The female stationmaster uses one year's experience to say the detail decides the success or failure

Source: Internet
Author: User

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Talking about SEO I am afraid that there are very few webmaster do not understand, but SEO get started really quickly, really proficient and apply to the extreme is afraid of few. Once I was also a SEO rookie, including now also think that they are very vegetables, although also optimized up a lot of words, but also operated a large web site, but the internet industry is changing, knowledge is changing, so once knowledge can only be some auxiliary experience, there are many things to their own slowly groping. Enter this industry has been a year, now in Shenzhen, a network company, dedicated to do seo, nothing very high level, each monthly salary of more than 3,000, in this city wages really very poor, but after all, they are a rookie, but also to continue to learn. Although very vegetables, but also to SEO have their own views, the following with my SEO experience this year to say that I understand the SEO. Hope that experts do not have to laugh, but also want to be able to just get started SEO new people a little inspiration, or not inspired, is this "experienced" to the SEO industry to step into the new people a little advice.

SEO is dedicated to a limited number of search engines of a kind of optimization, the purpose is to be able to make their own web site in the search engine has a good ranking, and ultimately can use the site to their own or enterprises to bring certain benefits, so, SEO in the final analysis is to make money. The teacher has summed up the SEO three stages of the enterprise is "post" "Delivery" "rich", then you can see that the ultimate goal is to "make a fortune", if you understand the SEO is just to get a few words to Baidu or Google homepage, then I think do seo your purpose is wrong, The whole around the ranking of one or several words to do SEO, what is the significance of it? SEO is a means, not an end!

I like to illustrate their own point of view, then the center of this article is to say that the details of SEO, or return to the topic, said to do SEO should pay attention to what details. Take my personal website for example, the company's station is too complex, not to say. My website trend shopping, before there are several other names, is the school Amoy Nets, campus shopping, college shopping, fashion apparel, trend information, but at that time did not consider the heat of the word, only imagine, these words should be very hot bar, this is not, and then selected the trend of shopping, Campus shopping and college shopping as the target keyword, these words are carefully selected by their own statistical screening, and has a certain degree of heat. So, the 1th is to say that the choice of keywords before the investigation and analysis. How to investigate? Some will retort that this is how the investigation, personal Webmaster Limited energy, and limited resources, difficult to do. Is it possible to investigate from the Internet? Do not have to be like a large site to send a lot of people to do so detailed and careful investigation, after all, we are grassroots, but the minimum analysis can be done, such as the target keyword heat analysis, this is not difficult, you can use webmaster Tools and Baidu Index and so on to analyze. This is important, for our future optimization is very useful, if not analysis of the random keyword will only give us the next optimization work brings more trouble.

The target keyword has been chosen, so what should be the second step?

The second step, the key words writing.

Or use the example to speak, many people put the first page title to add more than 10 keywords, which itself has a problem, because the search engine can not display so much content, so title can not exceed 25 characters. So how do I write this trend shopping network? Should write "trend Shopping _ Campus Shopping _ College shopping" This is the standard of writing, and the title of the target keyword appears more important than the keywords, and its key words to write in accordance with the heat from large to small order, Finally add the company name or your own website name, this is my own standard, may not apply to everyone, but the rationale should be so. Keywords must also appear in the target keyword, ranking is in accordance with the heat size to arrange, description in the writing is also the keyword embedded into, although the description of the keyword ranking has no effect, but I think it is better than not to do, but the description not too long, Too long words in the search results page are also incomplete, it is best to use a concise sentence to summarize the theme of the site.

Key words are also good, these are no problems, then the third step is the content of the details of the problem.

Content how to do SEO is the most important, first content to absolutely original, this many people have said, I will not say. Second, around once. Thirdly, the anchor text should be established reasonably and the internal anchor text must be established. Four, the second navigation, you set up? Do not know the second navigation can be Baidu. The alt attribute of the picture please embed the target keyword. VI, please remember that the search engine weights are "video > Audio > Pictures > Text", so a content in the same time that four kinds of content is spider and robot very much like, but also pay attention to reasonable arrangements, not SEO and SEO

So the content is done, feel it, and what to do next?

The fourth step, the importance of external links.

Yes, external links are important, but making external connections seems like a lot of work, but there really seems to be no free lunch in the world. Do SEO as such, external links to pay attention to which details? First of all, friendship connection. Second, the quality of external links is more important than quantity. Again, the external link anchor text should be done with the keyword. Third, the diversity of external link anchor text did you do it? Four, the external links are reasonably dispersed. Is your external link a serious one? Talk about my small station trend shopping Network to do outside the chain of methods, I do outside the chain, each is very serious to do, rather than the use of cheating or mass, the quality of the chain is very secure. I do the chain is to write some helpful articles or e-books, this way really works, and the quality of the links obtained is very good. Including this article, I believe it is still a little help for the new people, even if it is a soft article, I believe there is a commendable place. So do outside the chain can not be urgent, more can not disorderly, to be calm, to insist on doing something helpful to others, then believe that others will not thank you for your help. In the company has the search results 400 million of the words are optimized to Google and Baidu home page, rely on is perseverance and calm, do seo people better mentality, and then can go farther. And with the accumulation of experience to achieve the "hands without swords, Heart also no sword" of the realm, the level of SEO will be more proficient and skilled.

Finally, talk about the future of SEO, as far as I know, in Shenzhen this place, many enterprises in the recruitment of SEO talent, SEO is indeed a new industry, but as if the coastal city demand more, and relatively high salary, the mainland city is relatively low, Shenzhen this place, do SEO have one year experience, Basically, the starting salary is 3000 bucks, then add some commission and benefits what, do seo most of the staff in E-commerce, network companies or some entities have physical factories, special entity factory want to expand online sales channels, the demand is very exuberant, I did a few days ago a test, is a 40-point resume, Results received 12 company interview notice, fully explained that the SEO at this stage is still relatively good to find work, but do SEO must accumulate experience, but also should not be SEO as their own lifelong career, for the rest of their life. My suggestions and ideas or, in 3-5 years can find a company to do SEO, accumulate some funds and contacts, and then do their own e-commerce, must be their own business, otherwise, only by 3 thousands of of wages in this city to survive very difficult. Since you can optimize the company's website, why not their own resume channels to do it? In fact, online entrepreneurship needs more boldness and courage and perseverance, without these, if the work of their own SEO is very reassuring words, then life can only be dwelling. Although I am a girl, but still very like their own business, although faced with no one, no funds confused. But these are not the problems, the biggest problem is experience and courage, I believe that 2 years after I have begun to have their own company and team, but also hope that everyone can do their favorite things, this is the happiest, even if the process is very difficult, but that is purely for their own work, for their own struggle, and what resentment?

Like "On the Road" This song, I believe that a lot of personal webmaster and I also walk in their own way, although this road is very difficult, but as long as they are in the right direction to work hard, the result will be good. At present, or in the company to do SEO, part-time to do the current shopping network www.xiaotao5.com, this weekend, busy to write an article in order to share with the majority of webmaster, believe in themselves, I line! This article by the school Amoy website long compose, website optimization QQ Group 115101991, look forward to join, learn together, Thank you, a5!.

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