The financial crisis has spawned the network business and the network marketing upsurge

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Taobao, the largest Internet retailer in Asia, learned that since September 2008, Taobao opened a new shop nearly 200,000 a month, compared with the first half of 2008 months, the increase in the number of more than 60%.

Analysts say this coincides with the pace at which the financial crisis has affected China's real economy, with the global financial crisis beginning to have a substantial impact on China's economy, as companies have laid off pay cuts that have spurred more people to try to shop online.

5000 people open shop every day

Taobao data shows that online entrepreneurship has become a trend, more than 5000 people a day Taobao shop, and in the first half of 2008 compared with the number of stores, an increase of more than 60%.

Among the Taobao entrepreneurs, the white-collar workers who lost their jobs because of the financial crisis caused the factory to shut down also have to avoid the job search bridge, a unique network entrepreneurial trail of fresh graduates, both the cause of small achievements, network entrepreneurship from the beginning of the "whenever", but also a fledgling, momentum full of "the", "the", "Shencanzhijian"; Internet entrepreneurship to achieve the dream of the handicapped, but also to abandon high salaries, the pursuit of free life of the social elite.

According to statistics, the proportion of the new sellers, composed of white-collar workers and senior executives, increased sharply at the end of 2008, from less than 1% to 3% now, and sellers mostly distributed in coastal export-dependent economic regions, and were the first group to be hit by financial crisis. Under the pressure of reality, they first took the internet to start this "Noah's Ark."

However, senior shop sellers revealed that every day new to join the more than 5,000 people want to win the opportunity to survive on Taobao, but also need perseverance, because "lazy" is a lot of online shop insist not go down the important reason.

Half of the cost of marketing

Taobao recently released the latest data show that 2008 Taobao annual turnover of 99.96 billion yuan, compared to 2007 years of 43.3 billion yuan, an increase of 131%, the equivalent of 2008 each Chinese on Taobao average consumption of 80 yuan.

According to IDC, an internationally renowned consulting organization, the cost of online shop preparation is lower. According to estimates, Taobao every month for sellers to save the entity store costs up to 445 million yuan.

At the same time, the online store inventory, logistics costs, but also greatly reduced. Compared with the traditional logistics, the shop reduced the transport cost of 60%, 30% of the transport time.

In addition, Taobao store marketing costs, compared to the traditional offline shop down about 55%, channel costs can be reduced by 47%.

In addition, with the increase in the number of online shop, some people not only solve the employment problem, but also driven the logistics, finance, marketing and other related industries employment.

IDC research found that each person in Taobao open shop to achieve employment, will be driven by 2.85 of related industries employment opportunities.

The report shows that as of the end of 2008, Taobao created 437,000 Direct employment opportunities, and will be driven by 1.245 million indirect employment, a total of 1.68 million employment opportunities for the community.