Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
Today saw a news: Domestic network recruitment overall low-end: industry sigh into the image of the project. The long slump in the online recruiting industry is well known, worry, Chinahr, Zhaopin, the three network-recruiting giants, are faced with a deficit problem of varying degrees. Earnings showed that Zhaopin's biggest shareholder seek resulted in an after-tax loss of 17.254 million Australian dollars as a result of its losses, while Monster, the parent company of Chinese Excellence, released its second-quarter results, Chinahr was also at a loss and lost as much as 175 million yuan. The CEOs of the two companies also resigned and were not renewed. It's a little better than the market base that worry to get up early. The situation of these three families is actually the epitome of the whole network recruiting industry. There are many reasons for the slump in the network recruitment, the overall strategy blunder, the price war is difficult to see the effect, and causes the service quality to reduce the customer low-end, violates the job Seeker's privacy to be unable to control is the main reason.
Some recruitment sites such as the reason for the great price war, reduce the network recruitment market price is the main reason because the recruitment network is facing users are "phased consumption", that is to say, the network recruitment of enterprises to face the recruitment of enterprise users have a certain stage, when they recruit a satisfactory talent, It is likely that a period of time will not recruit new talent, so it can be said that the user turnover rate of online recruitment is relatively high. This requires the recruitment of Web sites to invest more money to carry out online promotion and advertising, expand more new users, in addition to increasing the promotion and advertising investment, reduce market prices is also an important means to expand the share of the markets. However, lowering the market price is only suitable for the industry's newcomers, pull down the overall market price is bound to cause a decline in profits, network recruitment as a labor-intensive industry, whether it is the qualification audit of the employing enterprise, resume screening, network server cost investment is not small, investment has not decreased, but the profit has been decreasing, Although the market share has risen, but still cannot achieve the profit.
User's "Phased consumption" of the characteristics of the network recruitment has to do everything possible to expand users, to seize market share. And many other industry sites are also facing this problem, such as tourism sites, car sites, real estate sites face the user groups are "phased consumption", travel because of the high cost, travel people can not always go out, buy a car is a big event, may buy a car will be used for a few years to consider a new, and rent to buy a house consumption stage more strong, so that users have "phased consumption" characteristics of the industry station users quickly also lost fast, although the benefits are huge, but there is no long-term continuous users to add in, will be difficult to operate. Webmaster Network admin5.com triumphantly believe that the face of "phased consumer users" need to constantly change the way to gain market share. Compared with other sites, your site users are more likely to lose, this is not the reason for the failure of the promotion strategy, but the characteristics of the user, so such sites need more than other sites to invest more capital resources to promote publicity, draw users, to seize the market share. In addition, only the site innovation, to provide quality services and products, continuous transformation of ideas to improve business strategy, innovation, so that users feel on your site can get other similar sites do not get things, the site can be long-lasting, retain users.
Although "Phased consumption" users more easily lost, but there are two sides to things, this is long, the user lost fast while attracting new users to the ability to attract more than other sites, when the new users become old users began to lose the same time, before the loss of users will have to re-enter the site users. As long as a reasonable operation of the website and a set of mature promotional programs, and constantly add new users, will form a virtuous circle. The road of the industry website is arduous, but believe Stationmaster's unremitting diligently, certainly can go to success.