The fastest and most active in the community, the bonded stores are fighting

"When the line of contention in the white-hot stage, who first occupy the offline payment scene, through the line to the line under the flow of trading closed loop, will get more traffic entry." Now this is no longer a slogan. Less than a year, the Lakara community Electric store quietly in Guangzhou layout nearly 1000, the country reached 20,000; last May, the Shun Fung "Hey Customer" convenience store only four months, the country has opened nearly 2000.

Although the offline traditional retail enterprises to actively transform the attempt to net, but the Internet company unexpectedly started a traditional retail business, the old line, constantly open shop online. January 23, Guangzhou City, the first bonded shop test industry, Nansha first Cross-boundary Direct purchase Experience Center also entered the system commissioning period; Prior to this, Macaulay and other electric business brands have been in Guangzhou's China department stores, Lok Fung Plaza opened the line under the shop ... The electric dealer blows up a line of physical shop reverse attack wind.

The fastest and most active community layout

The latest data from Lakara headquarters to reporters in South China show that by the end of 2014, the number of Lakara stores nationwide reached 20,000, which is expected to reach 150,000 by the end of 2015. Canton Lakara Store has been close to 1000, the end of the year is expected to reach 20,000, the current Lakara store-po Community average trading volume per hour up to 10,000 orders.

Four years ago in Guangzhou Tianhe Street South opened a 20 square meters convenience store boss Li, last October, became Lakara community Dian merchants. January 20, South reporters in its shop, compared with the general convenience store, Lee boss of the shop door more than an electronic terminal ——— Lakara open shop, through it can be online shopping and repayment, payment and other convenient services. "Before opening the store, the store's monthly sales in 20,000 to 30,000 yuan, and now the monthly sales increase on average 20%, especially hot days, the monthly sales can reach forty thousand or fifty thousand Yuan." According to the boss Li introduced.

Reporter noted that Lakara Open store treasure of the Community mall commodity categories related to food and beverage, daily life, digital home appliances, farmers produce fresh, life services and so on. The purchase operation is simple and easy to understand, just click to select the required goods, you can purchase the order, and through the card to complete payment. According to Li's boss, the most popular products are the daily necessities such as rice and edible oil. There are also a lot of people who pay for credit cards and utilities. Many people come to pay, will also buy some small commodities.

Interestingly, the owner of Lee's shop is next to shun Fung Hey Inn. The two stores in the middle, but also with the rookie network cooperation of the United States and better, and not far away there is a restaurant distribution shop. The residents to see reporters in the interview, laughing that "we are here is simply a community of electric business strategists battleground."

Because they are looking at the community service, hey, the location of the customer and Lakara store how many similarities, but Lakara is in the physical shop based on the increase of online transactions on the electronic equipment terminals, and hey customer is the use of the establishment of direct shop to store the way the dot layout, the store does not set up storage, but to product photos instead, If the customer has the potential to purchase the intention can be scanned by two-dimensional code to query the details of the product.

Bonded stores are fighting a physical battle

In addition to these two, other electric dealers began to expand the encirclements in Guangzhou. Located in the Pearl River New Town High Tak Place Spring Plaza, the United States Yuet preferred bonded shop is expected to be on January 23, the Guangzhou area is expected to become the first bonded store. And the Nansha cross-border electrical Business Experience Center project has also entered the system commissioning phase, the opening will become the Nansha region's first bonded shop.

On the morning of 21st, South reporters contacted the company's founder Taozili, according to its introduction, the city's bonded shop, the most quickly to 21st afternoon before the start of the arrangement, but will not affect the test time. "The shop area is 460 square meters, after opening, the overseas commodity enters the free trade zone, will direct the delivery to the shop." The advantage of the bonded shop is that the store's goods are strictly regulated by customs and commodity inspection, and every item can be traced back to consumers without fear of buying fakes. Buy 1000 yuan per limit (except for a single item), the number of daily orders unlimited. ”

According to the introduction, the store sales of goods mainly related to maternal and child supplies, living at home, wine wine, skin care, perfume cosmetics, luggage apparel luxury goods, health care products, food and other categories. Taozili said the price would be 30%-60% cheaper than the traditional shop. The customs temporarily does not limit the annual shopping amount, the consumer must rely on the ID card information real name purchase, according to individual personal use declaration to enjoy each single mail tax 50 yuan exemption reform dividend.

Nansha First Cross-border electrical business entity Shop is located in Binhai June City Commercial Plaza, respectively, the direct purchase of imported goods area, Cross-border electric business experience shopping district, Cross-border electricity bonded goods display area, building area of more than 4,000 square meters. Access to the experience area, WIF I free coverage, automatic connection system, the public can experience in the area of the PC or mobile phone-side for identity login, shopping and payment.

Taozili said, the United States Yue preferred itself is an import duty-free shopping platform, the city opened the bonded shop, is its first offline entity shop. "Although we started with the electric business platform, but I think the retail industry still have to respect the tradition, to go offline, to achieve o 2O." "He said that consumers actually like the physical experience," even if it is in the shopping platform online purchase, when the hand, sometimes will feel dissatisfied, if you can look at the scene, touch, will avoid this problem. ”

Offline resources are becoming more and more promising

The Lakara Community Electric Dealer's layout behind, is its with the World 500 Strong Enterprise Cofco Group's cooperation. Cofco I bought the network has accumulated a large number of online customers, its online channels are very perfect, but the line is lack of strong channels for support. As of last year, they have developed 1.2 million businesses in 300 cities nationwide and more than 80 million individual users, according to Lakara.

As early as December 2013, the first physical store of Poly-Mei excellent products has been settled in the front door. It is understood that the physical stores in the price of products with online product prices, although there is a certain gap, but the real store most products prices are lower than the market counter price. Last year, the Mai Lin in Guangzhou, China department store opened the line shop, Chinese general manager Shanshan that, although now popular words "embrace the Internet", in fact, the Internet is also in the embrace of physical commerce, non-stop under the shop. Tianhe City related officials said, Tianhe City department store in the process of cooperation with the Internet companies found that pay treasure to the offline input, in fact, is in the increase in strength, can say more than online input. "They also want to do O 2O union. ”

In this respect, Lakara Group chairman and President Suntaujan in the interview with the South has said that the future sales model will be three points world, One-third for the consumer, One-third for the traditional retail, and the other One-third is O2O.