The field of alcoholic electric business has changed from the initial gate to the new favorite of liquor companies

The field of wine electric business has changed from the initial gate to the wine Enterprise's new favorite.

The author of this edition information Times reporter He Qiu

In the context of the cooling of the capital environment, the liquor dealers show the tendency of the trend to expand.

Recently, in the Household electrical appliances category three big battle to attract capital market eyeball, liquor-like consumer Web site has become the new favorite of the capital market. The establishment of less than 3 years of wine business Enterprise Jiuxian Network released, the company obtained the C round of 200 million yuan investment, this is after last year received two rounds of financing, once again access to the capital market. According to our correspondent understand, in addition to the capital market pro-Lai, the traditional wine enterprise is also speeding up "net", Guizhou Maotai (600519, shares bar) announced that its online shopping mall is about to open a new business, and the cat also revealed that Wuliangye (000858, shares bar), Jiannanchun, etc. will also be in the days of the cat opened flagship store.

Wine Dealers usher in spring

In the major vertical e-commerce companies have been exposed to operating difficulties, liquor dealers but bucking the trend of expansion, ushered in the development of the spring. A few days ago, Jiuxian Network announced to obtain the C round 200 million yuan investment. It is understood that last April, Jiuxian Net had won the first round of 20 million U.S. dollars financing, and in November announced the completion of two rounds of financing.

For this round of financing, Jiuxian network Vice President Xiuming in the media interview said that the financing by Beijing Wo-Yan Capital Management Center, such as a number of funds joint investment, Huaxing Capital for the exclusive financial advisers, the current 200 million yuan has been to the account.

Jiuxian network can in just 1.5 of the time to carry out the rounds of financing, the industry against its contrarian favored generally praised. For this financial success, Xiuming said, "Sound development is the most important investors now, Jiuxian network in the business model is not a problem, the company and upstream manufacturers to cooperate smoothly." ”

In addition, it is understood that the current domestic wine consumer website has more than 100. Among them, also buys the wine, the wine American net, the product still red wine all already completed the first round financing.

Wine companies have "net"

According to the latest data from China e-commerce Center, as of this June, China's online shopping users reached 214 million, an increase of 23.7%, online retail market transaction size has exceeded 500 billion yuan, is expected by the end of this year, the domestic network shopper users will reach 273 million.

The huge net buys the market space, lets the traditional liquor enterprise to be ready, has sped up net the pace. According to the information Times reporter understand, currently including Maotai (600519, shares bar), Wuliangye, Luzhou old Cellar (000568, shares bar) have been net. At present, the cat's wine brand has more than 300 kinds. Maotai recently also issued a notice, Maotai online shopping mall is about to open a new business, opened the traditional wine enterprises from the beginning of the establishment of electricity channels.

"Liquor Enterprises net the way there are two kinds, one is wine enterprises or agents from the establishment of the platform, the other is to stay in Third-party E-commerce platform, such as the cat, Jiuxian nets. "Insiders said that the current wine companies" net "or to be settled in the third party platform majority. Public data from the Jiuxian network show that only the Jiuxian network has been with more than 100 liquor-making enterprises in the country launched a strategic cooperation.