The fickle marketing of the network

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The core of network marketing is marketing, network is just tools, marketing is the purpose, the network is the appearance, marketing is the essence. To do a good job of network marketing, to understand the relationship between network and marketing, there is a network of marketing, network in the marketing, the network died marketing death, where the "network" is a broad concept, including network marketing the use of all media and media. Certain network performance form, can achieve certain marketing effect. The market is constantly changing, the network changes rapidly, the network marketing must follow the environment the change, by the suitable manifestation form achieves the enterprise's marketing goal.

According to the actual situation of enterprise network Marketing, currently available "network", that is, network marketing media mainly include: corporate Web sites (WWW and WAP sites), search engines, e-mail, blogs, communities, forums, portals, industry sites, E-commerce platform, RSS, SNS, digital Magazine ... is the form of network marketing. With the continuous updating of technology, the new network existing forms will continue to appear, carefully excavated, we are around the network everywhere, how to use these network marketing is the network marketing researchers and practitioners to ponder the problem.

So many network forms, must be based on the enterprise's current situation and the need for reasonable application. Do not use the network for the network, everything should be marketing-oriented. The use of network marketing methods and tools to work closely with seamless, irresistible, invincible, able to play the entire Network marketing system's biggest effect, poor use of network marketing methods and tools, the fragmented, irrelevant, hesitate, network marketing has become a burden of enterprises.

So, to let network marketing play a real effect, to have a systematic thought, from inside and outside the enterprise to consider comprehensively, the Network Marketing tool and method application, should establish in the enterprise marketing present situation thorough investigation and the Analysis Foundation, the overall consideration enterprise's marketing strategy, the marketing goal, the marketing budget, the personnel disposition, the organization change and so on; In the process of implementing the Network Marketing project, there should be reasonable implementation steps and robust control measures, and after the project has been implemented, there should be a scientific and reasonable effect evaluation system. Only in this way can we remain invincible and lose the enemy.