The fake needs of internet start-ups

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Product manager Daniel will say, do products to solve a user's needs, so that products will have a market. So many entrepreneurs will do user research to understand the needs of users, many users do tears to say their pain point, the need to find, immediately out of the product, and other products out, but no one to use. The user replied, "Can't solve my fundamental problem?" So where is the problem? Uncle Cha sum up some of the IT teahouse members of the exchange process to understand some of the artifacts of the project, or this demand so far have not had a two-way solution.

Enterprise recruitment and talent job search

Enterprises always say that the vacancy, talent always said that can not find a good job. The demand seems very obvious, in this field with the emergence of listed companies, various regions and so one or two localized talent sites, different industries have corresponding vertical sites, classification sites, social recruitment, a variety of talent sites, but to solve the demand? Enterprises are still shouting for the vacancy, while the employment rate of university students is decreasing, unemployed young people at home gradually increased. In the end is the demand out of the question, or the current site products out of the question.

Perhaps the deep understanding of the needs of the problem, we see the talent gap and find a job difficult problem itself is a pseudo demand. Enterprises are really lack of, is the kind of work to do much, less money, hard working people do not want to change jobs, the job is hard to find, hard to find is the kind of wages to take high, no work pressure, spend 2 hours a day to complete a day of work. Frankly speaking, enterprises and talent is never satisfied, so this demand seems to exist, but not so strong. For example, for enterprises now 3000 of the staff's wages, if able to do the same job with only 2000 pay, the enterprise is very willing to replace, looking for work is also so. Such a demand you can not meet with any product. Therefore, most of the current talent site performance is poor.

VCs find projects and entrepreneurs find investments

It teahouse is the entrepreneur community, so there will be a lot of projects, it will attract a lot of investors come, investors always say that can not find a good project, entrepreneurs always say that they can not find investors. In turn, the entrepreneur who gets the investment will say, now the hot money is really many, all over the investor, take the money really easy. This is an interesting paradox. The real situation should be that investors find the right funds for their own projects difficult, or they will not have to see several projects a day, thousands of projects a year, the entrepreneurial team also find to be able to invest money and meet their requirements of investors is not easy.

But such information asymmetry is easy to let some people have illusion, look at the current various investment and financing intermediary agencies and platforms, theoretically, introduced into an investment can get good commission income. But in fact, a good project is not through intermediaries to complete the financing, mostly investors early on the door to talk about conditions. Ordinary projects will be looking for a similar platform to get investment opportunities, and such project investors can not see. Therefore, the demand of investment and financing intermediary itself is a pseudo demand, at least currently no platform has successfully implemented similar information equivalence. Investors will still be actively looking at the national project, the intermediary platform is still only to fool those who have just entered the entrepreneurial.

Find customers in the off-season and find products in the season

Business has a light season too much, taxis are mostly commuting when the best business, usually less business of the poor, food and beverage shops are the weekend, usually empty weekdays. There are a lot of similar industries. So there will be similar to taxi applications, group buying and other products, it is hoped to be able to solve this problem. This area is still relatively fire, although the United States, Groupon performance gradually decline, but the domestic group buying industry seems to be in full swing, taxi application is the most popular wind investment sector.

And in fact, users and businesses how to see, taxi drivers installed a variety of taxi applications is to receive a monthly subsidy, catering businesses with group buying site cooperation, first product quality discount, and then encourage users directly to the store to give discounts and not through the purchase site. Even some businesses leng by buying orders to eat down. This off-season sales business theory is very good, the problem is that your business is in the off-season, consumers also have no time, even if you are a high discount.

Careful scrutiny down this article a little title party, the list of the three are actually real needs, but also certain ways can be partially met, but the core of tea uncle want to express is that these three needs do exist, but it is not as big as you think. Some product forms can solve some of the problems, but don't expect to change the world.