The fast-growing technique of keyword ranking

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One key step of success ranking of website keywords

Search engine optimization is a key task for any website to succeed in the promotion of the website. At the same time, as search engines constantly transform their ranking algorithm rules, each algorithm changes will make some good rankings of the site in one night Mingluosunshan, and the direct result of the loss of ranking is the loss of the site's inherent considerable traffic. So every search engine algorithm changes in the site will cause a small stir and anxiety. We can say that search engine optimization has become an increasingly complex task.

The way search engines constantly change their algorithms is also causing confusion among webmasters about search engines and their motivations. But for those who have lost their site in an instant because of search engine change ranking algorithms, no matter how fearful and resentful they may be, they cannot change the iron-general fact that, according to research, more than 75% of the visits to most Web sites come from search engines.

This is only known to very few people, so it is not too much to say that it is a secret. Fortunately, more and more webmasters are aware of this and are making full use of this SEO little secret they found. No matter how the search engine changes the ranking algorithm, its motivation and starting point always remain unchanged. Many webmasters forget how intense the competition is between the various search engines, especially the world's best-known search engines. No search engine will be willing to lag behind rivals technically. Although search engines often update the algorithm or even large changes, but no one search engine will be interested in the site search results rankings, in other words, search engine change algorithm is not because of concern about which site in search results in the top.

What is the motivation of the search engine?

The fierce competition between search engines revolves around the customer, the so-called customer is the use of search engines to find information resources of Internet users. 　　Therefore, only to meet the needs of users, and obtain the highest user satisfaction of the search engine will be highly praised by users, and thus won the search engine supreme status. So, no matter how the search engine changes the ranking algorithm, their center of gravity is unchanged, that is to improve the user's search engine experience. It is not too difficult to point out what users need to use search engines, and it may be important to point out what users don't need. Anyone who uses a search engine to find information wants to find the information they need as quickly as possible. Not only to find the information you want, but more people especially want the information or topics found to be high quality and informative.

This just means that if the site can shift the focus of work from the search engine to use the end users of these search engines, as long as you can do this, then no matter how the search engine to change the ranking algorithm, the site can ensure that the original ideal ranking.

Do you dare to develop the content of the website as the search engine does not exist?

To ensure that the site is based on the principle of user-centric to build content, one of the most effective way is to emulate the search engine approach, the attention to the user itself and completely ignore the search engine. This will be extremely helpful to web site building and content development, the site can be as a search engine does not exist, the whole focus on the content of the site construction, to ensure that the end user to provide high-quality detailed content.

The harmful and negative effects of the Web site around the search engine are obvious. I have seen many sites in the optimization, in order to win an ideal location in search engines, in the content of a large number of keywords, this approach brings the most direct impact is to make the quality of the site content greatly compromised. Some sites even more outrageous, in order not to affect the quality of the site content, the keyword used and the same color background and other means to hide, only to let search engines see.

In fact, on the Internet, the development of tools to fool search engines abound, these tools to consider just how to deal with search engines, how to get a good position in the search engine, no matter what these software for the site to create what kind of information, but also ignore the end-user experience. For example, the current online marketing of web site promotion software, there are many directly to tell people that the software is to fool the search engine. Such software is ubiquitous on the web.

It is also these endless tricks and disgraceful means to make search engines, especially those of the world's top search engines have to constantly update their ranking algorithm, in order to combat those who rely on these invisible means to obtain higher rankings of the site, to maintain the relevance, accuracy, objectivity and impartiality of the search engine.

Third, the content of the website "adhere to the original" is always the first

The most important part of search engine optimization is still the content of the website. Just pay a little attention to the top sites in Google's search results, and you can see that these sites are extremely high in terms of quality and content.

This means: Any Web site, as long as there is a high quality, highly relevant and very detailed content, and Web site construction for their end users, then a very powerful search engine tools.

If the site has good content, then it can be published in other sites a number of high-quality resources, and then the site to hang up, so that not only equal to obtain a high-quality external links, but also means to be able to "intercept" traffic from these sites. Search engines will also take these links into account when deciding on a site's ranking. So if the content of the site is good, then it brings the benefits of the site is doubled. So if the site has high-quality articles, may wish to publish it to a variety of article directories, electronic magazines and other websites up.

Four, the website keyword ranking factor

1, the ranking of key words is determined by the links with the site, links on the other side of the site to use keyword links, such as you want to optimize the word mobile crushing station, the other side of the site must not put the crusher, ball mill or mining machinery such a word Baidu ranking requirements of a part of the link and links. My site is like this do not believe you can check. One of my domain names I have done less than a week, ranking has been taken to the previous pages.

2, outside the chain: Many outside the chain, find the weight of the station more weak text, text more with some key words link, soft text to have characteristics, also need to have two points will be attracted to watch and reprint. To a wider range of your outside the chain to promote the flow of the site. The content of the site is recommended to be updated once a week, with all updated articles containing the core keywords and probably repeating tertiary in an article. One months later, in Baidu and Google rankings, you can improve the system of the external publicity of the site, such as using blog hype, using the forum post, using video for viral marketing propaganda, all the links ultimately point to your corporate website. Also helps you improve your site.

3, the internal link: to important pages and keywords to back and forth repeatedly do cross links, that is, the site's internal links, this work to help search engines faster to find your important page and it included. You are doing optimized keywords, in the page with a different color, and add links to achieve the goal of optimization, there are many sites are doing so.

Five, the website content is to give the customer to see is not the search engine

The website should have the actual content, really do the heart to do the net, can let the browsing person feel the website really useful, this search engine also will know your net to be useful. Must unexpectedly the technology development of search engine is people-oriented. website keyword avoids excessive stack, reasonable layout is the most suitable. I believe in unremitting efforts under the site will certainly have rankings!

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