The fan economics of cross-examination education

Millet and "small time" has been in the hardware and film and television fields, proving the strong vitality of the fan economy. Is it possible for the education circle to reproduce or draw on this model? Which institution goes faster? At present, in the skills and intentions of the fan operation, may be a number of cross examination education. Saturday, the cross-examination in Chaoyang Gymnasium held the second Annual Grind Summit Forum, this is a major 2015 candidates, to preach the main marketing activities, but some new ideas-the day at noon, CEO Zhang Aizhi for the top 10 students to sign a bill, give them 50 percent-60 percent discount, and personally guide the college selection, review planning and the second interview contact. In addition, a 60 percent discount will be awarded to the students who sign the bill within 15 minutes. The signing activity starts 12:30, but the scene of 11 is already a sea of crowds. In the morning, some students released the "president's signature" related microblogging, Zhang Aizhi also personally to interact. The scene set up a lottery link, including iPhone5, tablets, bicycles, 60 percent learning cards and other prizes. Futures (Training services next year) + product concessions + queuing + boss Micro-blog interaction, is not seen some of the shadow of millet? Millet is the core of the fan economics, in fact, a specific group of people to brand a high degree of identity, brand again according to the needs of fans to launch services. From this point of view, all service and product providers have the basics to play the fan economy. The term "fan economy" was first produced in six room shows, grassroots singers in the performance process accumulated a large number of loyal fans, access to virtual gifts generate income, show field ARPU value up to thousands of yuan. Millet and "Small Time", is a successful case of fan economy. Lei June in the press conference shouted "because rice noodles, so millet"-rice noodles in the first half of this year, on the capsule into 7 million millet mobile phones, creating a 13 billion yuan income, the market value of its tens of billions of dollars (the equivalent of Nokia +HTC, the domestic hardware business after Lenovo). It is based on "What rice noodles need, we do what" idea, you can not only see the millet mobile phone protection shell, mobile power, as well as smart TV, wallets and even poker and business card clips and other products. Two "small Times", although the general reputation, but still together to make 700 million box office, forming a strong contrast, which is also a powerful fan of the economic thrust of the formation of the results. What do you do across the test in terms of operations and "nuggets" fans? Compared with Apple, millet and so on, what are the deficiencies? One, grasp the ethnic groups, manufacturing topics, although the cross test fans are not much, several accounts add up to more than 100,000, but a high degree of activity, especially in the event, sometimes hundreds of forwarding/comments. The purpose of the fans is clear, is to grind. In response to their needs, the release of truly valuable, the exclusive information and examination skills are important, such as the cross-examination of the official micro-blog published "100 of the Common irregular verbs", "postgraduate review, teach you how to do the real problem" and the higher Education Society in YY to do an examination of the Graduate school outline analysis, are very useful content. If you want to make your fans highly active, you need to throw a conversation and trigger a discussion. Cross-examination has been thrown such as the cost of postgraduate study, such as the topic, but the active degree of general, which also showsCross-examination of the fans are weak participation in the group. Second, the consumer opinion community, let the student participate in the Service link transformation Millet powerful place lies in everybody can be the designer: rice noodles in Millet Forum puts forward the use feeling and the modification suggestion, helps the design team micro-innovation. As a service-oriented product, training courses need to be improved in the service process, and it cannot be taken for granted by the service provider, and the student's advice is more valuable. Cross-examination on the micro-blog and students to interact more actively, but also a cross-examination forum, but the forum is mainly to provide information and information. How to motivate students to participate in improving services and products is also worth thinking about. Three: The crowd offline interaction? Fans are a specific group, have a common interest and topic, so the line on the offline communication is essential. To Millet as an example, every experience shop is a rice noodle gathering place, talk about it bragging look sister. This is the decision: if you want to run this part of the fans, in addition to providing communication topics, but also have venues. Concrete to grind this thing, take the student as the leading (non agency mainly) of the regular offline Exchange meeting can consider, delineate direction and subject, this process organization only as organization side. Four: Boutique strategy and the scarcity effect of millet, and the jobs era of the iphone, are a year of the pace of the product. Concentrate on this product, the boutique strategy and the scarcity effect. From this cross examination of the activity, the scarcity has been (President of the bill, line queues), but there is a discount in the composition, the user may be for the cross examination of the brand line, may also be for the discount line. How to make the postgraduate product or brand to create scarce resources, but also need some skills. V. Experience economy and service economy the most close to the user is the experience of economic and service economy, this education and training institutions are generally doing, landing is the course audition + Retreat course optimization, cross-examination has to do some network classes and teaching classes to audition. Even Apple, millet, fans of the economics of the handle may not be in place, but not fully molded, the cross test has taken the first step, then can make some new ideas in the education circle?