The face is not done promotion and one night the red CEO called "Dog Luck".

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Original title: The face of the night burst red you today "sell Meng"?

Recently covered with "face Meng" stamp of "Super Meng" live cartoon began in the circle of Friends, micro-Bo and other social networks like the spread of viruses, quite early on the "micro-letter red envelopes" fiery red posture.

In fact, this is called Face Meng App application, recently firmly occupied the App Store and millet, 360 and other Android application market ranking of the first. It is reported that face Meng on-line 6 months users have been to 20 million, last week Five days net increase of 5 million users. Face "overnight fame", Face Meng CEO Guo Lei said did not do any promotion, really go "dog luck".

Face Meng is a super-Meng Chao face software. In the circle of friends, Weibo and other social networks, a picture of "Face Meng Myotee" logo cartoon image in the circle of friends, Weibo and other social networks such as virus spread. Face Meng has a variety of hairstyles, facial features, background, bubbles, etc. can be selected, through this application, even if you do not draw, you can easily make your exclusive cartoon image. The latest data show that the face Meng online 6 months users have reached 20 million, and last week Five days net increase in users reached 5 million.

Why is the face so hot?

"Face Meng" why suddenly so fire? Face Meng CEO Guo Lei answer is: "80% of the reason is a dog, 20% of the reason is a group of witty Sao years, long been forced by the boss overtime." ”

Beijing Youth Daily News reporter learned that Guo Lei was born in 1989, just left from Tencent last year. Face Meng is Guo Lei led a group of the founder of the team. This group of young people are very "diligent" and their products are kept updated every week. In May 16, May 31, two major updates, face Meng in the cartoon image based on the system, adding a variety of templates, such as hair color, color, etc., so that the cartoon with a higher level of the elements of reality. Secondly, to increase the expression, bubble and other elements, so that the cartoon expression and text content more humorous, more performance of the player's personality. Internet analysis, the reason for the sudden explosion of social networking, in fact, is to understand the needs of users more frequent updates, especially the last two major changes, just hit the user needs.

In addition, the reporter noted that the face can be in a short period of time like "virus" as quickly spread, depends largely on the product's "social", which and the current face spread platform micro-letter, micro-Bo and other social media properties exactly match.

Bertrand Schmidt, founder of App Annie, an application data analyst, put forward a new view that people are moving towards more graphical ways of communicating. This way of communication between people and the transformation of the trend or achievement of "face Meng."

Will face Meng "flash in the pan"?

At home and abroad the face of the application, not only "face Meng" one, but are "short-lived". For example, Bitstrips, a Canadian comic-book application, has topped the app store in 40 countries around the world for two months, creating nearly 30 million manga avatars. The country has also had a demon-diffuse camera flash fire for a while, and it took only four days to reach the top of the China Region App Store.

Will face Meng "flash in the pan"? In this regard, Guo Lei that face Meng hit the pursuit of personalized and two-dimensional (refers to the fantasy world of animation construction) of the rigid demand.

He points out that previous social circles such as Facebook were more based on interest-related interactions, and friends were still not interactive enough. Face Meng want to pass the puzzle, to meet the young users of all kinds of emotional catharsis, in addition to including humor, more racket table, hit the computer and other scenes of emotional expression. I hope the social circle will appear more "cheap and cheap pictures". The Guo Lei team describes the "future" of the product, "My dream is to make everyone have the cartoon image of" pulling the cool and exploding sky. " ”

Millions of Yuan Angel investment at the beginning of the year

However, this group of hard-working young people who insist on updating their products every week has not only received the attention of users, but also recognized by investors. Face Meng early this year to obtain IDG about millions of Yuan Angel investment.

Face Meng one night after the popular, whether to achieve stable and sustainable profitability is the key to its survival. In this respect, the face of the plan is not to sell expression, clothing, accessories and other value-added services to make money, but want to "better, faster mode of change."

Wen/newspaper reporter Wulin Lin

News memory

How do you play the face?

After entering the application, there will be a starting animation and teaching the player how to use it. Come to the main interface, you can slide through the left and right to change the different types of dress, portrait of themselves. Myotee face is supported on the cartoon image of the eyes, eyebrows, nose, face, mouth and even air and dialogue bubbles to carry out different costumes, and men and women general. If the player is creative, and even in these different dress options through a reasonable combination, and a real person similar to the high profile.

Avatar production is completed, the player can share it to QQ space, micro-trust friends Circle, or directly to the micro-letter friends, QQ friends, you can further change the QQ avatar. Different from the previous face application, face Meng more cartoon, to "Meng" winning.