The field of mobile search has not yet formed a single big pattern

Absrtact: Mobile search field has not formed a single big pattern, everyone in the use of their own advantages to make some characteristics. In the recent 2013-year Pan Pangu Search Cup mobile search innovation competition, Pangu Search CEO Wang Hongyu said in the Mobile Internet field

"The Mobile search field has not yet formed a single big pattern, everyone in the use of their own advantages to make some characteristics." "In the recent 2013-year Pan Pangu Search Cup mobile search innovation competition, Pangu Search CEO Wang Hongyu said that in the mobile Internet, all enterprises are at the same starting line."

Data show that 2011-2012 of Chinese mobile internet users mobile phone online behavior, search engine services accounted for up to 61.5%. Meanwhile, the number of users who use mobile search engines every day accounts for 69.7%. Wang Hongyu that if you want to emerge in the field of mobile search, enterprises not only to achieve a certain level in the core technology, at the same time, but also to the mobile search for targeted research and design innovation, to meet the mobile search users of products, technology and product support to serve users.

Baidu, which dominates the search engine market on the PC side, is trying to redefine the mobile-era search, Wang Hongyu said, and that the potential for mobile search is a huge commercial value that will soon be recognised by markets and businesses, and that the search's role in the mobile internet will be further reflected. In her view, the value of China Mobile search field has not been developed, many search services are moved directly from the desktop to the mobile phone, many search engine products, the user experience is not ideal.

The important difference between mobile search and traditional search is that from text input into text, image, sound, body sense and position, the output result becomes more natural, intelligent and interactive, such as voice and picture because of the characteristics of mobile devices. At present, the Voice interactive technology has begun to mature, the use of voice interaction on the smartphone has been very rich, voice search, voice input, voice navigation software, voice social software and many other applications have been more and more. Over the past few years, Google has been adding new natural language search techniques to web search for mobile devices and Web pages.

Visual search will be another breakout point for mobile search, Pangu search CTO Chenli people think: "For example, you take a bottle of red wine packaging, you can know its origin, year and other information, or you see a beautiful woman in the street dress is very beautiful, you can film to search where, at what price can buy." "It's all a new experience for visual search," says Chenli. He says visual search is applied to two-dimensional code labels, augmented reality, and many other technologies. With the continuous development of technology, it will reshape the consumer's search experience and purchase mode, and thus bring about the transformation of the business model, with a very broad space to develop.