The fate of electronic business and mobile IM

After double 11, double 12 followed. Taobao/day cat, Jingdong, suning easy to buy, Tencent Xun are all gearing up to try, this actually nothing to watch, and in the electric business site war behind all have mobile Im Shadow, Taobao/cat behind the traffic, Jing Dong/su ning behind Standing Ishin, Xun standing behind the micro-letter, See this from the discovery of mobile IM and electrical business is really fate.

Taobao/Cat and the relationship between the contacts do not have to talk about, contacts almost became Alibaba's biggest strategy. Double sizing to send 5 yuan red envelopes also make a full swing. Jing Dong and suning home without mobile IM, also easy to believe that they do not have electricity business, so hit. Ishin Union Jing Dong did the registration of the letter is polite, easy to trust users to enjoy goods such as the activities of the double 12.

Similarly, Xun and micro-letter also launched close cooperation, will be selected products into the "micro-letter Mall", the double 12 electric power business must be added by mobile IM more gunpowder full. We can not help but ask, why mobile IM with the electrical business so destined? The author analyzes the reasons for three:

First, mobile IM is the user and traffic container. What is the most missing of the electric dealer? is undoubtedly the flow. and mobile IM is the container of traffic, through the close relationship chain to retain users, how to consume these traffic into mobile IM to consider the problem. Micro-letter users more than 300 million, easy to believe more than 40 million, with less, but the vast number of users are hidden in the "True Gold and Silver", Young, love online shopping, love trendy is their common characteristics.

Second, the real-name and acquaintances relationship chain. At present, the major mobile IM almost all take the real name, but also through the mobile phone address book to import contacts, this is more than virtual users have "money". The original Tencent hope to use the flow of QQ to Pat, and finally did not achieve a pat, largely because of QQ before too many virtual relationships. And in the real-name, acquaintances relationship chain of mobile IM, whether it is electricity, or internet finance are easy to do.

Not long ago, the outgoing micro-letter and fund companies to push the fund supermarket, which also pushed Tencent's share price into 450 Hong Kong dollars two times; Easy letter is quietly in the joint activities with the Fund, send cash, which also for the subsequent launch of the Internet fund products buried foreshadowing. In addition, there are news that the easy to believe themselves to launch similar "balance treasure" of the Internet fund products.

Its third, paid closed loop. With Alibaba's Alipay, this does not need too much analysis, Tencent launched micro-letter payment and the original Tenpay, are easy to complete the closed loop, easy to believe NetEase NetEase and telecommunications background, it is easy to use the advantages of telecommunications to achieve the small payment of telephone charges, which is also a unique advantage of electronic dealers.

In addition, the number of all knowledge and easy letter combination, will be the number hundred's booking, ordering, hotel, online shopping and other business integration into the letter, this is like a Ctrip mobile phone client, even more than ctrip more resources. It is also like a mobile client that is a public comment, which means that the Telecom 114 service business extends to the mobile Internet. As test water, "114 travel" easy to believe public number, since November 5 on the line Shanghai Hong Kong free products, 3 days sales breakthrough 1 million.

At present, the electric business is migrating to the mobile interconnection, and has just begun, the mobile electric business drama just staged, far cannot say who can laugh to the last. Similarly, the mobile IM market micro-letter temporarily ahead of the future in the field of segmentation will have other mobile im place? These are worth looking forward to.

"Rock Heart", it commentator, micro-signal panshizhixin8,10 year it practitioners, witnessed the internet across the ages, with the "Fusion Times" a book, focus on industry integration of everything, micro-credit public account panshizhixin18, scanning two-dimensional code plus: