The exploration way of product manager

The Internet industry is a virtual digital industry relative to the traditional industry, but the two have similarities: offering products to users. and the Internet industry to do products, sell products process, product managers throughout the lead, throughout. To product as the core, product team as the core mode of thinking, is affecting the Internet practitioners.

Product Manager products, its users mainly product managers, product-related personnel as a supplement. Share my search for Product manager products.

The way to explore product manager products

Product form Exploration

According to the idea of product level, explore Product Manager Products form the development of products.

Blog class

Single blog or multi-person blog, share ideas, not responsible must establish communication with the reader. Therefore, the blog to provide High-quality blog, you can have a group of loyal readers. Once the member registration system is opened, the member can be maintained to a large number of product shape development. Single-person blogs, such as Suger's blog, multiplayer blogs, such as Ucdchina.

Tool class

Product Manager Site Navigation is a typical tool products, to solve the product of new products related to the needs of knowledge. Web site lightweight products, no user system, you can rely on QQ group maintenance user base. Its expansion direction for the content platform (can refer to Sogou website navigation product suggestions), follow-up can also develop membership system. Tools products such as PM265.

Community class

Community products generally solve product managers in the product view of the demand, with the solution of the two-level needs, such as product recruitment, industry activities, industry information. Community-type products can not help but social attributes, industry activities that are offline social, all the ungrounded atmosphere of social is a pseudo social. Community products can move to the platform, around the product population to provide services. Community products such as Pmcaff, Geek Park.

Summary: Different forms of products, depending on product personnel on the development of products planning. Practical resources to start, more reliable. and the product form that Gauin explores, need to develop to the platform, so the starting point is the most suitable form of community.

Research on product positioning

No matter from what product form cut into, will eventually move toward a community that has Daniel and new person. Only in this way will the ecology be sound and sustainable.

Community is ultimately to go, product positioning exploration is to discuss how to go. The initial positioning of the product is the necessary means to operate a product. No positioning, no characteristics, difficult to start. So either locate Daniel's elite community or position the new training community.

If the position between the two blurred, once opened the valve to establish a call, the new people like floods will be washed away Daniel. Because, too noisy, must escape.

How to locate Daniel's community?

Let new people can register or do not register, you can see Daniel's share. There is no direct dialogue between new and Daniel. Let it keep silent, only look not to say, see more listen more can practice and thinking. Without this threshold and courage, do not play positioning Daniel. Play Private. Geek Park knows that.

How to locate the new community?

Start with how to cultivate new people. Although not everyone has the potential to become Daniel, but also to cultivate the distinction between adults and talent, that is, internal practice and external skills.

All the new product communities that teach them how to do products, how to operate, how to analyze data, and so on, but do not touch or do enough to focus on the inner practice of human nature and life. At this point, the training of product personnel will only tricks, but really do not know the heart. Inside are empty, empty ah, product wood has a soul. Products are for people to use, do not understand how human nature? products need to fall, the need to be reliable, do not understand how life?

The standard of adult success, that is, to create a three-dimensional product manager. Well, it's a requirement for a good product manager.

There is a serious problem in Product manager industry, that is, there is no talent standard system. If you do such a product, you must establish such a talent standard system. Always can not intern after six months after the cool coax think oneself have how strong. For product personnel, standardization can be self-examination lack of what to fill. This is the authoritative standard for the platform. Road, very long. But do it. Geek Park Awards China's Internet product innovation, and on the other hand it is very understanding.

Summary: The influence of positioning new training community is much less than that of the elite community of Daniel. Although the former is easier to manipulate than the latter, this is not what Gauin want. I want to do it from the top down and eventually form a community, so it's best to choose an elite community.

User Balance Exploration

Elite communities focus on content who creates. and Product Manager community content, that is, dry goods are generally created by Daniel, new consumption.

Eldest brother once to my feeling all the way to come to not easy, "don't want to see you easy step on our go up" this is a little bit selfish feelings Daniel, but very sincere feeling. Because of this selfish heart, it is human nature.

How to make Daniel and the new person on this platform to maintain a balance, can realize self-worth, provide their own development space, this is the core problem. The output of Daniel also needs to be satisfied.

Daniel's output sharing requires a higher level of tossing and going. It's time to hit the road, or it'll always be a theory pie. Daniel, the product of this level, is gearing up for the road. platform to solve the problem of capital Group, Daniel can basically rely on their own ability to form a team freely. Once I sigh can not solve the problem of capital Group, in fact, it is not difficult.

The newcomers absorb Daniel's output and will also produce popularity. Daniel also needs cheering and applause, and everyone needs small red flowers in their hearts.

I asked some of the fleeing Daniel, their answer is just beginning to play very strong, chatting chatting, feel that they have no motivation. Who is the TM idle egg pain? In such a city, everyone is so busy. The light output is not input without power.

Summary: There is output and input, this is the logical nature of human needs. To keep the final public body in balance.