The experience of a traditional enterprise transforming small electric business

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

From the end of 2010 to today, the company has been running for more than 1 years. This period of time, although the company profit is not small, but finally out of the loss, low morale, staff turnover, hiring, loss of the vicious circle. Team most difficult period, only a promotion, a customer service staff, because the company for 14 consecutive months of losses, the boss has repeatedly intended to dissolve the team. Of course, compared to Taobao cat platform annual sales of tens of millions of of buyers, we are insignificant, but our experience may give some inspiration to the small electric business.

One, choose the product equal to the success of half

The author of the company used to do the line chess card industry, the industry is too competitive at present, almost no profit. Under pressure, the boss will offline business to relatives, himself spent tens of thousands of yuan in a well-known training institutions in China for a period of time, and then registered an E-commerce company, announced the official entry into the electric business industry.

There were two options for buying products or services. The boss took into account his more than 10 years of traditional business experience, and chose to sell the product this way. After careful deliberation, the company decided to choose Automotive products as a breakthrough, specifically, car parking locks, car pendants, car ornaments these three categories. Why to choose the automobile industry, was so considered.

A, the volume of car ownership continues to increase, the market is big enough.

B, the boss has a number of car club resources.

C, automotive Products no seasonal, higher profits.

D, parking lock products stores less sales, in 2010, two or three-line cities have no physical stores to sell the product.

A year operation down, the author found that car pendants, car ornaments sales little, completely with the first to do the amount of money after the idea runs counter. Car supplies category Small products The only advantage is to the author Taobao shop Brush The credibility of the company to enhance the level of Taobao shop. I 80% of the company's profits from the parking space lock products, so I immediately stop the purchase of car pendants and other products, the remaining inventory, then take Taobao sales + buy car parking lock gift Auto supplies strategy to clean up the inventory. In the process of product selection and operation, the author draws the following lessons.

1, the product unit price not too low

For example, the author of the company's car perfume, dozens of yuan of products, although there are 200% of the profit, but less sales, far from a 800-yuan parking lock products 30% of the profit.

2, the product profit should be high enough

Product profit is high, the company can get money to carry out network promotion. such as car lock product its profit generally has 50%~100%, the company only has the money to enter the Baidu bidding advertisement and the Alliance advertisement.

3, choose to have follow-up maintenance or repeat the purchase of products

The core idea is to try to choose a product that can repeat profits. such as car parking lock, in the use of the process, occasionally there will be a variety of minor problems, or need to replace parts. This brings more stable sources of revenue to the company.

Second, the electrical business needs to do subtraction

The author company, initially from the formation of the team, the promotion of products, no one is doing addition. For example, the main way is to build a website, and then open Taobao shop. No talent how to do, recruit, recruit programmers, art, recruit Taobao customer service. Website and Taobao shop to do it, did not promote how to do, recruit and operators to promote. Product promotion is not good how to do, put on competitive advertising, mass mailing, blog, question and answer platform for Word-of-mouth marketing and so on.

To the end, the company was bloated, inefficient, and the most lethal was the company's loss. Employees take the basic salary can not see the hope, so a separate leave. Company operations to the point of difficulty, the boss and the author and other people deeply reflect on the company's current dilemma, and how to profit. If you can't find a way to make a profit, dismiss the team directly.

The author found that the company's main source of profit in 1 years, found that 80% of the profit from the car lock products, and the choice of more than 80% of the consumer products from Changsha, Hunan. If the company's main focus on the promotion of parking lock products in Changsha, such as advertising ads place, SEO keyword selection and so on, are given priority to Hunan region. 1 years of operation, the author draws the following experience.

1. Concentrate on the important things

such as small electric dealers, web site construction can be directly outsourced. If you do not regularly deal with the needs of the picture, you can not hire artists. Many technical aspects, can be outsourced to network companies, while their own companies concentrate on the promotion, product operation and so on.

2, choose the way to promote the ultimate

The author of the company to do Taobao, SEO, and do sem and so on to promote the way, to the last found that the vast majority of customers are the source of orders sem and SEO. So the author of the company decisively will be the main experience in the search engine marketing.

3, only keep the core team

Small micro-Electric Corps team, its personnel configuration can not be like large electric dealers, from customer service, art, design, procedures, promotion, operation, logistics and warehousing personnel all in place. Many times, employees are often versatile, such as the author of the company's customer service, is also responsible for some art and logistics work. More employees will only continue to reduce the company's profitability.

Third, write in the last

In fact, the author of this 1 years of promotion and operation experience, there are many very small things can be taken out to share. Each industry has its own particularity of the industry, and small, medium-sized and large electric dealers play is not the same, Taobao on the Crouching Tiger Hidden Dragon, I will temporarily share here, and we encourage each other.

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