The fast-dropping joint statement merging does not affect the user experience

February 25 News, Drip and quick release statement, two companies will continue to improve the user travel experience as one of the business direction, in a long period of time, continued to issue a subsidy for passengers and incentives for drivers.

February 14 Valentine's Day, the Chinese travel field of two companies drop and quickly announced the merger, after the merger of two will abolish the original red envelope subsidy policy has also aroused concern, there are industry analysts said the merger or will reduce subsidies. New company President Liu pointed out that the Internet travel market space and imagination is still huge, the market is still in a high-speed growth period. After the merger of two companies, substantial subsidies are still needed to prop up the market.

Red envelope subsidy is dripping and fast in the early stage of the market to explore the marketing approach, in the early development of taxi software has played an effective role, so that more users are willing to try the phone call car services, promoting the rapid development of mobile travel industry. Its form also from the initial to the passengers to send coupons, the driver to develop subsidies to the later points reward, the initiative to help the passengers can not hit the car "plus", and the effectiveness of this marketing has been proven that the future will also play its due role.

Fast-moving officials say subsidized marketing is one of the common practices in the mobile internet era to nurture markets, and both sides have been successful in this regard. In the first half of 2014, the taxi software subsidy war, let each use small red envelope subsidy cost to obtain a rapid growth and development prospects, this approach is direct and effective.

Industry insiders believe that two companies in the market for more than two years, gathered up a large number of new and old users. New users to be nurtured, old users need to enhance the stickiness, strengthen the use of habits. Therefore, the continued distribution of red envelopes helps to maintain and expand the user community.

In fact, subsidies for consumers did not stop after two companies announced the merger. During the spring Festival, both sides increased subsidies to consumers and distributed a large amount of red envelopes. Fast with and pay treasure, Sina Weibo and offline supermarkets, hospital line and other cooperation issued hundreds of millions of taxi red envelopes, drip also for users free of charge to send out tens of millions of Spring Festival home package, but also with the Beijing television station held a party shaking a wave of red packets activities. It is reported that both sides have invested more than hundreds of millions of yuan. All of these show that the two continue to distribute red envelopes after the merger subsidy, but also from the side of the future taxi red envelope distribution channels, the form of distribution will be more multi-level and diversified.