The fate of a small business in mobile internet

Probably because of the "mobile", the mobile internet changes far more quickly than the Internet, a variety of mobile internet products emerge. Whether in the traditional industry, or in the Internet industry, and its own mobile internet industry, to infiltrate the mobile internet, so fierce market competition from the user's growth .

In the Chinese business of the internet three Big card acquisition war program, Senior Internet Observer Wu Bofan and Qiming venture partner Donshau, in the first half of the BAT2013 year of the series of investment activities, the mobile Internet card game conducted by the commentary and analysis.

It refers to: the PC end with the market gradually precipitation, showing a "small and beautiful" trend, while the form of mobile Internet and PC-side, mobile internet with bat giants acquisition, mergers and acquisitions, showing a "all-inclusive" trend, I very much agree with this view.

Mobile Internet and the Internet are two completely different concepts, the difference is not only screen size, functional attributes, and so on, more is the difference between user needs. The rapid growth of mobile internet, even the bat three giants, has been taken by surprise, some emerging products appear is the best proof, although these products are ultimately or by investment, acquisition, is "package", but these opportunities are far more than the Internet presented opportunities.

Users for the mobile internet needs, the main highlights are: information needs, entertainment needs, service needs, including chat social, news reading, map navigation, audio-visual and so on.

The introduction of micro-letter 5.0, which includes information needs, entertainment requirements and service requirements, covers almost all mobile internet users ' needs. If Tencent is relying on micro-letter to build Tencent "all-inclusive" situation, then Alibaba shares in the map and Sina Weibo, is trying to build their own "all-inclusive" map through Sina Weibo and the gold maps, Baidu is the acquisition of PPS to seize mobile video field.

Baidu is cool, Tencent's creation of the Chinese network and Sina Reading Company, are all the eyes of the mobile internet reading market, for the giant, in the mobile Internet field to do is: people have no I have, people have me strong, really do not invest, cooperation, holding Regiment. Even in the emerging taxi applications, as a representative of the quick taxi and tick-tock taxi also outgoing news will be merged.

Predictably, with the introduction of the micro-letter 5.0, some specialized scanning two-dimensional code's app will fade away, first does not say the micro-letter, even if is the browser, the map, the micro-blog and so on has the two-dimensional code scanning function, for the user, an independent two-dimensional code scanning software, is difficult satisfies the user demand.

Then look at social functions, Baidu map to the part of the letter of the function, Sina Weibo itself as a media properties of a strong tool, also launched a rocking function, and even many other products in the existing products have been appropriately added social functions. Flash Poly, NetEase and other mobile social products of the death, and their own "small and beautiful" is irrelevant.

The mobile Internet presents "big and Beautiful" and the current profit model of mobile internet is inseparable, bat in the mobile internet to hit a gun West shot, because it has not found a good profit model, whether it is the so-called user volume of 400 million of micro-letter, or mobile search times broken billion Baidu, and Alibaba, are just non-stop to seize the mobile internet "ticket", to avoid being left behind in the wave of mobile internet, or even be swallowed up by the possibility of mobile internet products, several mergers and acquisitions is the big fish swallowed small fish.

Of course, the mobile Internet presents "all-inclusive" is also urgent users need, the size of the mobile screen determines that the user will not be installed on the top dozens of hundreds of apps, eating, sleeping, reading, entertainment, if each need to install an app, just switching will take a lot of time, It's not as convenient as the Internet switching Web pages. Therefore, the user needs to have a no need to exchange for mobile internet products, "can have a place to eat, but also convenient to chat, night can Sleep", looks beautiful, using comfortable products, how can users do not love it?

To sum up, the mobile internet needs "big and beautiful", both for the ticket, but also for the needs of users, small mobile internet start-up companies, to want to not be closed, or differentiated, or waiting to be "clean up."