The fallen Giants: Nokia sees the future but is powerless
Source: Internet
Author: User
KeywordsNokia Microsoft Symbian
Microsoft has recently announced that it will abandon the Nokia brand and set up its own brand, and Nokia has already done its job with the mobile phone industry. From the rain to the Microsoft snow, Nokia's decline is so fast. Foreign media theverge thinks Nokia is actually very far-sighted, many ideas even walk in front of Google and Apple, but it often hesitate between many missed opportunities. Here's the full text: a long time ago, when I was searching for a new phone, I went to the Nokia website. The Finnish company has the most products, the most sophisticated design, and also the world's most popular mobile phone brand, so its Web site product catalog almost no perfunctory. But now if you visit the Nokia website, every link will be transferred to Microsoft's mobile device department. Although the Mobile world has changed a lot, what surprises us is that Nokia has already foreseen it. The best mobile phone in the world now is a fully aluminum fuselage, with a camera with the perfect shot. The same is true of Nokia's N8 handsets, launched in 2010. The iphone is basically the idea Nokia had five years ago: the best camera and the best material to merge. The only mistake Nokia has on N8 is software. The N8 design was completed in 2010 and could be the first mobile phone to record 720p video, but the ever-delayed new Symbian system led to N8 's release in September. N8 's software weighed heavily on its hardware, and a Nokia employee told me that until a few weeks before the release, the functionality was eventually integrated into the same operating system. It's big! But it's also very good-looking and frivolous. This is not Apple executive Phil Schiller introducing the iphone 6 Plus, but Nokia executive Anssi Vanjoki introduced Nokia E7 smartphones at the 2010 Nokia World Congress. The 4-inch E7 was a big-screen phone at the time, but Nokia knew what we liked. At this conference you can also hear personalized positioning services like Google Now. "This is a field we want to occupy," said Niklas Savander, Nokia's executive vice president. Although it sounds a bit arrogant today, Nokia was the leader of mobile maps and navigation services, and even if its software was almost heating up, it was understandable. Nokia's biggest failure is its refusal to change dramatically. It dug a big hole for itself when it used the new version of Symbian as a propaganda word years ago. It is afraid that drastic changes will scare off old users, so it has launched a compromise that can't keep up with the times. Although it made this blunder, it was wary of avoiding another. Jumping to the Android camp seems to be a quick boost to Nokia's software competitiveness, but Anssi Vanjoki thinks it's just a stopgap. I used to think he was confused, but seeing HTC, Motorola and Sony's recent operations, I think he has a vision.No one, except Google and Samsung, is really making money off Android phones. Eventually Nokia was forced to choose Microsoft, betting its future on the Windows Phone system. The cooperation between them continues, but Microsoft will not adopt the Nokia brand. Before the advent of the Windows Phone Phone series, we had a glimpse of Nokia N9 smartphones. It runs an open-source Meego operating system, a successful successor to Symbian. N9 has its own unique feature in software and hardware design. N9 's integrated fuselage is very attractive, gripping and comfortable, and affects a large number of Windows Phone phones, including Lumia 730. Many devices and operating systems have also borrowed from its multitasking interface, speaker fast switching, and double click Wake-up functions. From the past to the present mobile phone industry has brought countless inspiration. The Meego system eventually fell like a meteor as Microsoft acquired Nokia's mobile phone division. Nokia had many opportunities, but it was always indifferent to let the opportunity slip away. Anssi Vanjoki once predicted that camera phones would replace SLR cameras. I laughed at him for being alarmist, but looking at today's iphone and Nokia's own Lumia 1020, we would understand that he was right. Nokia is certainly not an expert in predicting future trends, but it is still a bit of a brain in this regard. Like Palm's webOS system, Intel's campaign for mobile devices, and the graphical user interface for Xerox, Nokia has once again proved to us that a pioneer is not necessarily a big success. Nokia has two great tools for apps and maps before the iphone and Android phones. Every flagship smartphone now uses metal or metal-like materials, and so does Nokia. If Nokia's software can be as prescient as its hardware, its official website may surprise me.
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