The father of modern marketing Kotler: The core of internet marketing is to create

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March 5 News, known as "the father of modern marketing" Professor Philip said today, the earliest time marketing is mainly based on products, and the future direction of marketing development is thought, mind and spirit, that is, to impress customers from the spirit.

This afternoon, the Mindstorm and connector events hosted by Tencent were held in Beijing, and the president of Tencent's Network media business Group and senior executive vice president of the group, Lau, and the "father of modern marketing" Philip were invited to visit China to start a dialogue.

People's initial understanding of marketing is more sales products, but now marketing more and publicity combined, and more and more in-depth people's lives. Kotler to Harley-Davidson for example, at the marketing level, the formation of a lifestyle around Harley-Davidson, through this lifestyle to marketing is very effective.

Future marketing will also combine people's beliefs and corporate values, such as whether the enterprise can care about the world, whether the world has made a contribution. "Our 3.0 concept of marketing, that is, the future of marketing in which direction of development, is the mind, mind and spirit." "he said.

Kotler said that marketing has 4 p: products, prices, locations and promotions, but some companies only do the promotion. He believes that if the product shape is determined by the researcher, the production is determined by the engineering staff, and finally to the marketing staff to sell, this will be problematic. Therefore, Kotler advocates more in-depth in the company's internal, and more departments to cooperate.

Kotler that the core of marketing should be creativity. This is more evident in the internet age, as marketers cannot be as conservative as they used to be. "There are only a small number of people who do not need the internet and are often older than 80 years old." If you want to win young people, be sure to contact them. "he said.