The far-reaching impact of the internet on industry is just beginning

"Electronic business as the core of the Internet and even mobile internet" is only a tool, how to use good tools is the core? And only the traditional enterprises can use the Internet and even mobile Internet tools have the opportunity, whether for to C or to B.

From an internet person to a traditional business person, from doing the traditional business transformation of e-commerce cases, to the real traditional business transformation of E-commerce, has been trying to write some sentiment, unfortunately has not been put into action, recently saw Li in the Baidu Federation conference speech, combined with the recent internet Big Brothers mergers and acquisitions in full swing, Suddenly feel obligated to share the feelings of an internet person across the world.

Li said in his speech that the internet is speeding up the elimination of traditional enterprises, the Internet is still a small industry throughout China, the industry outside the internet is a larger industry, and every one of these industries is facing the impact of the Internet industry, of course, from the perspective of the Internet, facing almost unlimited opportunities. Robin's view, most of it is agreed, but some minor amendments, I think the internet is really far-reaching impact on China's industry, and the opportunity is huge, but traditional enterprises are the benefits of opportunity, traditional enterprises should accelerate the elimination of traditional enterprises.

The far-reaching impact of the internet on industry is just beginning

If the promotion of industrial development and progress is the large-scale production of scale benefits, then the post-industrial era, the promotion of the era of development and progress is the brand and services. In other words, if the innovation is still a slogan, then today, innovation instead of cost, the Chinese enterprises have to face the choice.

In Fujian and Zhejiang, a large number of manufacturing enterprises were inspected, most are on behalf of the factory, or no brand, or the brand is very limited, but the local second-rate or even three-stream brand, previously, has been operating on the compression cost, good quality and low price, almost become the competitive advantage of all the inspection enterprises, and now, innovation, Finding differentiation has almost become the consensus of all businesses. Inspection, a typical lighting enterprises, the enterprise in Xiamen, Fujian province, the local export of foreign trade in the top five, a few billion a year of plates, in recent years, although the export of foreign trade has also increased, but the foreign trade situation is grim, competition intensified, rising costs is the problem to be faced. Transformation of domestic trade three years, although there are tens of millions of of the plate, but also rely on government relations, instability, do direct sales, store, human investment is too large, into such as ultra channels, one is no brand into, the second is the business of Yahuo pressure. As a result, the electrical business became the only life-saving grass, how to build the brand through the electric dealer, through the expansion of new differentiated product line, to find innovative points, became the enterprise's highest decision-making. Like this enterprise, almost all of the inspection companies listed as an enterprise-level strategy.

The impact of the Internet on traditional businesses is not only that, the electronic business as the core of the Internet and mobile Internet is from to C and to B, if the impact on to C is only buying habits, then the impact on to B, is more far-reaching, because it is these enterprises in the promotion of social progress. For example, the electronics industry as I know it, China's small and medium-sized manufacturing companies, formerly known for their Shanzhai and cost-winning, are now turning to new trends and new technologies. On the other hand, the well-known High-tech enterprises that only serve big customers began to Internet, Intel set up an online business unit, designed to be online, not only to serve the existing customers, but also higher efficiency, lower costs to serve the Chinese SME customers. "China is a long tail market, how to serve them," said the China distribution director of Bo Tong, a leading technology innovator in the field of wireless communications semiconductors. to B Enterprises need the brand, how to build? And it seems that only the internet can solve these problems. Let's imagine what will happen when the top technology pushes companies to connect with 5 million of China's top manufacturing companies. In any case, the far-reaching impact of the internet on industry is just beginning, with Robin's words, the internet industry itself is not big, but the big is the internet impact of the industry.

Second, the infinite opportunity still belongs to the traditional enterprise

Yes, the limitless opportunities for industry seem to be at hand, but the question is, who are these opportunities? If it was in the past, I would certainly agree with Robin, these opportunities of course belong to the Internet people, that the traditional enterprises do not have the opportunity, they thought behind all kinds of, but, through the transformation of traditional enterprises, I would like to say is that The limitless opportunity still belongs to the traditional enterprise. Saying this may throw cold water on many internet entrepreneurs, but even if they are scolded. The traditional enterprise in several aspects is the Internet entrepreneur can not surpass in a short time:

First, the traditional thinking: it seems that no one to the traditional thinking as an advantage, more to hear the traditional thinking of criticism, I said here the traditional thinking is actually the nature of business cognition, this feeling is particularly profound. It seems that the Internet people have "business model" has been on the tip of the tongue, but unfortunately, because of the lack of business model of the fall of the entrepreneurial team everywhere, sadly around the internet friends "traffic-advertising" mode is still staged, but the reality is that traffic can not be realized. My first lesson to a traditional business was when my boss introduced me to the business model of the company-how to create value for the lower reaches of the industrial chain, a lesson I never learned on the internet.

Second, the resource advantages: This resource advantage includes both supply chain resources, also including the advantages of the service chain, as Jingdong such a large pen, also failed in the supply chain resources and service chain to surpass Suning for many years accumulation, not to mention the other start-up companies? In fact, the more supply chain resources and service chain resources are difficult to build in the short term, The higher the entry threshold, the more commercial value, these are the advantages of traditional enterprises, and those who enter the high threshold of the industry, precisely in the overall value of the social output is large enough, to my well-known IC components market for example, 2 trillion of the market plate, sales are solutions, the plate is big enough, Internet entrepreneurs can only exclaiming.

Remember a friend who has been in the Internet, very young, has always written articles, the last time to meet in Shanghai to chat, asked him what is busy, he said in the busy learning supply chain, there is no time to do anything else. In this way, I do not mean that Internet entrepreneurs do not have the opportunity, but that the traditional enterprise many things to learn is not overnight, the accumulation of resources more time.

Third, traditional enterprises should accelerate the elimination of traditional enterprises

Recently, Alibaba injection Sina Weibo, the map, the layout of mobile internet and large data, Baidu acquisition of PPS, and pass 360 to buy Sogou, the internet bosses are for round after round of merger and reorganization busy. See the Internet big guys busy, entrepreneurs are fought, so, think of the traditional enterprises in the busy what, the electrical business in the end to the traditional enterprise what it means? The advent of the e-commerce 3.0 era, thanks to the 2008 financial crisis, many traditional enterprises to enter the Internet, however, 5 years later, in addition to Su Ning to kill a way out, we regret to see that for most of the traditional enterprises, the electrical business road failure of many, explore more, the internet has become a traditional enterprise to tail goods, traditional enterprise sales performance depends on the cat , Jing Dong. What we see is a round of double 11 traditional businesses on the day cat performance, in fact, this performance, for the traditional enterprises, is nothing, the boss is more than the cat's performance, because the boss gossip chat poker, ask each other, double 11 performance became the boss to compare jokes, in the final analysis is face. Many people disagree that the traditional enterprises are already awakening, many traditional enterprises have realized the Internet into the collection of customer information to guide the production of important channels, even if so, is not the internet for the value of traditional enterprises just so?

Of course not, Li also pointed out: "The Internet and traditional enterprises are accelerating integration, the Internet industry's biggest opportunity is to play its own network advantages, technical advantages, corporate governance advantages, to upgrade, transform the industry and traditional industries under the line, change the original industry development rhythm, the establishment of new rules of the game."

This is very much in favor of Robin's view, there will be no so-called internet companies, there is no so-called traditional enterprises. Traditional enterprises should make full use of the Internet and mobile Internet tools to serve customers, improve internal operational management efficiency, re-establish a set of business rules of Internet and traditional enterprise integration, that is, traditional enterprises should accelerate the elimination of traditional enterprises.

Robin mentioned the advantages of network, technology and corporate governance, combined with their own feelings in the traditional enterprises, to talk about personal understanding, from a practical point of view, I put the internet for the value of traditional enterprises as a strategy, marketing and process reengineering three aspects.

The so-called advantages of corporate governance, I understand more is a kind of internet innovation gene, should belong to the strategic level, because the company's size, go far not far from the thinking, from Suning's cloud quotient, Jingdong logo replacement, we see are the enterprise to the integrated service business transformation of thinking. Traditional enterprises More is a radish a pit, work step-by-step, pay attention to executive power, but the internet era needs, the need for creativity, learning, bottom-up transformation force. This is a kind of internet thinking, if the traditional enterprise full use of Internet gene transformation, the whole enterprise must radiate vigor.

The so-called network advantage, not only sell products this role, I understand that the network marketing at least three levels: 1 Business customers: For the traditional enterprises, especially to b traditional enterprises, the biggest value is marketing, the original traditional sales model, many "pull customers" mainly, and the core of the Internet is "business customers", From pull to camp, the Internet can let traditional enterprises quickly touch a large number of the original did not touch the long tail of customers; 2 dozen Brands: If the previous brand to build by playing ads, then Amoy brand of endless, millet success, and fully demonstrated the use of the Internet can be low-cost to build brands, which for the traditional to b Enterprise is of great significance; 3 Plastic Products: This refers to through C2B remodeling products, the Internet can collect a large number of long tail data, which can be used to guide the production of enterprises, in the to C field is called flexible supply chain, and to B value is from the demand side to promote social production progress.

The so-called technical advantages, for traditional enterprises, after the ERP, many enterprises have not done business process reengineering and upgrading, with the help of micro-bo, micro-letter, Web sites, apps and other types of Internet and mobile internet means to serve customers, not only to serve the customer's means of diversification, more savings to bring effect, from the performance, Customer service is the way to change, but in essence, for many traditional enterprises, especially to B enterprises, in fact, is another business process reengineering. For example, in the case of corporate procurement, a customer buys 10,000 pieces of goods, hair 5,000, there are 5,000 not hair, when the need to ship, customer procurement A will call each other's sales staff B, please arrange delivery, and the other sales staff B do not know whether to ship, so to call customer service personnel C, request shipping , c query, and then to B to confirm whether the shipment, B need to submit the process or mail confirmation, C just please warehouse manager D delivery, D after delivery, and then notify C,c again notice b,b again notice a .... The whole process is a process of interacting with multiple people, but under the advantage of Internet and mobile internet technology, all these interactions can be replaced by simple "human-computer interaction" micro-letter application, only through a binding micro-credit public account, all the participants can query, send instructions, the background system to push to the relevant personnel.

Traditional enterprises should make full use of "e-commerce as the core of the internet and mobile Internet" tool to accelerate self-improvement, in fact, this is a process of self elimination, this phase-out from technology, to products and thinking, everywhere.

Conclusion: The top 10 electric companies in the United States, there are 7 traditions, 3 to B, in China, will it? "Electronic business as the core of the Internet and even mobile internet" is only a tool, how to use good tools is the core? And only the traditional enterprises can use the Internet and even mobile Internet tools have the opportunity, whether for to C or to B.