Recently, cutting-edge art e-commerce website MoArt held the first art tasting, while maintaining the artistic nature of more art to fade tall halo, the price close to the average consumer shopping needs. According to reports, MoArt's average price in the promotion of a few hundred to several thousand dollars, the site focused on doing "hanging art at home."
Qin Mo, founder and CEO of MoArt, said that less than two years after its birth, MoArt respected artists' rights. Artists on the platform could enjoy 80% of the profits and stimulate more outstanding artists to join. At the same time, to attract more users, MoArt has taken a two-pronged approach by going offline to exhibit artworks and learn more about user needs.
Although the e-commerce model of cheap artwork has the potential of Nuggets, MoArt still needs to pay attention to the training of consumers while MoArt seizes the field of art e-commerce. The industry's view is that it will take time to popularize the popularization of art for the mass consumption and related concepts, and how to expand the audience becomes one of the difficulties in its subsequent development.
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