The feeling of the story of the cake creation

Hangzhou has been circulating a story about the creation of wealth in the past two weeks. The protagonist of the story is a Lishui from the "fat" in Hangzhou sold for 23 years of sesame seed, his shop is called "fat sesame Cake", from two classic taste of the sesame seed-sweet fat and spicy fat start, until today suddenly was found to have and sesame cake disproportionate staggering wealth: in the home price often ranked the top three of Hangzhou, Bought a more than 2 million-sum house, plus two Audi cars, paid in cash, and bought about two townhouses or villas. If that were to be estimated, his assets might have reached tens of millions of.

I was suddenly interested in "fat sesame", and to write an article, not because this story in the micro-letter circle hair is very wide, is mainly a high-tech companies to do it, invited the "fat" to do a speech, one is to motivate employees, the second is to learn about the "fat" business way. A High-tech company, to sell sesame seed to a street to learn, it is a little strange, so I spent a little time to think about this story, with a little hearsay information, the surrounding people's comments and thousands of words of the network report, but also personally to buy a few fat sesame cakes, to draw some personal conclusions.

First, it is not a story of wealth creation, but a story of accumulating wealth.

Creating wealth is directly related to creating value. The term "creation" in the "creation of value" used here differs from the assertion that Marx's labor creates value and produces labor value, and I call it creating value by making new products, new forms of service, and new business models. Renting a small store to sell sesame cakes is obviously not the only one. This is a traditional no longer traditional industry inside a very mature traditional products.

It was said that his sesame seed was innovated and created several flavors. According to I went to buy all varieties of sesame seed taste after the results, its taste can be said to be ordinary, or not unpalatable, absolutely not stunning to let a person not forget the extent. As for taste, it is not his creation, is also a few: sweet, spicy, sweet and spicy. Recall a few years ago in Hangzhou once rage, everywhere shop around the dregs of cake, may be in the taste also slightly better than "fat sesame" a chip.

When I was lining up to buy sesame cakes, when I met a tenant near the bakery, I asked her about her taste, and her answer was the same as the result I tasted--generally, and she said she wouldn't come in line if she didn't see the micro-mail because her family (presumably his children) saw it and asked her to buy a few to eat. It is strange that her family had eaten more or less several times. It seems that the cake with the story will taste different, or even better.

Some people sigh "fat sesame" insistence, 23 years, who do this level are rich. Although this is a process of accumulating wealth, and time is inseparable, time is all the development of the variables, but this does not mean that it played an important role, may be analyzed, even the first five may not be able to discharge. Do not say other industries, single sell sesame seed, do 30 years are all over, to do his this degree, maybe one out of 10,000 have not.

"Fat" is a farmer, there are fields in the home, as long as he is willing to work, food and live in these two areas is more than the city's people have advantages, but this is also the most basic needs, to say that health care and education is still low. But if you're a proletarian worker, you have nothing to turn over the opportunity, and always spend time on the sale of labor, this point Marx has said very clearly, you do not exploit others, do not build on the basis of other people's work, but their own work, is not to make any money. The sale of patents or copyrights provides a wealth opportunity for the brain's paranormal population, and the opportunity to invent patents and commercialize them is so low that they can be squeezed into the water level, not the brightest. In the world's top 500, the senior management has been able to accumulate to the "fat" now the wealth level of the opportunity, but this is more likely than the fat selling sesame cakes much lower. In addition, for the sesame seed, his family can be deployed, but to achieve senior management, a civilian can only rely on their own.

Selling Sesame cake is a no price control, there is no large enterprises or the state monopoly, entirely by the market to speak. Even if the sesame seed sold sky-high, will not come to you trouble. As long as we do not eat dead people, industrial and commercial quarantine departments are all released. Where to sell is also fundamental freedom. Where the Fat Man started, is a key middle School street room, and the street is the Zhejiang University Xixi Campus living area, that is, college students canteen, dormitory, the door just to the sesame seed shop, several large road reconstruction and school building, have not changed the state there, in addition to more orderly. Compared to the store near the residential area, college students are big appetites, not self-catering of the crowd, buy a sesame cake as a snack, or even a meal. Three years and four years, tired of eating, just a new wave of people come again. University expansion, secondary school expansion, compared to the railway station and bus station, bring a large number of stable source of customers, to cultivate a loyal customer is very helpful. So the real insistence is that the middle school and university, in 23 years did not move, otherwise, he will be the same as other baked sesame, and constantly to find suitable for the operation of the lot.

When I was in line, I saw four or five parents bringing their children to the Fat Bakery, telling the story of the Fat Man and emphasizing the importance of diligence. Industrious can let you meet in this world, but to achieve affluence than well-off level must be a way to make money. No one would think that the money he had accumulated so far was directly from the pancake. His shop head signs, printing training organization ads, the paper bag is a real estate company property information. I reckon he's going to put the savings into a safe place, run the assets, and so far has not turned over the boat.

These external factors, many are accidental, can not copy, any said that their success can be replicated, you can be directly as a liar to see, not to sell a few books is to become famous.

"Fat sesame cake" the only intrinsic factor of success is also the traditional management wisdom, from the "fat" one-time payment of the room, and is the cash can know: He is at a step. Don't owe money to others, and will not be the same as the slag cake everywhere to expand to join, into a chain, so far only three stores, he is a steady step forward, can resist the risk, and the greatest risk-the best store position disappeared-has not appeared. Even now, he does not have to worry, because now his wealth is the capital rolling, but the sesame cake still to sell, this is fundamental, is the cornerstone, but also the shield against risk.

I have also been inspired by various wealth stories. Now that I have finished, my heart is calm. I don't have the chance to get rich like a fat man now. If the time goes backwards, there is a person in front of me to make 100% of the commitment-to do 23 years of sesame seed, you will get a villa and two Audi, I may not agree, but then I may not be able to resist such temptation, but since the time will be back, I would have done everything I could to stop my youth from making such a decision, because in the years I had spent, I had found something better than selling sesame cakes, and I knew a life more meaningful than chasing money. Although I have not yet achieved financial freedom, I still face the price list of ramen shops to the bottom of the bowl of the favorite 18 pieces of Xinjiang ramen noodles.

I don't want to be locked by a pancake.