The father of Louyongqian: the future or the development of the Goat game

Looking back over the years through the road, Louyongqian with 16 words summed up his production experience: "Reserved port, open up space, cross-complementarity, comprehensive improvement." Abstract: Investment in original animation industry has been difficult, but the success of the work has encountered the problem of piracy. Cartoon "Pleasant Goat and gray wolf" pleasant Goat's father Louyongqian Investment original animation industry is difficult, but the successful works have suffered from the problem of piracy.　　In yesterday's animation industry Forum, Guangzhou local animation "Pleasant Goat and gray wolf" of the production of Guangzhou original Power Culture Communication Co., Ltd., general manager Liu Vine, said that the market pleasant goat related products are pirated 80%, called on the parties to strengthen intellectual property protection efforts. Children's drugs steal the image of pleasant goat according to the introduction, the current piracy of pleasant goat derivative products a wide range, including children's wear, toys, daily necessities, skin care products. Liu-meter on pirated products expressed concern, "I bought some stolen pleasant sheep image packaging skincare products, back to trial after the skin allergy, which has a serious impact on our brand image." "Liu-meter pointed out that" genuine products are to be audited by the government departments, the process of product launch at least six months. But the pirate dealer does not need, he feels good immediately can launch.　　Even more let Liu Vine is worried about, and now even appeared pirated goat image of children's medicine. Television broadcast red too wolf infertility advertising earlier this year, "Pleasant Goat and gray wolf" the first film "bullish" has not been released, Liu-meter has been in some subway stations to see pirated discs in sales. "These pirates are really resourceful, and I was thinking about where we went wrong, and I hope this year's second film, Tiger Tiger, will not come up again," he said. "There are other forms of piracy that are more complex. According to the introduction, Guangzhou has a college in the enrollment of advertising, said its mentor is "pleasant Goat and gray wolf" director.　　The concert of a famous singer also sang the related songs of pleasant goat without permission. Even more let the Miriam cry, some TV stations unexpectedly with Red Wolf did a sterile advertisement.　　It is understood that the current national provinces and cities almost all have a goat's pirated products, especially in Guangdong, Zhejiang, Fujian and other areas. Many infringement enterprises have not handled business registration in the face of the overwhelming piracy, Liu-meter and her company took administrative complaints, evidence preservation, legal action and other measures.　　But in the operation is still faced with many problems of rights, the first difficulty is that the main body of the lawsuit is not determined, many of the infringement enterprises are not for business registration of the self-employed, the basic information can not be verified, so many courts cannot file. At present, the amount of compensation for copyright infringement is generally low, which allows defenders to "win the case lose money" concerns. In the copyright case of pleasant Goat, the court decided that the amount of compensation is 10,000-50,000 yuan, or even thousands of yuan, such a low compensation for counterfeiters without a deterrent. "Mr. Liu said they had sued a famous brand in the country for invadingRight case, later because the amount of compensation is too low, had to turn the infringement of the enterprise into a formal authorization, become a partner.　　The interview proceeds are obtained by The pirate dealer, who would like to do the original? Reporter: "Pleasant goat and gray wolf" investment is how much?　　It's on fire now. Liu Vine instrument: The entire animation series of production input is more than 20 million yuan, and the profit process is very long, the beginning of two years is basically a loss, since last year we finally have a profit, investment costs are withdrawn.　　But we in the fight against the rights of the cost is very large, each case will cost tens of billions of dollars.　　Journalist: What do you do to protect the copyright of your original works? Liu Vine instrument: Guangdong original Power in the beginning of the intention to do original animation is very focused on the protection of production rights.　　We are the main characters in the cartoon registered Image copyright, these costs up to millions of dollars, and our money is very scarce, which for the original animation is really a pressure.　　Reporter: The serious piracy behavior will bring to the original animation industry what consequence? Liu Vine instrument: After the success of the original works, the proceeds of piracy are obtained, then who would like to do the original? To evaluate whether a country is strong, its cultural industry developed degree is an important constraining factor, cultural development depends on innovation, only to protect the copyright, China can truly become a cultural power.　　And we want to raise the awareness of the copyright of citizens, many parents may feel that the purchase is too expensive, so the results of piracy sales than our genuine sales good. Voice I am very surprised: unmarried women more like gray too wolf Gray Wolf although the villain, but I heard that many unmarried women unexpectedly like gray wolf such a husband. This brings me to a feeling that this cartoon works to bring joy to the children at the same time, but also to attract adult empathy.　　——— Louyongqian The father of the goat and the cartoon secret yesterday, the father of the lamb was the original Power Culture Communication Co., Ltd. original general manager Louyongqian for everyone to teach the design of the Red River North and south of the "pleasant Goat and gray wolf" behind the secret.　　Production of the first annual income for zero production of "pleasant Goat and gray Wolf" original Power company was started in 2003 by more than 10 domestic youth brewing, they have no background, there is no financial resources, only cavity enthusiasm, as well as the ability to tell some stories. "The story is the soul, the image is the body." "In Louyongqian's view, the success of the animation, the first to have a good story and role positioning." At that time they wanted to tell the story of an animal first, to be able to produce a positive, sunny, courageous image in the hearts and minds of children.　　In the design of gray wolf, designers want to let it have some shortcomings, such as a face painting a scar, but also let it have a very powerful wife Red Wolf. A bold decision by the team at the time was to work with the TV program, which was aired every Saturday and Sunday, half an hour a day, meaning that the production team would supply 4 episodes a week, 200 episodes a year. "For a whole year, the entire teamis facing zero income. "Late development is expected to extend to the game field review of the past few years through the road, Louyongqian with 16 words summed up his production experience:" Reserved ports, open up space, cross-complementarity, comprehensive improvement. For example, when they start to do animation, it is very wise to choose the Flash format, when it is hoped that in the future network transmission to set aside a space.　　He said he hopes the ports will extend to education and gaming in the future. In the late development of "pleasant goat and gray wolf" also out of a typical way, first on television, the effect of a good film, while the introduction of the puppet musical to enhance the brand image.　　In the cross-sectoral complementarity, pleasant Goat and KFC also launched a brand of toys. For the future development, Louyongqian pointed out that the future of pleasant goat's creation can make the story more rich and pluralistic. (Author: Wang Weiguo | Source: Southern Newspaper Network-southern Metropolis Daily