The explosion of smart television has exposed the scarcity of publishers ' content

Editor's words: With many domestic internet companies are rushing into the smart TV market, and continue to win the favor of home users. Foreign science and technology media also began to pay attention to the development of China's smart TV. IDC says there is a dearth of content on the back of the smart-TV outbreak.

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Manufacturers pouring in

In early September this year, smart-phone maker Millet also announced the launch of a 47-inch 3D Smart TV, priced at 2999 yuan (about 4.9 million U.S. dollars). This Tuesday, the Millet Intelligent television set began to sell, the initial delivery of 3000 sets of televisions in the last two minutes on the sold. Alibaba also announced in July this year that it has developed a smartphone operating system and is working with Cisco and some Chinese manufacturers to develop services in smart televisions, set-top boxes and smart TVs. Since then, Alibaba has cooperated with Skyworth, and plans to start selling smart TVs on both sides from this month.

Soon after Alibaba announced the development of Intelligent television operating system, its longtime enemy Baidu also announced the cooperation with TCL Multimedia, into the smart television industry. At present, the two sides have launched a 48-inch smart TV, priced at 4567 yuan (about 746 U.S. dollars), in addition, the two sides of the current size of the second smart television, or will be listed in November this year, the price will be 2999 yuan (about 490 U.S. dollars).

The development of China's intelligent TV market

China's smart-TV market is booming, says IDC, a Chinese company. In 2012, China's smart-TV shipments grew by 100% and are expected to grow by more than 50% this year, IDC said.

Last year the Chinese market, based on Android and Linux, accounted for about 40% of the TV sales, Hisense said. The company expects this percentage to increase to around 50% this year. In the case of Hisense itself, the company expects its smart-TV sales this year to account for about 60% of the total sales of its television products.

TV is mainly used for video and games:

Why do Chinese consumers prefer smart TV? Because Smart TV is powerful, especially to play video content, but also play games. IDC said: "Chinese consumers are gradually abandoning the traditional television sets, in the enjoyment of video on demand and easy to operate mobile devices, users prefer to use smart TV, because it is enough to meet these needs, and to pull users back to the living room." ”

Anash Rajaram, Aneesh Rajaram, senior vice president of television and equipment at Opera software, says smart TVs allow viewers to use the largest screen at home to enjoy what they like, including video and games.

Smart TV can be used as an Internet tool

The internet, coupled with the widespread use of applications and the "living room culture", can help Chinese home users to pass on their leisure time, IDC said.

Hisense also said that the Internet has changed the television, can allow television to enter cyberspace, but also has more application potential. Installing software into a traditional TV set opens the door for Third-party app developers to develop apps like smartphones and give them more space to attract more users than ever before. Hisense said: "Consumers, especially young consumers do not want to be limited by time and space, they want to free to watch TV programs anytime and anywhere." ”

The challenge of the smart TV market

Promoting the penetration of smart TV in the market and attracting potential audiences will be an important challenge for the smart TV market in the future. In this respect, La Jala said that the opera company has found that video and music are two important intelligent TV content, but, "most content publishers lack sufficient resources to meet the content requirements of smart TV." ”

Rajaram also said: "Lowering the threshold of television content production will be the key to promoting the market penetration of the smart TV, and making more Web content for smart TVs will help improve the market penetration of smart televisions." ”

In addition, IDC has pointed out that smart TV needs to overcome the mobile device caused by changes in user behavior caused by the adverse factors, especially young users, they like to use tablets and smartphones to watch video content. In addition, the set-top boxes made by companies such as Millet and Alibaba will also be "a big challenge for smart TV".

The future of China's smart TV market

Hisense believes that demand for smart TVs in the Chinese market will continue to grow, and it is expected that in two or three years, about 90% of the TV market in China will be a smart TV.

IDC also says China's smart-TV market will continue to grow, as traditional TV makers are also working to promote smart TVs as a way to seize possible opportunities and launch some value-added services to get more opportunities. Although some internet companies will also be moving into smart-TV, they can provide better content and operating systems, but their ability to make TV products is weak.

In the end, smart TVs will add more Internet access to Chinese consumers, and an extra big screen for smart TVs is also a good factor. Also, smart TVs can give users more experience--shopping, playing games, watching movies, and so on--without the need to follow the traditional TV. Perhaps, traditional televisions will soon be kicked out of the market by smart TVs.