The film people gather Capital Gold Rush video website let new media send out loud

Absrtact: The second Beijing International Film Festival is in full swing, the whole country and even all over the world film people with their own plans to gather in the capital, a total of the big collection of the film. To go to the market of the film enterprises, all over the film industry chain of various links, from the

The second Beijing International Film Festival is in full swing, the national and even the world's film people with their own plans to gather in the capital, a total of the film "Big episode." To the "market" of the film enterprises, throughout the film industry chain of various links, from buyers to sellers, from actors to investors, from the hospital line to the issue ... All walks of life who are interested in film and movie industry find their own harvest in the film festival. To this end, reporters to participate in this film festival of various types of filmmakers, through their vision to show the industry's new bright spot.

1 Film Enterprises

Infinite enlargement of cooperation space with foreign enterprises

If the star of the film Festival is to "join" the film festival and exchange more experiences and experience, then the film festival really "sits" the protagonist or many film enterprises. Whether the buyer or the seller, the company bosses are carrying a cooperative hope to come to the film festival, and they are concerned about the object, in addition to star stars, directors, more of the film industry chain have cooperation opportunities of other enterprises.

According to the standing Deputy Secretary-General of the organizing committee Pangwei, deputy director of Beijing Radio, Film and television bureau, the film negotiation, film carnival, film Enterprise Exchange wind activities all highlight the film industry participation in the whole industry chain characteristics, these activities for domestic and foreign film companies, institutions of the film script, technology, equipment, financing, derivatives , hospital line cinemas, film and so on to build a strong negotiation, trading platform.

Since last year, the film Negotiation of Beijing International Film Festival has become China's largest film trading market. Data show that the first Beijing International Film Festival signed the total amount reached 2.794 billion yuan, the highest volume of Chinese film festivals. This year, it is expected to break the transaction amount of 5 billion yuan even more to come to the meeting of the business leaders are excited.

Reporter found that in the first day of the film negotiations, more than 500 well-known Chinese and foreign film companies, institutions are very active, the joy of reaching the intention of cooperation permeated in the many are talking about the face of the business representative.

Xi ' an Qujiang film (Investment) Co., Ltd. General manager of Dazhao a just attended the 36th annual Hong Kong International Film Festival, immediately arrived in Beijing to participate in the second Beijing International Film Festival. Last year, Dazhao, who participated in the first Beijing International Film Festival, had just come to the film festival to catch up with old friends and get to know some new partners, so he did not think that he had reached a plan for further cooperation with a number of foreign companies on the day of the festival's negotiations.

"Before, in the traditional sense, feel that such a film festival internationalization is not high, but this time came to the meeting, was pleasantly surprised to find that this film festival is very pragmatic, has returned to the essence of the activity, there is a real transaction content." "Dazhao told reporters excitedly, the film festival needs to do the market, the film companies need to provide background trading opportunities," this time, in addition to a lot of foreign cooperation with old friends, but also encountered Namibia, Korea, Australia, the United Kingdom and many other countries partners. Guan Dazhao told reporters that in the years of film and television experience, even the Namibian film and television peers have not seen the face, the meeting after the hope of a great cooperation, the situation is very ideal.

Reporters in the negotiation area found that many enterprises, although initially holding the "open eyes" mentality to come, but after participating in the discovery, Chinese enterprises can also be from foreign film and television works in the early stage of capital intervention, the predecessor cooperation. Through the introduction of the Dazhao, he took the enterprise's "Desire Daming Palace" and other works came to the film festival, hoping to find partners to work together, but they also found that many of the original did not understand the foreign works very cooperative value. "In the original trading activities, we are more like a ' second-hand ' businessman, a lot of foreign film and television works after the completion of a long time, we will find, understand and co-operate." "Through the introduction of Dazhao, this time, including Qujiang film and television and many other companies will talk to the foreign team script, chat creation, in the script creation process, the input cost is relatively low time to join in, to the region to buy or invest in the form of shares participation." Some business owners told reporters that their work with foreign predecessors, some still two months before filming completed, some even until 2014 will be officially published.

Guan Dazhao A large number of foreign film companies to look at the information, felt that: "Foreign film companies pay great attention to the provision of data, they will be filming their own film investment, distribution costs and in the domestic box office in a very clear digital report presented to us, in the past, Domestic film and television companies in the approach to work cooperation is mostly based on feelings and vague concept, this time we learned foreign business model, logic and technology, marketing methods, in the promotion of products can find more feelings.

2 Director

With the new film and domestic and foreign fellow

Young director Yang Shupeng this time with his April 24 film "Carcase" and other cast members to the Beijing International Film Festival, before the red carpet ceremony, he has been around a number of promotional activities between the trip, after the opening ceremony and hurried to Shanghai and other places for the film publicity, although slightly tired, Demeanor is still very energetic.

The second Beijing International Film Festival on the red carpet gathered more than 300 Chinese and foreign actors, directors, and they came to the film festival in addition to the activities added "star Taste", but also secretly observed the new trend of peers, each with their own works to fight each other's strength.

"In addition to senior directors, in the film festival during the same time to see a lot of young directors with their own carefully prepared new works to come, excited at the same time more stress." "Yang Shupeng told reporters that although not a long stay in the film festival, but in the movie circle with the new and old friends chat, found that there are more and more young directors began to be able to direct" blockbuster ", 3-5 years later, the director will likely complete a new batch of replacement.

The reporter found that in this year's participation in the Beijing International Film Festival film Crew, "New face" director almost accounted for the vast majority, although Cameron, Zhang Yimou, Feng Xiaogang, Chen Kaige, such as the "famous guide" will still come to "town", but some of the young director's voice also have a shoulder to

However, Yang Shupeng also admits that the current generation of directors still need to exercise, "fermentation". Young directors are mostly inexperienced. In order to unite this force and make it more "power", several directors have mentioned "learning" and "rationality".

Mr. Cameron, a big shot at the film festival, was excited by director Lu Chuan, who told reporters that, although he had been busy editing his new work "The King's Feast" since the beginning of the year, he had almost no chance and time to watch other new films, but this time he saw Cameron coming, Still want to learn from him some of the advantages of Hollywood business movies. "Our local business films are against Hollywood, first of all, to learn their tolerance of various cultures, learning their storytelling ability and the use of film language, even excluding the technical factors, Cameron's entire film language use, are particularly excellent, especially with details, particularly exquisite. Lu said that he hoped that the domestic film industry will be more united and can come up with quality works together.

"In fact, the Chinese film Circle in the young director of many will encounter funds, personnel difficulties, but the biggest problem is to ' carry ' the impact of hot money." Yang Shupeng recalls that every year he received an invitation from 3-5 investors, hoping he could shoot some comedy and cottage comedies for summer stalls. He was very helpless, "hot money flow into the movie circle is to let us shoot some of the market has been mature film, but these films once the type of repetition, making the same is very scary, the damage to the film is very big."

Yang Shupeng for this injury young Director Creative initiative of practice is very helpless, he says these mindless films can only be discarded as "rubbish", and that hot money wants only movies that look like they might make money, rather than a long and meticulous film industry Effective input to the development of different styles, more quality of the value of the film. "In order to deny those investors who hold hot money, I can only say that I can't do this kind of film, my type is narrower, can only shoot the male friendship, can hit can kill film." Yang Shupeng admits.

3 Hospital Line

Found a new focus on audience consumption

Reporters to the overall responsibility for the film screening activities of the studio, chairman of the Liu Hongpeng, 61-year-old He has to show activities for two days and nights did not sleep.

"Last year only helped the film festival organizing Committee to arrange the film, show, this year, studio is responsible for the invitation film, Introduction, translation, publicity, Pai Ying and other 13 specific work." "Liu Hongpeng said.

Film festival organizers told reporters that the capital fans have been talking about the "Beijing screening" activities involving the city 20 cinemas, will be screened in 54 countries and regions 260 films.

In fact, the preparations for the second Beijing International Film Festival were launched at the end of 2011, with a total of 900 dozen of outstanding domestic and foreign films invited from more than 70 countries and regions in the world. After careful selection of the second Beijing International Film Festival screening Unit 260 domestic and foreign films, including this year at the Oscars, the Berlin Film Festival and other major international Film Festival exhibition award-winning film.

Liu Hongpeng Frankly, through this screening activities, studio team was very big exercise, met a lot of difficulties, more aware of a lot of new situations.

Liu Hongpeng recalls that at that time, about half of the screenings were made by the SD, HD, Super HD mode of radio and television projection system, which is not within our technical capability.

"At that time, we immediately asked the radio system engineers and experts to help us solve technical problems, the time is very tight, studio can only rely on the team ' people-focused ' form, to complete their own responsible film." "Liu Hongpeng reluctantly said that the courtyard line is the representative of the cinema, usually responsible for the work and the film Party on behalf of the issue of film, screening, split, such problems, such technical problems have not been contacted."

Liu Hongpeng told reporters, now watching the young team and their own in the show found in the audience consumption of new hot spots, feel very rewarding.

"What we did not expect is that the films from home and abroad, the higher grade of art films, ethical films by fans of the enthusiastic attention." Liu Hongpeng said these are not the traditional "pure commercial blockbuster", usually have no chance to meet with fans, but because the film festival let the audience see these classics, there will be longer "stay fragrant" time.

When the reporter visited several films during the film festival, he found that fans were no less enthusiastic about the film than other blockbusters.

"The art film into the cinema so that fans really see its charm, the audience for this film acceptance is higher, we will also plan to gradually give these films more space and show time, to give more opportunities to the minority film." "said Liu Hongpeng.

4 Video site

Let the new media make a bigger noise

At this year's Beijing International Film Festival, reporters can find every moment of the image of each video site, these new members of the film festival team of Partners, also play a irreplaceable role in the film festival.

The reporter found that in the second Beijing International Film Festival Official website, a total of 19 supporting media and cooperative media, video sites accounted for nearly half of the seats. And in the opening ceremony, major forums and other important activities of the scene, also often see the video site eye-catching logo.

He is solely responsible for the Archie Arts Network on the second Beijing International Film Festival all reports and live broadcast of the QI Art company content of the senior Director Gao Jin told reporters, Archie hopes to be able to make a bigger sound on behalf of the video site at this film festival, hoping that major companies in the film industry will be aware of the important role played by video sites. "Many well-known directors and actors involved in the film festival have had in-depth contacts and cooperation with the Archie, and the film" gravitation "director Zhao Tianyu was also the director of our own micro-film. ”

Gao Jin revealed that, although the report work is very heavy, Archie also seize the opportunity to participate in this film festival activities of Foreign Film festival president of the Exchange on the development of micro-film.

"Every year, the number of screen screens, the film can be approved by the approval of the very limited, many young directors, writers, actors and other talented young filmmakers are submerged in the industry, we hope that through the micro-film to create more stage and display space for them." "Gao Jin bluntly, this year is the first year of Archie Art net to participate in the Beijing International Film Festival, they found that at the film festival, not only the film company, video site will have access to a lot of good filmmakers, but also to enable them to experience the unique lens and visual perception of micro-film."

and 56 Network President Zhou Juan (Micro bo) in an interview with reporters, the more hope that the film festival in the video site to learn more about the content of the experience. Zhou Juan people in the field, but very concerned about the activities of the Film festival, watching the film festival in the major forums of filmmakers on the development of film content.

"These top filmmakers will evaluate the value of the film from the perspective of the user and the market, and the video site as a channel, itself will produce a lot of homemade content, these views and discussions are very valuable to us." Zhou Juan admits.

5 Distribution Companies

Hope to find a full range of strategic partners

In people's traditional concept, the distribution company is responsible for the film propaganda, copy production and other distribution activities, is the film side with the theater communication "agent." In this Beijing International Film Festival, some of the issuers began to seek the role of change, hope to be in a more all-round direction, to find a variety of possible strategic partners.

Beijing Light Media Co., Ltd. President Changtian recently in the film festival on the size of activities above, he told reporters, in order to catch up with this important film festival, Light will be its film "Carcase", "four famous Catch" and other press conference arranged during the film festival. "We consciously arranged at this time, the company's film festival booth business atmosphere of the whole is strong." Changtian told reporters that at present, there are at least five films that will be released this year, there are at least three films not released this year, "but this year our box office is definitely the top two of the Chinese box office, and I am referring to the light leading can be issued, the box office on our heads, Not that we were involved in the film investment. "

Experts have questioned whether light, in addition to distribution, also "swept" a variety of jobs, involving a number of areas, will affect its own development in film distribution.

Changtian admits that at the festival, light is exposed to different projects every day, sometimes several projects a day. "Now we are increasingly aware of the way light works and our advantages, there are a lot of projects to find, we are more cautious about the choice of the project, we will not just to see a person's reputation, or to see a concept, we will consider in many ways, more important is to determine whether we can help the film, If the film has me and I have no difference or we can not find the feeling, we do not know how to help you, we will not do. ”

Another in the film festival to find partners to carry out all-round cooperation and the Beijing Film Co., Ltd. General manager Jiang. Reporters in the discussion scene, only more than 10 minutes, to the business booth to discuss the film business leaders as many as 10, all over the field, in addition to the general film distribution companies, investors, and even Hengdian film and television city related to the person responsible.

"We hope to find in the film festival is to be able to jointly carry out in-depth cooperation of strategic partners, we should not only involve the distribution of film work, but also to participate in film investment, production and so on." Jiang told reporters that in the course of their negotiations, they will be responsible for their partners to invest in the distribution of the film, "distribution is our most persistent, we can and other partners in the distribution of cooperation, but we invest in the premise of the film is still to adhere to the issue of the position."