The extension method of information marketing keywords

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Keyword extension for the Enterprise to do information marketing is very important, the right choice of keywords is the Enterprise Information release first step. The quality of early-stage information marketing will determine the amount of consultation that follows and whether the customer is targeted. The way to extend the keyword, I have categorized the following:

1, according to the industry expansion of keywords, such as the keyword "website construction" We can expand for the "hotel site construction", "tourism website construction" and so on; the key words "emulsified wax" expanded into "emulsion wax", "Wood emulsion wax" and so on.

2, by region to expand the key words, regional keyword is now more common to expand the keyword way, at the same time, the region's key words generally get accurate some of the customers. For example: keywords "Dongguan website construction" "Guangzhou website Construction"

3, by the alias extension keyword, general industrial products in the industry, customers will have different terms, we do in the keyword when we have to consider this part of the customer's needs. In doing alias keyword expansion, we can communicate with customers around, ask how customers usually call this product or online when it is how to search. For example, substitute alkali this product, in the industry, in addition to someone called substitution alkali, there are people called substituting alkali agent, alkali and so on.

4, borrow the key words. Borrowing the key words are usually borrowed hot event or competitor's products and brands to do keywords, such as the current will be to Guangzhou Asian Games, many enterprises will be their own products or services and the Guangzhou Asian Games, "Guangzhou Asian Games Hotel Price", "Guangzhou Asian Games Hotel Reservation" and other key words, Can attract a lot of customers into the website.

5, the company key words. Have a certain well-known enterprises and brands can directly use the name to do the keyword, at the same time, the company keyword can also be used product name + manufacturers, companies, suppliers and so on. For example: The key words "label manufacturers", "HDMI manufacturers" and so on.

6, Product performance keywords. Use product parameters, attributes, features, etc. For example: keyword "industrial detergent"

7, the problem key words. There are usually words that will appear in the keyword, where to buy, how, and how. For example: The key words "tree species", "What kind of silicone oil" and so on

In addition to the above methods, we can also use some tools to expand keywords and analysis keywords.

1, Baidu Index tool. Currently, you can use it without registering. Baidu Index can reflect the keywords in the past 30 days the network exposure rate and user attention! It can reflect the daily change trend of the keyword vividly! Display keyword attention and popularity, and in the form of images to show the trend of keyword development; Media attention is a very important thing, It can be seen whether the media will be the latest speculation on the keyword, event operation of important sources.

2, from the Baidu search box to obtain. Baidu related search.

3. Google Trends. Through Google Trends, you can learn about the trend of search volumes for Chinese popular keywords and the geographical areas where they are most frequently searched.

4, Google related words suggest tools. There are related words and the heat analysis of related words.

5, Baidu bidding backstage. When you bid for a word, the system will recommend the relevant keywords.

6, Baidu Search the list of the clouds. Search the list, to understand the latest Chinese netizens, the hottest concern events.

7, chasing the word net. SEO Chinese keyword depth analysis and mining, to provide in-depth analysis of Chinese keywords services. Bright Gold Network www.ljinnet.com