The false advertisement of Nanpu Gynecology Department continues: exaggerated effect risked using journalist's identity to be punished by industry and commerce

Industry and commerce law enforcement personnel are in the Nanpu Gynecological Hospital for advertising review. Xinmin Network data Map Shen Wenlin RELATED links: Medical advertising focus on the "Women's World" of the "Woman" is the original "Xinmin network," the exclusive report on the May 27, the Department of Nanpu Gynecological hospital suspected of false exaggerated publicity by the business sector investigation, reporters today (June 27) from the city Trade and Industry Bureau learned that The medical institution has been investigated for the publication of false publicity medical advertisements. According to the Industry and Commerce Department survey, Shanghai Nanpu Gynecology Hospital Co., Ltd. made use of the homemade printed print "Women's world" in imitation periodicals to claim: menstrual disorder (using endocrine balance therapy), pelvic inflammatory disease (using biological immune gene deep cycle therapy) cure rate 100%, no side effects Use fictitious journalist identity to publicize the technique, method, effect and so on in the form of news report, use patient's name as proof, suspicion falsely exaggerated. Following March 12 this year, the city Trade and Industry bureau issued the first false illegal advertising notice in 2013, the city's industry and Commerce departments continue to further promote the work of false illegal advertising special rectification. Since May, the focus has been on drugs, medical devices, medical services, health food and other medical advertising special rectification. It is reported that the industry and Commerce departments in addition to the mass media issued by the medical advertisements to strengthen day-to-day monitoring, also focus on the city's medical institutions and health care products sales place to send, placed in the non-newspaper category of printed medical advertisements for centralized inspection, a total of 432 different types of hospitals (out-patient clinics), all kinds of pharmacies, health care products stores 353. During the renovation period, the city's Industry and Commerce Department has filed a case against false illegal medical advertising cases 103, the case of 79 cases of medical advertising. At the same time, a total of 6 drug advertising cases were exposed, 2 medical device advertising cases, 1 medical advertising cases and 2 health food advertising case, respectively, "Red return capsule", "Cancer Pain Keekampa" (Static physiotherapy paste), "Xue Lotus paste and Shu", "Ginseng toad digestion Capsule", "Zhen-Xiang capsule", "Sheng-sheng Oral liquid", " Beijing Wanhong Awaihua, "Life Jin Chunhua Toad capsule", "Snoring Stop" (Golden Lok Licensing Health granules), "China Licensing Linolenic Hemp Acid" (China licensing purple LUN soft capsules) and "Nanpu Gynecology Hospital", the relevant officials of the business sector to reporters that, compared with other media categories, non-newspaper type of print advertising has low cost, Decentralized circulation, more subtle features, become the preferred publication of false illegal medicine advertising media. Of the 11 cases investigated, 2 of them published false advertisements in newspapers, and 9 used homemade print advertisements of imitation newspapers or periodicals for false propaganda. City Trade and Industry Bureau said that will further strengthen the city's pharmaceutical advertising supervision and enforcement, but also to the general public should not be credulous of unscrupulous operators of false propaganda, strengthen self-protection, and consciously resist and report false illegal medicine ads. (Xinmin network reporter Shen Wenlin)