The fastest-growing year for mobile operators is also the most intense year of bat racing

2014 is the fastest-growing year for mobile power, and the most intense year for bat racing. From the micro-letter to the official launch of the micro-letter store, to Baidu Yell to the direct number and then to pay the service window of Treasure Force push. All show the Giants in the scene layout and seize the entrance of the ambition of the world. From the point of view of bat layout, the author thinks that 2015 mobile electricity trader will develop in the following three directions:

Taobao, cat-dominated electric dealers still dominate

Throughout 2014, Ali had achieved good results in both 11 and 12 on the mobile end, with a 42.6% per cent of the mobile end. And 45.8%, even though this score is worth Hershey, but Ali in mobile electric business on the move, but let a person feel a bit behind, through radical way to buy shares of Sina Weibo and two social software, to make up for its lack of access to mobile traffic. From Ali's two social-networking apps, it didn't take them deep into their mobile side. This "PC electric business Thinking" approach, in the ever-changing mobile internet has some tradition.

Ali in the wireless side has the Triple gem: Taobao app, cat app and pay treasure wallet, it is by virtue of this Sambo Ali can be in the field of electronic business disdain. But careful observation is not difficult to find, Ali in the mobile electric business and not much innovation, mainly in:

First of all, Ali relies on Taobao, cat app continues to flow for the king. Guide users to the mobile end through a variety of preferences.

Second, Taobao, the mobile end of the cat did not show too much superiority. For users, it only solves their ease of mobility and fragmentation.

Third, Taobao, cat so-called mobile shopping more is the performance of the user in the PC-side by paying Alipay to pay a form of experience. In a sense, Ali's mobile business is only the PC-side and mobile-side synchronization process. With the diversification of the form of shopping, experience of the scene, Ali of this "flow pool" type of mobile electric operators will face serious challenges.

Still, but the author is still optimistic about the 2015-year Ali Mobile power quotient, more than 10 years of electric quotient gene and unprecedented large data, so that in the short term no one can shake the power of Ali electric business supremacy. Plus after the listing of Ali will be in rural electricity, Cross-border electric business, logistics and other all-round layout of the ecological circle. Ali will still dominate the electricity business in 2015.

With the micro-random Q-oriented Jingdong and third parties, will become the main mobile power business

Since March this year, Tencent, the Beijing-east "marriage", micro-letter in mobile electricity business exploration has never been intermittent. First level shopping entrance for Jingdong, then their online micro-letter shop, a time of public outcry, a great "shopping" A, who with the battle, but the myth of this shopping portal in the "6.18" dashed, the universal entrance of the people's attention in this day but the performance is very general. After a period of low, not long ago, Jing-dong restart Pat NET, want to rebuild to center and center of the combination of mobile electric business platform.

With Taobao, Cat's app is different, "marriage" after the Jing Dong rely on micro-letter and hand Q two major first-level entrance and the new "Social + electric Quotient" of the play, seems to give people more imagination space. According to the latest Beijing-East and easy-view publication of the 2014 micro-letter shopping development white paper, Jingdong has the potential to live in the future, through the diversion of shopping entrance, Jingdong service number of fans have reached more than 6.7 million, and new users are still growing, whether the proportion of young people or high-income users, The portal of micro-credit shopping is increasingly playing its value. This is a no small damage to Ali.

Jing Dong with the ambition of shopping entrance increasingly highlight, on the one hand (own purchase and distribution), on the other hand to do the platform (let everyone participate), the ultimate goal is to build B2C+C2C mobile electric business platform with micro-letter. Rely on the spread of the circle of Friends, Jing-dong through the lottery, voting interactive, a fit red envelopes and other new marketing play, achieved good results, this in the app Taobao, Cat is incomparable.

In addition, there is a force can not be underestimated, that is relying on micro-letter growth of the micro-letter Third-party service providers. According to incomplete statistics, micro-letter Third-party platform has reached more than 2000. With a large number of small micro-enterprises and traditional retail enterprises into the micro-trust platform, this potential energy explosion is indeed unimaginable. As far as I know, many such as the micro-Union of the third party began to dabble in micro-business, micro-merchants become the largest mobile power stores. In this way, micro-letter will also become the main battlefield of electric merchants.

The rise of personalized electric dealer with shopping guide and vertical

This October pocket shopping won 350 million of the huge financing, a flagship personalized and accurate products recommended mobile shopping applications can be recognized by the capital, it is evident that the broad prospects of mobile electricity market. Although this shopping-oriented web site by the giants of the favor, the profit model has been from the initial CPS (according to the actual transaction pay) advertising model, gradually shifted to the CPC-oriented advertising fees, but in the long run this profit model has lagged behind.

The author believes that the future shopping guide class, vertical type of electric business to reflect their differences, more important is to accumulate user trust in the platform and social sharing habits. When people form this habit of sharing and sharing, the platform becomes a shopping decision-making platform, and the profit model has more room for imagination. The author more emphasis on the "editor-led +UGC (user mode of production)" type of mobile electric business platform, on the one hand by the people, buy hands recommended guidance, on the other hand, users can upload their own to share their products. In this way, shopping guide, vertical type of personalized electrical business will have a greater development space.

Social power Trader, how does a micro-trust break

On mobile, the 2015 biggest attractions are still on the micro-letter. According to the Analysys report data, 2014 China Mobile shopping users exceeded 300 million, the growth rate of more than 35%, higher than the growth rate of 25% pc shopping users. The volume of mobile shopping was close to 10 trillion and the growth rate reached 270%. 2015 mobile shopping in the entire online retail share of the proportion will reach 40%.

The first to have a social network, or the first to have a social network after the electricity quotient, which is like chicken or eggs first. For the user is not concerned about who first, who can bring me more value will choose who. For any platform, the first solution to the transaction is the trust problem, the closure of the micro-letter, doomed it to solve the problem of trust, but also pay more attention to its commercial drainage on the other two attributes: referral and sharing. The subterfuge of the business trend, or the desperate, 2015 may be seen.