The exploration of the website operation of think-tank

Source: Internet
Author: User

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God laughs when man thinks. The reason why God laughs is probably because the heart is saying: You think of those things, I have already understood the chest, hehe. But the laughter of God does not hinder human beings from continuing to think. According to the time division, we think of the field can be divided into the past, present and future. Past areas of thinking, social networking sites, video sites, these web site products have been occupied. Social networking is a link to past relationships, and a movie is a way to evoke some kind of past memory. Now thinking, the information portal can afford to provide the latest information, and then we read and comment. Think about the future, hope in the think-tank class website.

Definition of a think-tank web site

The world has more than million think-tank institutions, China also has thousands of, this is a group of thinking about the future, but can affect the present people, their products are ideas, mostly in the form of reports or strategies. If these think-tanks build a Web page and sell reports to customers on the site, they are essentially a corporate station. So there is no good analysis, I think of the site is such a think-tank: to provide for the division of Professional and systematic analysis of the future, so as to attract a group of loyal readers and consumers. It is different from the portal information station, because he is not enthusiastic about reprint, hotspot, advertising revenue is. It is also different from the community because it is not the ultimate goal of maximizing popularity. It provides not information and fragmentation, it provides systematic knowledge. It also does not allow users to fall into the abyss of entertainment and superficiality, which triggers reflection.

The audience of a think tank website

The audience of the think tank website, I roughly estimate will have the following categories, such as investors, they have a natural preference for industry research reports and data. One is the industry, they want to understand the industry's current situation and the line. The third category is professional managers or business owners who get ideas and strategies for industry development. The fourth category is for the field of enthusiastic netizens, such as some of the military think database site. For the first time, there were industry researchers, editors, and so on, who wanted to be able to process two of the content provided by the think-tank's website.

The cornerstone of a think-tank Web site

The cornerstone of a think tank web site is data, because the content of a think-tank site is mostly related to forecasts, and the accuracy of future predictions depends on data and analysis of the data. Some sectors of the data are difficult to obtain, such as the political, military and so on, so for example, Lander, Han and defense are all because of the data acquisition channel is known. So the big data era, in fact, the direct beneficiary is the think-tank, the electricity quotient is the leader of the big data, because of this, whether Ali or business treasure, have their own think tank website. Business Treasure's business-to-business Research Center, Ali's Ali Institute, belong to this category. The basic mode of the operation of the electric Shang Zhiku type website is to provide the systematic report by collecting the data of the net purchase.

In general, there is no data and there is no such site as a think-tank or a think tank.

The shadow of a think-tank Web site

Of course, in addition to the seriousness of such as the Ali Institute or Business-to-business Research center such as such a website, the author also found that some Internet sites with a think tank name or the shadow of a think-tank site. Baidu is able to contend with a library is an MBA encyclopedia, it mainly provides knowledge of the field of economic sharing, because more systematic and professional, and access to a number of users, but also extended to the library to share, information delivery and other fields, think tank type of site is a feature of the system, The MBA encyclopedia is far more knowledgeable than the Baidu Encyclopedia system. Another example is knowing, knowing that there are more systems than Baidu knows. So, this kind of website has the shadow of the intelligence storehouse kind of website.

The operation of a think-tank website

The main product of a think-tank's web site is to sell reports to demand for a variety of reports, but in order to attract potential demand, the site will also process the report two times to get more traffic. There are also a number of options for future think-tank sites, such as online education, high-end media, and so on. But in the course of its operation, the think tank website The most likely mistake is to look at the immediate benefits and ignore the long-term development, such as in the think-tank site has a large number of loyal users, the content of the site is more tangled, a beautiful picture can attract a lot of clicks, but a serious report, but nobody. This requires the operator to be determined.

If human beings do not stop thinking, then the development of think-tank Web sites will not be halted.

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