The face burst red and quiet, and the story behind this

Can be said to be suddenly like a night spring breeze, full screen Brush Meng Department diagram. So, is not you also in the mind, is the idea of their own appearance, and then follow suit to change the cartoon head. So for a time, he felt himself, Meng Meng.

For many, perhaps, such scenes may not be unfamiliar. Because it is in their use and sharing, the face in a short time quickly flooded in the microblogging and friends circle, and then rushed to occupy the top location of the App Store, the search index is from all the way to the peak.

After experiencing a burst of red, now face Meng has been quiet down. On the social platform, it seems to be difficult to see the screen painting, in the media also rarely see traces. Many people may say that her life cycle is in fact only a few days to a few months, so it is a phenomenon-level application, called "Month throw" products.

So how's the face? What's the future going to be? Reporter interviewed a number of face Meng founder and users, hope to be able to restore the 80 team state, and then to tell the story in the face of the eruption of red and quiet behind.

A night of red

"We're at the top, we're at the top, we're on top." "In the middle of the night, suddenly, Guo Lei received a phone call, and soon turned his head, eager to team members said this sentence, and repeated three times." As the founder and CEO of his face, he had a telephone on his hands, and his face was full of excitement.

At that time, all the team members were still busy driving the new version, heard the news, they immediately put down the work-the whole team was immersed in joy. Cheering and running downstairs, they celebrated this memorable occasion together in a barbecue shop.

That day is the Dragon Boat Festival. Co-founder Liang recalls the scene, still fresh: "Happy is certain." At that time we are still working overtime, although it is a holiday, are still staying up to get. Suddenly our investors called Guo Lei and told us to get to the top. ”

Six months ago, face Meng app officially online. The major application stores at that time gave a recommendation, such as the App Store boutique recommended, but face Meng did not hot. After two months of critical period, the user breakthrough million. The real fire is then three months later, Renren, friends and Weibo began to appear brush screen phenomenon.

An anonymous user in the message said: "Micro-letter there is a very beautiful girl, to her father she Ma Ma her male votes and himself made this head changed." So, next door dormitory and her a class of Wang also followed together, in the group to each base friends have made a head ...

And then, he said later see two old classmate changed, their boredom and in order to coax female ticket happy on the heart of her appearance did a, and later they also changed, the base friends with female ticket also changed. "Probably just sauce ..." he concludes.

Know the user "two forced girl Li Damao" said: "I feel now the circle of friends has been the face of the occupation, is spread wildfire it." Young people are all fresh. ”

Data showed that the number of face-sprouting downloads began to climb rapidly from the end of May, with about 1.2 million downloads in iOS and Androd platforms within four days. May 30, Face Meng iOS and Android platform downloads were 90,000, 45,000 respectively, May 31 120,000 and 90,000 respectively, June 1 190,000 and 110,000, June 2 reached 348,000 and 200,000.

June 3, Face Meng in mainland China landing top. The following day, Hong Kong and Macau also rose to TOP1. June 14, Guo Lei in the circle of friends to share his face Meng new image, saw his hands spread out, cheeks crimson, a pair of music crooked look, Bubble said: "Face Meng user breakthrough 30 million, Meng Meng!".

To the top of the rankings, Jingwei China's investment manager Zhongminghao said: "There are many factors affecting the ranking, but basically still download, growth rate, category, comments and so on." And, perhaps, all of them. ”

Team two or three things

Face Meng Team Everyone has a cartoon name, like Ali employees have nickname the same. Guo Lei to himself the name is road fly, he hoped he can like him, the timely outbreak of his potential.

Guo Lei has black short hair, bronzed skin, and an angular face, it looks cold and unusual, but a talk is still enough sunshine. As the head of the face Meng, Guo Lei is often molested by team members, not "The boss is not like the boss", that is, "you wear well today to kill Matt."

"I like to see anime, the most love is" Pirates of the King ", see the excitement will cry out, but also want to be particularly yearning for free life. "Guo Lei in Tencent (114.9, 0.70, 0.61%, real-time quotes) as a micro-letter payment engineer," he said, "in the company is after all a screw, play a limited space, more according to process operations." “

With such entrepreneurial intent, he left to start a business. He was the first person to be full-time and the other members were part-time. "At that time the financial pressure is very big, there is no income, find a home to borrow money to live." He recalls, "the most unpleasant is not the hard work, but loneliness." Sometimes one person walks from the bedroom to the living room, looks at the empty room, and even talks to himself. ”

Later he, the mouth often hung "Meng Meng", in the team to invest in no longer rely on their parents. Product online Two months later, the team won the IDG millions of Yuan Angel investment. Now, "We have 9 people who have valued billions of dollars and have a larger financial space to play." Guo Lei did not mention the sadness of the past.

Liang, one of the co-founder of the Face Meng, is a 88-year technical residence, who worked in TP for two years. His name in the face is called Detective Ke South, Stays's "strange Thief Kidd"-Day is a good student, Night is a jewel thief. Liang classmate, usually like to see Popular science and history books, speak more concise, less exclamation.

According to Guo Lei said, Liang Thin, the character is somewhat introverted, sometimes we look at him will say that there is whenever temperament, but his advantage is to treat things very persistent and steadfast. He always arrives on time and never arrives late. And the rest of us are often late. "Guo Lei said.

Liang to Sina Technology, he was in Shenzhen last May "entrepreneurship Weekend" activities in the understanding of Guo Lei. At that time, they are free team to participate in the competition, do is "facial expression Talk" project, get second place achievement. At that time, his impression of Guo Lei was: "There are ideas, good organizational skills." "When they do, they will work together to build a team to implement this entrepreneurial project."

From Tencent's departure, Guo Lei also took away his good friend, is also one of the founders-the name is Kudo. In Guo Lei Heart, he is a handsome big boy, is he has seen the most docile, the ability super strong boy. Participated in various programming competitions, obsessed with the day diffuse, recently watching the "advance of the Giants."

"He has a very good temper and is not very likely to refuse others." He always received the decoration of the ad phone, once a day after 5, but he was very polite to say sorry I do not buy, very polite to refuse each other. He also particularly liked us here a puppy, once someone said to bring the dog home for the night, he was very uneasy, difficult to accept, do not know how to refuse. ”

The whole team's management style is very, no subordinate, remove the rules and regulations, team members established a partnership-style relationship, the promotion of a free team atmosphere-no clock, no rules, mutual ridicule. And this kind of herding management way outside people's view, perhaps some undisciplined and disorderly.

Guo Lei revealed that at the beginning of the team he was also studying management books, but in the end he decided to give up such a practice, but chose to let no rules of the team free development, encounter problems and then draw a line, and gradually find the right way, rather than copying others.

"Authority should not be determined by the position." "In Guo Lei's mind, being a CEO requires a sense of leadership, but not a halo of people in their place." The real authority is in the decision making, lead the team to achieve a goal after the establishment.

Pan

June 10, Guo Lei in the circle of friends released his face Meng Image, said: "Face Meng from today, will not accept new interviews and activities, concentrate on products, we want to use products to speak." ”

Once a burst of red face Meng, now has tended to silence. Circle of friends in the brush screen behavior has been neither, the media face Meng two words are no longer frequent, the only active in the public eye is the change of face Meng head.

According to Sina Science and technology is not complete statistics, at present in the personal micro-trust friends, about one-tenth of users have changed face Meng head.

In the World Cup, the friend Nan Nan's head is wearing the Argentine team clothing sports baby, ties her trademark high ponytail, a pair of youthful vigor appearance; the friend Sissi and the boyfriend all changed on the face Meng couple head portrait, she even turned the father's also to face Meng.

Guo Lei said, Face Meng's avatar mission has now been achieved. The team will then focus on developing products to keep users longer.

Just like a night in the spring of the face Meng, will it be a night of autumn bleak and go? After a flash, can she keep alive?

Sina technology in "face Meng how long have you been playing?" Survey found that of the 155 users polled, 61.4% of the users said they "played a few times do not play", 32.8% of users said "did not play", "now still playing" users only 5%.

Why the face Meng Hot, the network is probably the same point of view is: the product of the Meng attributes buckle the user's selling and narcissistic psychology, dependent on the popularity of social networks, and adapt to the spread of the popular mechanism.

"One is following the trend, and facial Meng people will go to see whether they can recognize it, and many characteristics is that we can make people feel very good, but the face will not be made." "Friend Nan Nan describes their intuitive feelings," now is Meng Meng Society, with face Meng can let oneself change Meng Meng da ha. ”

Friend Sissi said, the reason why he changed his avatar except for fun, but also feel very safe with unreal avatar. But she thinks, after all, face Meng Avatar can not contain the characteristics of all kinds of people, the application of the crowd is also limited. Before it was influenced by the tide, it might be light in a while.

Similar to the low frequency of the application, in the taste after the user's feeling is no longer strong-scurry and on, and suddenly fell. "Face Meng such app is disposable diaper, used to throw." Someone used the analogy to predict her ending.

Internet practitioner Violet commented: "Face Meng Leisure, light, easy to operate, entertainment and interactive social characteristics are the key to the popularity of products, but this kind of products destined to be a wave of flow, Sheng extremely will decline, crazy guess figure and demon diffuse camera has been verified." But for the face Meng team has been very successful, after 90 to understand the world of the After, the new venture will become a trend. ”

In the face of the outside world, Guo Lei said he was no longer concerned about the outside voice, he learned to adapt to this quiet after the red. He said it was a process of accumulated experience and a record of the team's mental journey.

"Now I want to say that we should not be too proud, we should calm down and do the work at hand." "Face Meng art designer Luo to CCTV's camera."

"80% is a piece of dog luck, 20% is a group of witty Sao year, every day by the boss (i) Bullying and inducement overtime." "Guo Leiu is an evaluation of the burst red of the face. At the same time he also frankly, now how all is a cloud, the key is to allow users to live forever is kingly.

Where to go in the future

Face Meng Red, can not be separated from the social platform of the natural sharing mechanism and the media. But after a shot of red, more public opinion began to fall to the other side--that the face would be like a magic camera and a crazy guess, and die of addiction.

For such a sharp red and precipitous application, many netizens call it a phenomenon-level application, meteor products, as well as a month to throw products and so on. And the internet is always chasing hot spots, looking for clicks and the mirror rate of the environment, once a product has no sound, will be questioned "alive?"

The direction of public opinion hits the question of what faces need to face-how to change to retain users and enhance activity.

It has to be mentioned that face-sprouting as a mapping application, the hot source is also related to the rise of the map economy in Asia. Line-triggered textures have swept across Asia, allowing it to sit on the top of the profit-making position of mobile social applications through stickers and cartoon-based hand tours.

It is reported that at present, there are more than 600 kinds of mapping applications in the major application stores, but most of them are only operated in the class micro-letter applications. And a large number of designers and distributors are building the environment for the map, the future value of this market will be much larger than the present application of emoticons.

Guo Lei's orientation is the mapping of social applications, as well as more applications based on face-Meng images.

He revealed that the future face Meng will increase the play, based on the chain of acquaintances to establish the application scene, in addition to the avatar, mainly related to mood sketch. At the same time, according to the relationship between strangers, broaden the interest map-type community.

"The whole team's technology gene is in the social sphere, and the design gene comes from the anime avatar, so it blends the two to create more scenarios." He explains why he chose this direction.

In the application scenario imagination, for example, when the user feels very tired, want to express in the circle of friends, you can open the face, based on their own avatar, combined or standing or inverted comic material, and then modify the expression of words out.

"These scenarios allow users to better express their feelings. In the past, it is difficult for users to take pictures to express their fatigue, with comics will be more natural, may not easily be judged by friends as Zuo. "Guo Lei explains why the application scenario applies.

However, the new scene to the art designer put forward a higher demand. They are asked to better understand and express the user's feelings, through facial expressions and body movements. Guo Lei said that face Meng will provide a variety of materials, reduce the user's creation threshold, so that it personalized debugging, while ensuring that the output of the picture interesting.

Various netizens also Facebook Meng's future and correct usage put forward his own viewpoint. User Mushroom Zozo suggests that users generate their own expression packs, which are stored in social software-making different expressions based on their avatar. For example, she said, when you want to express Oh, the amount, well, rolling rough, the soul of light, will be their own appearance, with a sense of joy.

In the profit model, although the team has not been anxious to cash out, but Guo Lei already has its own plan: open hands and IP output channel, and the game manufacturers to divide into cooperation, but the game will be the image of the face Meng elements.