The Fang Hongbo of beauty: The hardest thing is to change the way you used to succeed

After tonight, 2014 will say goodbye to us. In the fast-running technology industry, the year has changed so much that it seems to have taken everyone by surprise. And in the light of the Internet tide, from the Haier joint Alibaba to the United States, the marriage of millet, the quiet of the traditional household appliances industry also issued their own voice.

Recently, the United States chairman of the Fang Hongbo in the form of internal communication for the United States in the development of the 2015 set the tone, and the mobile Internet trends to express their views, let us look at the traditional home appliances giant Mister's New Year message. (Hanyang)

The following is an excerpt from the original text, with the deletion:

Tomorrow is 2015 years. Fang Hongbo wants to talk to you about the future.

This is the 47th New Year in the history of the United States. The previous two days, Fang Hongbo and the United States, more than 1400 people in the management team, did the annual most important conversation.

Similarly, Fang Hongbo says he needs to talk to you, with every employee, partner, investor, user, and everyone who cares about the development of the United States.

Anxiety in the age of upheaval

Fang Hongbo said that the great changes in the times are beyond his imagination, and I am afraid everyone's imagination. All kinds of changes become the norm. The internet has become a force of the times, changing everything quickly and subverting life and almost all industries.

He did not conceal his anxiety: the application of new technology, the development of the platform, the restructuring of the business model, so that every industry will change, it is certain that the arrival is only a matter of time. Mobile interconnection, for each industry, each enterprise will bring more profound changes, whether we agree or disagree.

What's more, this change is at the root of the home appliance business. Fang Hongbo said, before, the Internet is mainly to change the corporate office and management methods such as "soft" level, and now has touched the home appliance industry, "hard" level, is the product. This is the essence of our competition and our core strengths, as well as our fear. Internet thinking and technology has been directly implanted into the home appliance products, into intelligent products, can always online, time and space, connotation and extension have undergone a great change, the original relatively isolated and static electrical appliances have undergone a fundamental change.

Users become the Core

The big trend of the times is that users become the core.

Fang Hongbo said that the Internet has directly linked users and businesses, transferring sovereignty to users, and the relationship between products and users has changed dramatically. Users can be unlimited time and space constraints online, the cost of online interaction is greatly reduced; Users from passive information recipients into the information of the manufacturer and the expression of opinion, users in addition to online purchase, but also through the network to participate in the product cycle of closed-loop management, And cloud computing provides a powerful support for computing and application capabilities for complex interactions between enterprises and users.

How to learn in such a great upheaval? How to keep up with the times? How to build new business logic based on user pain points and needs?

The mobile internet era requires us to re-examine all business processes and management processes, not to become an internet company, but to recreate a space dimension with mobile interconnected technologies, tools, and ideas to complete the restructuring of our own business models and operations. This is the real challenge we face today.

Change the way the past succeeds

Fang Hongbo said that mobile interconnection not only reconstructs the industry and reshape the company's competitiveness, but also expands and blurs the boundaries of the industry, making the focus of competition from independent products to systems that contain related products. The home appliance industry faces more new entrants and threats of alternative products. Home Appliance Enterprises in the future, either in the system, or on the platform, the era of singles alone end, rely on their own strength to build platforms and systems will be difficult, may be some platform to integrate the ecosystem.

The closer you are to the consumer, the more comfortable you live. So, Fang Hongbo says, we need to rethink all aspects of the company's business: How to define products, how to design products, how to make products and services, how to hear users, how to communicate with users, how to sell better, how to use data, especially user needs and behavior data, How to get new competitive advantage and so on. All of this needs to be addressed to change, Fang Hongbo says, and the hardest part is changing the way you've been successful in the past.

2015 How to do

The future is unpredictable. No one knows when the tipping point of change happens. Fang Hongbo stressed, but we must be prepared to seize the strategic opportunities of the Times.

These must be done immediately: first, invest in resources to build a global competitive technology research system, cultivate innovative ability; Second, actively promote the system's product integration capabilities and solutions, the existing product integration of small systems and small solutions, from selling a single product to provide integrated systems; third, using mobile interconnected thinking, tools and techniques, We will actively transform our business model and operation mode, re-examine the links of the value chain as well as the links of upstream and downstream, and carry out value creation. Four, from the strategic height of the four enterprises to build the internal platform, namely the international platform, the electric business platform, logistics platform, financial platform. This is about the future development of the United States strategic layout, there is no choice, no retreat.

There is persistence, there is change, there is a dream

Fang Hongbo said: "Looking to the future, the development of the 2015 idea is: there is persistence, change, have a dream." All ancient and modern, excellent enterprises are the dream has feelings. We must have the dream, has the feeling, only then may grow into an outstanding enterprise, the continuous growth enterprise.

Well, it's over. Yes, the Niang said: Feelings, is a noble state of mind.

2015, to the dream!