members of the forum is not a forum, no loyal members of the Forum is Dead Forum, with the active participation of members, it may have a thriving prosperous situation, for this, we do a lot of very tired things, but the effect is out. One is to organize the offline activities, we have found a number of associations and civil society organizations, joint activities under the line, such as bicycle associations, volunteer organizations, photographic association, a few activities a year, the participants in the activities of the diary, photos posted to the Internet, attracting more people to participate. At first, we Xianchan ourselves, now we do not need to pay, because several large successful activities, has aroused the interest of many businesses, they have contacted us to help them organize activities (in fact, it is also advertising them), in the second half of 2011 to now, we will not spend a penny organization. Shanghang County first "long Rich Cup" celebrate New Year's Day bike ring fitness cycling activities

Http://bbs.364200.cn/forum.php?mod=viewthread&tid=116727&fromuid=2 "," The Happy time of Tim Fuk Villa

http://bbs.364200.cn/forum.php?mod=viewthread&tid=114787&fromuid=2 "," Free trial first season: the small creative mini pot

http://bbs.364200.cn/forum.php?mod=viewthread&tid=114756&fromuid=2 "," "Shanghang Car Club" new discovery Trip "2011 Autumn Walk Creek Mouth

Http://bbs.364200.cn/forum.php?mod=viewthread&tid=112091&fromuid=2 "," Shanghang County first "buy multiple Nets" Cup cycling cycling around the ring

Http://bbs.364200.cn/forum.php?mod=viewthread&tid=119387&fromuid=2 "and so on many activities, each activity we all arrange the personnel to carry on the whole track, including the preliminary momentum, Activities more and more successful, more and more enrollment, now we have to filter the business, these activities to the site has brought influence, brought popularity, but also stuck a lot of members. Second, the use of points to exchange hold members, integral Exchange plug-in out, we immediately seized the opportunity to set up "gold tile" points, dedicated to the free exchange of prizes, prizes must be very attractive, must be a real "dry goods", we have now done the 11th issue, the prize from the beginning of a small cup, To now thousands of cosmetics, really let a large number of members of the chicken move unceasingly, in order to earn "gold tile", you must have to send original posts, there must be real material material, so that the forum post quality immediately up, cheese are actively using mobile phones, camera mining can get "gold tile" material, because there is no "gold tile" There is no chance to participate in the lottery or exchange.

Ii. content, content, or content

Reprint 1000 than original 1, Baidu will not put you reprint things on the home page, reprint more than just is the ego comfort, self-deception. Of course not not to reprint, but not full station full screen are reprint, must make original, this is the most "curative effect". To this end, we have opened the local information channel (and television station cooperation), every day there are new things, this is what the common people want to see, officials also want to see, and then opened the "Red Pavilion" feature channel, dedicated to describe the life of the ordinary people of the ideal, human nature, this need to dig material, the site is responsible for a person, editing is a person, Not enough to do, social recruitment ah, write a period of 200, use on the spot cash. Now we have introduced about 50, there are folk sculptors, kindergarten teachers, car coaches, also have calligraphers, the Old Red Army, as well as small bands, motorcycle fans, hairdressers, decorative designers and so on. These original content based on the local, very popular, influential. For example, we did a pilot training instructor, after the launch, the coach called to say, now too many students, busy, from 2 cars increased 4 cars, or a lot of people find him to learn the car, we are very happy, very comfortable, very cool, very fulfilling. In addition, there are many ways to encourage the original, I will not be a tired, anyway, is analogy, analogy.

Third, thank the party, thank the Government (so I do not know how good, bad will do it)

Write here I have been very tired, a little incoherent, if not clear enough to forgive it. In short, through more than a year of efforts, our website has considerable influence (only our local), one day in April 2011, the County committee office suddenly called: "Tomorrow County committee secretary will be to your website investigation." My goodness, we are chicken, nervous, and afraid, do not know is good or bad? The result is not a good thing, is a big good thing, the county secretary not only himself, but also brought the party committee propaganda minister, the county Committee member of the Public Security Bureau, etc., the Secretary and other leaders in detail to listen to the website Special Report, Shanghang Network as a grassroots web site for five years for the development of Shanghang network to make a positive contribution, at the same time to the future development of the site to put forward a new higher requirements. He said, to actively support, further development, bigger and stronger network platform, so that Shanghang network to become the world to understand Shanghang and Hakka culture, a brand website. The Secretary also encouraged us to follow the law according to the regulation of the website, develop ideas, and actively develop E-commerce, around the county government's central work, adhere to the correct direction of public opinion, in order to Shanghang the development and construction of various undertakings to make greater contributions. Finally, the county leaders and the site staff photo. After the party committee secretary personally investigated, other departments in the county immediately changed the attitude of the site, followed by other leaders to investigate. In a word, "opportunity is reserved for those who are prepared," since then, the site ushered in a new development opportunities, the County Committee on how to support our website dedicated to convene a standing commission, the following to write a simple point, because some things can not be openly said, next, our website with the Public Security Bureau, Construction Bureau, Environmental Protection Bureau, Health Department, Trade and Industry Bureau Family Planning Bureau, archives ... And many other departments signed a cooperation agreement, the cooperative units to the site each year to subsidize x million yuan ...

Four, with good people gas, more than a few places to plant trees, more than a few local results.

The site is also a household name (or only local), not good use must be wasted, therefore, we have set up on the basis of the website registered company "Ceremony Etiquette Service Company", "Big Cheng Culture Company", cooperated with the city's largest digital printing shop, there was a Labor dispatch company (after due to no time to transfer shares), Relying on the popularity of these companies to carry out the business is also quite smooth, but also bring real real gold and silver.

The more said the more tired, this end, the website turned around, last year's income of 300,000, is out of a new world, these things fragmented, I did not specialize in finishing, conveniently written to the general and I like the webmaster to learn from. The final summary: do not put your eyes on the advertisement, another way of thinking may give you unexpected harvest.